Artifact Page #8

creative, intuitive,

blended with science,

they swing way

too far to the

lets-be-scientific-and-mathematical.

Sort of

throw the baby out with the bath water

and lose that comfort with intuition,

creative sensitivities

and mistakes get made that way.

The record companies keep consolidating

and so, there's less of them

and that's dictated by the fact

that it is a business and as business shrinks

and there is less people buying music.

What do the record companies do?

They cut cost. So, as a result of that

you have less places for artists to go,

less people getting signed.

I don't think it ever ends...

I don't think it ever ends.

I've been in this

business 19 years

and it was going on,

the day I started

and it's going on now, you know.

I don't know that art and commerce

ever get married like that.

Hello!

Jared they're grabbing Irving

Nobody told us what they were gonna do.

They wouldn't meet with us.

They don't like us!

Yeah, I'm beginning not to like them

very much either.

Documentary changes your own music?

Yeah, I don't understand how

that even happened.

I don't even know why we brought this up.

We shouldn't have never even brought it up.

No, I mean he would have say "no" later,

you had to bring it up.

You couldn't have just put the music in...

You had to say... You know what I mean?

So, if there is a shot of me sitting

and playing one of my songs

on the piano, at the house,

I'll have to get permission from EMI

in order to release this documentary?

Correct. They're basically gonna say that

we have a contract ready for 2 more albums,

so this is a settlement of that contract

and under that old contract

you couldn't put any music in the DVD

without them,

they own the mere music, not you.

And the way they've worded it,

did they have like final cut over this thing?

They're like:
we need to see a copy of it

and then we'll talk about it

if we're gonna license you the music for it,

is that basically how it is?

Yeah, they're trying to

make you abandon the project.

Trying to get me abandon the film.

Yep. So, let's have a call.

Okay.

Bye.

Bye.

It all comes down.

So basically, you sell the film

for the record deal.

Or you just take EMI out of the film.

Cause then they'll say:

"Sure, we'll let you put it out."

What's up girls? Hello?

To me, there is quite two factions

in this company.

There's one that just doesn't want

to make a deal with you

and there's one that does want

to make a deal with you.

It's a further slap in the face to say

you can't do the documentary.

It makes no rational financial sense.

I think I go back to them and say,

we own the documentary

and we can do what we want with it.

Could you reiterate that

there's more to life out there

than a bloated failing corporation?

Aaahh F***... What a day. What-a-day!

Could have been worse:

the record company could have told us

to go f*** ourselves.

Oh wait! They just did.

EMI should be ashamed of themselves.

They came back with their offer today.

As soon we're getting somewhere,

some giant f***ing moron

at the company, thinks

they're gonna control and own this.

But guess what?

They can kiss my f***ing ass!

It's over. We are not doing that.

Just talked to Irving. F***ing idiots, man.

Good.

Greedy f***ing corporate hubris.

We suggested a meeting, right?

So, we can all sit face to face

and not get lost in the deal

and to be human about things.

They said no. Just so you know.

They said no, they think

they're gonna own

that piece of music with me

just diddling on the piano.

I'll do it right now just for fun.

That's not yours, not mine.

No, it's just ludicrous.

Selling recorded music that's the record.

And that's historically the only thing

that a record label records cared about.

Until that's stopped making money.

If Thirty Seconds to Mars started today,

they'd have an even worse deal

than they originally signed

cause they'd have

what they called the 360 deal,

they'd have to give away a piece

of their merchandising

and their touring, to get their record deal.

Thank god,

we didn't get stuck in one of those deals.

360 deal is when a record label participates

in all revenue streams of an artist.

Typically touring, merchandise,

could be publishing,

licensing opportunities,

endorsement opportunities.

It's a direct

response to the fact

that no one is selling

10 Million records anymore.

Even when you have a big hit,

they're not as big as they used to be.

So, if you are going to invest big money

in making an artist famous

then, you've got to find

more ways to collect.

The argument I had on one

of these deals is they said:

"- Okay, if my client has a baby

and sells baby pictures,

do you participate in that? - Well yes."

Over the last 18 months,

90% of the deals

that have been,

you know, signed by EMI,

have an extended amount of rights,

if they are not 360, they're,

you know, 280...

or something... Whatever... You know.

So yes, definitely, definitely more.

Everyone wants 360

now as far as labels.

Majors at least.

Indies are still not necessarily all 360,

you know.

Some do some don't.

So, how does it help an artist?

Well, it doesn't.

You've got no leverage,

you're a band

just starting out

and neither a label

will take this off the table,

so, so what do you do?

For a band to do a 360 deal, well,

now, they're turning over

their real cash prize.

Which is their ability to make money touring

and make money in selling merchandise.

What do labels typically take from a 360?

You know, they vary depending on...

I've seen as much as

10 to 25% of the artist's piece.

You know, I've seen some of the television

star deals go as high as 50%. Pretty crazy.

They've just got

this entire plantation mentality,

they should own everything

that an artist does

and I've never been comfortable with that.

I just really hate that.

I don't need your permission

as a record company owner

to go do, you know,

things like movies or TV shows.

Screw you guys !

After we rejected their last offer,

EMI finally agreed to sit down face to face

so, that we could try to work something out.

So, I got on a plane and headed to New York.

We've been fighting for a long time already

and there wasn't a lot of communication going on

with us and the label directly.

Let's say virtually none.

It's freezing out!

I always loved this city

ever since I was a kid,

it's been a magical place for me.

Every time I come to New York, I'm excited.

I feel like this is my city in a weird way.

More than LA is.

There's something about it.

Always an adventure.

Wait, wait, you're in a movie. I know you.

You're famous, aren't you?

Erm... Yeah... Kind of...

You were in that very cool movie

(Sometimes)

with the crazy lady.

Yeah, yeah, Requiem for a Dream.

Oh my god, oh my god, oh my god... Etc.

(Hi)

You're in my favorite mov

(How is it going?)

Oh my god, I'm gonna cry.

You are in my favorite movie in the whole...

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