Artifact Page #10

that categorically

he was incapable of running.

Obviously it turned out to be

a tremendous mistake

bought at the wrong time.

He really believed

he was gonna transform it

and then sell it. I don't think he thought,

that he would own it and then, lose it.

What EMI now is,

it's a bump sitting on Citibank

balance sheet, waiting to be removed

from their balance sheet

and sold to the next sucker.

There is no killer App. to turn around

a record company.

It has to be done slowly and patiently

and it takes time.

It takes time to break artist,

it takes time to sign artist,

and it takes time to get

the right executives in.

I think that guy,

and I wouldn't say this to his face...

Hum... He is a very bright guy

who unfortunately had the popular misimpression

that the music business is populated

by idiots and thieves.

We've got our fair share of them,

but there's a lot smart,

good people in the business.

Just because the guy is a billionaire

and he's made a bunch of money

in other businesses,

you know... We have a long list of people

from outside the music business

that have come

and entered the business and left it

in ruins.

And he is the biggest fool of all of them.

You know what I think?

What?

I think we're gonna finish this song tonight.

Pretty good one.

Let's call it finished.

Woo! High five! Yeah!

Woo! Come on! Don't leave me hanging, boys!

The future of the music business is

unknown.

That's what makes it exciting to some

and really scary to others.

Because people can record in their houses

and distribute overnight.

I believe that music can reclaim

its space as the driving medium.

There is change, there's evolution.

If you don't ride the change, you die.

Jared always jokes that some kid

is gonna write a song

and he's gonna figure it out

and is gonna sell hundreds millions copies

of a single

by himself and he's gonna make

a Billion Dollars

and he's gonna say: "f*** you,

I don't need you." And then,

that's gonna be the new beginning.

People listen to

more music now

than ever before,

from a bigger

diversity of artists.

So, I think culturally,

we are in a much better place.

I look at it and I actually think

that we are at sort of entering

the golden age for music.

I love the idea that we may,

in this next generation,

not be living in a world of

the possibility of,

you know, being successful is,

that you have to be

Michael Jackson, Madonna,

Prince, Lady Gaga but, that actually like:

the dream of being musician means,

you can just make a living

and connect with people

and make your music

and not have to have a job you hate.

Music will never die.

It will always drive industry,

it will always drive innovation,

it will be always be available to everyone

and everyone always is going to want it.

It doesn't really matter

what the critic says

or the gatekeeper says,

really, in this day and age

of the music industry,

the new gatekeepers are the fans.

If you have 5 Million people

downloading your album for free,

that's still 5 Million people

you've touched.

and has a value to me

that's far greater than money.

How many people have a copy

of our new record "This is War?"

And how many people stole

that copy off the internet?

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