Cherry's Cash Dilemmas

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1

MUSIC:
"I Need A Dollar" by Aloe Blacc

I need a dollar, dollar

A dollar, that's what I need...

'We live in a world, driven by money.

'Images of wealth are hugely seductive.

'I want to find out what money means to women, in Britain, today.'

Hey, hey

Said I need a dollar, dollar

A dollar, that's what I need...

'OK, so the car's not really mine. But I can dream.'

Well, I need a dollar...

'So, I am meeting people from all walks of life.

'To find out what it's like to be minted...'

Oh!

Is that a yacht jetty?

Dollar, dollar

A dollar, that's what I need...

'..how to live for free...'

Eww, what is that?

'..and what we're willing to do to get rich quick.'

- I am going to bag me a rich boy, really.

- You will.

You better watch out!

MUSIC:
"She Said" by Plan B

Growing up, I think I had quite a comfortable childhood.

I never really thought about money, I was in a bubble,

I was protected from all of that. It was only much later in life

when my parents got divorced, and their financial situation

changed dramatically, that was when I really understood

the power and impact money can have on your life,

and it was quite scary, actually.

MUSIC:
"Price Tag" by Jessie J ft. B.o.B.

'So, I am tackling my money demons head-on, by meeting other women

'to understand our troubled relationship with cash.'

It's not about the money, money, money

We don't need your money, money, money...

'For me, that started at university.

'I'm in North London for a trip down memory lane.'

Ain't about the

Cha-ching, cha-ching

Ain't about the...

I read this book.

I don't think I remember anything it says, isn't that awful?

I think I've just erased all the information that I learnt

and replaced it with Grazia.

Two eggs and chips, and a cup of tea.

Price tag...

It's so weird to think that it was ten years ago

that I was a student and eating in places just like this

because it was all I could afford.

You know, egg and chips, 1.50.

You know, as a student it's kind of your lifeline!

'With loans and credit cards I ended up leaving college

'with a 12,000 debt.

'It may be tiny compared to what students today face,

'but back then, it seemed enormous.' Thank you.

It was a real shock when university finished

and I worked out how bad my debt was.

I think, during uni I just assumed somebody else would take care of it

and I'd think about it another time.

I just didn't give it much thought.

It was a real shock when I realised that I had to pay that back

and actually, the bank wants it back pretty quick.

MUSIC:
"Rich Girl" by Gwen Stefani ft. Eve

'After uni, I had to work out how to support myself.

'And for me, that meant the daily grind of nine to five.

'But what's it like if you set your sights

'on bagging a wealthy man instead?'

If I was a rich girl

Na na na na na na

See, I'd have all

The money in the world

If I was a wealthy girl.

'I'm in Coventry to meet a girl on a mission to get rich quick.'

- Hello, nice to meet you.

- Ezma, nice to meet you.

- Come in.

- Thanks so much.

Why do you want money? What does money mean to you?

I think money is so powerful, the word money is power.

I think if you've got money everybody looks up to you.

What's your kind of career path?

Sort of to be a wag, maybe,

but I don't mind if he's a footballer

or if he's not, I just want someone who's got money,

who can look after me and make me feel powerful.

I want to be the lady of leisure -

go out and spend money on myself,

and I think you need money to do anything these days, really.

So, what's the plan for tonight.

Tonight, we're going to go out in Leamington, I think,

because there's a few clubs there that we've heard

that some football players will be going.

'So, I'm getting into the spirit

'and joining Ezma on the prowl for a rich man.'

MUSIC:
"Only Girl (In The World)" by Rihanna

'First stop, the beauty salon, of course.

'But I'm in for a surprise,

'because Ezma doesn't stop at primping her hair and nails.'

- Vajazzle.

- What's a vajazzle?

Just to get you all ready to party!

- What is a vajazzle?

- It's em...some gem's here,

- we're going to have some gems put down here.

- In this area?

Yes, this area.

- The fanny area?

- Yes.

- THEY LAUGH

It all happens before a night out.

Want you to make me feel

Like I'm the only girl

In the world

Like I'm the only one

That you'll ever love...

OK?

- Ah!

- BEAUTICIAN LAUGHS

Oh, my God!

Wow!

- That's amazing!

- You like?

- Oh, my God!

- BEAUTICIAN LAUGHS

'As well as the vajazzle,

'Ezma prepares for a night out

'with hair extensions, fake tan,

'lashes

'and nails. Total cost?

'200 quid. Which means all of Ezma's wages from her office job

'are invested on looking pretty for Mr Rich.'

Do you have any rules of engagement?

Like, "I won't sleep with you on the first night,

"I won't kiss you," or are you pretty happy to go with the flow?

I will always go to their house

so I know, you know, that they have actually got money

and it's not just an act.

Then, if they still tick all the boxes,

then yeah, if it's been a few dates or two dates

then I will be happy to sleep with a guy.

MUSIC:
"Lipstick Powder And Paint" by Shakin' Stevens

'With Ezma in charge of my make-up, I get five coats of bronzer

'and a frosted lipstick to match the hot, pink nails.'

Do you think you can ever wear too much make-up?

No, I don't think you can ever wear too much make-up or too much tan.

Lipstick

Powder and paint

Is you is, or is you ain't...

Ah-ha-ha!

- You ready?

- Yeah, I'm ready.

I love it, I think it looks great. I think you look great!

- I am going to bag me a rich boy, really.

- You will.

You better watch out!

MUSIC:
"Let My Hair Down" by Nelly Furtado

'To finish - the obligatory blonde extensions.'

Baby, I want to let my hair down

Baby, I want to let my hair down

Baby, I want to let my hair down

Bring me something that'll make me jump around.

'And, hey presto, I look like Jodie Marsh!'

- Hello, come on in!

- ALL:
Hi!

'Before they hit the town, Ezma's friends

'and self-confessed gold-diggers come over for a drink.'

- Ta-da!

- ALL:
Oh! Wow!

GIRL:
You look like a little Barbie doll!

GIRLS:
Yey! Whoo!

'Before heading out, they make a written plan of action.

'And yes, they really do this!'

We're deciding what we're looking for in a guy tonight,

like, what they're drinking. We've put Cristal down.

So, they've must be drinking Cristal, what else?

They've got to look nice, groomed, what they're wearing, that sort.

Big watch. Big, blingy watch.

Can you scan a room and know whether people have got money or not?

- Yeah.

- As soon as you walk in I think you can tell

if the bar's got the spenders.

It's kind of like a money-dar, like, a radar for money!

- You sense it.

- You sense it when you walk in somewhere, you're like...

You can smell the Queen's head, somewhere!

- You can smell money?

- Definitely.

We're so passionate about finding a guy with money

who's going to look after us,

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