Jobs Page #6

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Why don't you look into it?

So this is

the Macintosh team.

Mmm-hmm.

Oh, Jesus.

Nope. It's just Steve.

It's really good

to see you, Steve.

Bill Atkinson. It's good to see

they got A players over here.

Mmm-hmm. Hey. Get up.

Hi, Steve Jobs.

What's your name?

Burr...

Burrell Smith.

Burrell Smith.

Oh, sorry for the mess.

We're just a bunch

of degenerates. So...

It's okay.

I like degenerates.

Yeah.

Who's your project lead?

Uh, JefRaskin...

I don't know where he is.

Jef Raskin.

Okay. I'll deal with that one.

I'll be taking over now.

Um... Sorry, taking over, like,

the entire Macintosh project?

Yeah.

Awesome.

Where's your design team?

Team? I don't...

Show me

your current build.

Well, obviously ease

of use is a big feature here.

We're trying to develop

a simpler interface

that's geared towards

the real layman end user.

But, we're kind of struggling with

the interface, and, to be frank...

The results have been.

Sh*t.

Yeah.

What's it got

under the hood?

Standard kick ass stuff.

Sixty-four K RAM...

Two fifty-six bitmap

display, Motorola 6809.

We're gonna run the 68000.

But dude,

that's Lisa's processor.

That's correct. Dude.

I don't care what the budget is.

Give me their processor.

Done.

Hey, Steve.

How are you, man?

Chris, it has been a...

Yep.

You're working on the Macintosh?

Yeah.

Good.

Good, this is

gonna be fun.

Okay. Let's go back to what

you were saying before.

This thing is for

the everyman. Right?

That's our end user.

It's the school teacher.

It's the garbage man.

It's the kid. it's some grandma

out in Nebraska. Right?

So we need to make

this thing simple.

It's gotta work like...

like an appliance.

Hey, Jef.

Steve Jobs is here.

Since you weren't around...

Some of the project leads were

having a meeting with Motorola.

Why exactly are you here?

I'm here to help

build the Macintosh.

Ah. I'm not sure that

that's practical for us.

We're actually trying

to avoid this project

becoming another

over bloated disaster.

Okay, Jef.

You got my attention.

Look, Steve.

You didn't want to be involved

back when we started this thing,

and that was fine by me.

I just wanted you

to cut the checks.

Be involved,

just don't tum Macintosh

into a measure of

revenge for you.

Everyone knows about your

fallout with Team Lisa.

So trust me when I say,

we're doing fine.

Okay, Jef.

Let's get

a couple things straight.

We don't do fine.

And we don't accept things

the way that they are,

and we don't

stop innovating.

Now, your machine lacks power.

And your little interface,

it needs work.

And I'm here

to help with that.

Now, I'm not trying to take

Macintosh away from you.

I want you on this team.

But you can either get on board,

or you can get the f*** out.

Okay. Now, we've got a lot of work to do.

So, let's get to it.

Bill, you come with me.

Okay. Where are we going?

Recruiting.

Sh*t.

Hey, Steve.

Hold these for a second'

Yeah.

Thanks.

What, what's going on?

What are you doing?

Steve? You're on the

Macintosh Team now.

What, Ste...

What's a Macintosh?

Andy Hertzfeld.

Are you good?

I only want good people

working on Macintosh,

and I'm not sure

if you're good enough.

Excuse me?

Bill Atkinson says

that you're good.

I... Yes.

I think I'm pretty good.

Are you creative?

. I think so.

Welcome to the Macintosh Team.

I'm tired of saving

your ass, kid.

You love saving my ass.

I want my own

engineering team.

You can pick them yourself.

And I am done

working under the gun

of your ridiculous

deadline bullshit.

You might as well be asking

for a date with her.

I want that, too.

Done.

Serious, Steve.

So what is this, Steve? Some

sort of performance review?

How are things

going on the IIE?

Things are great.

Really great.

You're bored to death,

aren't you?

Yes. Yes I am.

You want to come work

with me on the Mac Team?

You're trying to recruit me

for the Mac Team, aren't you?

Okay, I'm in.

You've gotta have a problem

that you want to solve.

A wrong that

you want to right.

And it's gotta be something

that you're passionate about,

because othenuise you won't have the

perseverance to see it through.

I don't ever want to hear you tell

me that you can't make it faster.

I mean, millions of people

are gonna buy this machine.

And we can't look

at the competition

and say we're

gonna do it better.

We have to look at the competition and

say we're gonna do it differently.

We have an opportunity to build

a revolutionary machine.

And in your life you only

get to do so many things.

Right now we've

chosen to do this.

So let's make it great.

It's great.

No. It's not.

It's insanely great.

We should try to get more

memory into it if we can.

We can still hit the timeline.

Take a look at it.

This little Macintosh side project

has gotten out of hand, Steve.

Way beyond the pale.

First you created a $10,000

monstrosity with Lisa,

and now you've

poured millions

into what was supposed

to be a minor diversion.

You've missed

multiple ship dates,

and meanwhile, IBM is

just purring along.

Steve...

People don't use computers

the way you think they do.

How are we even supposed

to market the Macintosh?

We don't

You give me five candidates for CEO.

You're gonna let me choose.

I say we choose someone

with a marketing background

to help us sell

what's never been sold.

Now, while I would like

to run my own company,

Mike has helped me understand

that you don't think I'm ready.

Yes, because you're not.

0K3?'-

I want John Sculley.

John Sculley?

President of Pepsi Cola.

The Pepsi Challenge guy.

He's smart,

he's a marketing genius

and he'll do whatever

it takes to succeed.

Steve, Sculley

is a tough get.

Maybe the toughest

on our list.

What the hell makes you

think you can get him?

Why would he

ever leave Pepsi?

Nobody remembers the world's

best soda salesman.

I need somebody I can trust.

You can

make a great product.

But you have to

convince people

that what you're

selling is greater.

We're not selling computers.

We're selling what they can do

with a computer.

A tool for the mind.

And that,

ladies and gentlemen,

is limitless.

Because people will

never stop believing

that they could get

more out of something,

whether it be their jobs,

their marriage, their money,

their lives.

That's what you have

to do with the Mac.

It's the belief

in the limitless.

The impossible.

That no matter what you

dream, you can do it.

And Mac will

help you get there.

A few months ago, when Steve

was visiting me in Manhattan,

he asked me a very important question.

He said,

"Do you want to sell sugar water

for the rest of your life,

"or come with me,

and change the world?"

Well,

here I am. Thank you.

It is now 1984.

It appears IBM wants it all.

Apple is perceived

to be the only hope

to offer IBM

a run for its money.

Will Big Blue dominate the

entire computer industry?

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