Looker Page #3

Help? I'm not through with that.

- You'll be late for work.

- What time is it?

- It's all right. I'm gonna drive you.

- You will?

Yeah, well, it's Saturday

and I got the day off.

And I'd like to watch you work.

It should be fun.

All right. Let's go again. Right away!

Right away, all right?

Fix her up. What's the line?

The line comes after Cindy lands.

"Hey, great tan. How'd you get it?"

- Who says that?

- Janet.

- Janet. You say that? All right.

- Yeah.

And she says, "Great tan,

Hawaiian Tropic Tan. It's the best."

It's the best. It's the best.

All right, let's go, go, go!

All right, all right.

Come on, volleyball team, let's go!

- All right, set up the volleyball team, please.

- Here we go!

Computer says what? Come on.

Barry, I can't control

how far she leaps, jumps.

Well, just do your best.

We have to match the computer.

You know what the client wants.

What was wrong with that one?

What was wrong with that one?

Not enough body twist,

according to the computer.

I'm sick and tired of this computer.

Why can't we just do the scene?

Come on, it's a 30-second spot.

Details count, right?

It didn't use to be like this,

computers telling us what to do.

I know, come on, Cindy.

You can do it. All right?

You look great.

- Say again, what's wrong with it?

- We're having some questions down here.

Ready for computer lock.

Ready, lock...

...now.

Computer match.

Roll tape.

- No, that jump's not good either.

- Look at that score, 8.4.

We can't shift the coordinates

to make 8.4 work.

- No, we'll have to go to animation.

- You better tell them it's hopeless.

We'll have to do her animation at D.M.I.

- I'm really sorry. I know it's my fault.

- Just over here.

No, it's nobody's fault.

Are you kidding?

- It's hard to match things like that...

- Well, maybe if I just took a little break?

- And do it again.

- Listen.

What we're gonna do

is we're going to wrap this set up.

- Wrap the set up?

- Yeah.

We'll send you in for tests.

It'll be fascinating. You get paid for it.

It's a whole new deal, all right?

Hey.

Okay?

You were great.

You'll be okay.

- That's a wrap.

- They want me to go to Digital Matrix...

...to be measured.

- Measured for what?

I don't know.

I'll go with you.

- Why?

- Why not?

You're falling for me,

but you're shy, right?

- That's it.

- Happens all the time.

Spying on us?

No, I'm just waiting for a friend.

Would you like to see inside?

Yeah, sure.

Digital Matrix

is a research and testing facility.

This building was opened last year

to do various kinds of visual research...

...under contract to other companies

in the Reston Group.

I can give you a good example

of what we do. In here.

This is where we do visual research.

Now, these subjects

are looking at ordinary commercials...

...that we always use for research.

We record their pupillary scans.

Today, we're testing only women,

but would you like to see what it's like?

- Well, sure.

- All right.

This is worse than the dentist.

But it doesn't hurt.

I'll show you a stimulus...

...and you just relax and watch.

It's been six long months at sea.

Now she's home, on liberty.

She is the Liberty woman...

... living free

with Liberty Mini Hair Spray.

The Liberty woman

goes where she wants...

... and Liberty always goes with her,

holding her hair softly, naturally...

... giving her confidence, even in water.

So go ahead. Live free.

Take liberties wherever you go.

Liberty Mini Hair Spray.

It doesn't seem like anything happened.

Now we'll see what you were looking at.

The spot shows

your point of visual fixation.

You were looking at the body of the model,

not at the product.

Yeah, I liked her bathing suit.

Evidently, but that's exactly

what we don't want.

At $ 1 million a minute...

...we want you to be looking

at what we're selling.

Here, the computer is taking into account

your specific responses...

...and making you look at the product.

It's very precise, down to the millimeter.

Down to the millimeter?

That's why you wanted plastic surgery.

Yes. We intended to create

a group of actors...

...with the exact specifications

for visual impact.

But it didn't work.

This is Lisa before surgery,

scoring 92.7.

After surgery, she scores 99.4...

...which is the video scan

registration limit.

So she's perfect.

But when she starts to move...

...her score drops back to 92.9.

That was our problem.

The girls couldn't maintain their scores.

They looked perfect,

but they weren't really perfect.

So we had to take

another approach entirely.

I assure you,

there's nothing to worry about.

- Yeah? Does it hurt?

- It's completely painless.

- And I get paid $200,000 a year?

- That's the standard modeling fee, yes.

And I don't have to do anything?

Not once the model is made.

The computer does everything.

Seems like an awful lot

of money for doing nothing.

- It's because of who you are.

- Who am I?

You are perfect in your category.

- Oh, yeah?

- Yeah.

I'll leave you here and you go right there.

Alone?

Go right down there.

Have fun.

I don't know about this.

There must be a catch.

Please proceed to the lighted circle

after removing your clothing.

Oh, I knew it.

- hang your clothing outside the circle

so they do not interfere with data recording.

When you have undressed...

... please stand on the center

of the circle for computer alignment.

Stand comfortably with your weight

equally distributed on both feet...

... and your arms relaxed at your sides.

Okay.

I hope you're satisfied. Perverts.

Remember to hold the neck erect,

but without tension.

Now what?

These are moir lines

for computer topographic scanners.

Help. Rape.

Please do not move your lower jaw.

It was just a joke.

Failure to comply wastes

valuable computer time.

What are these?

Electronic guide tracks

for maintenance equipment.

- What's in there?

- It's just a workroom.

- Can I see it?

- My card won't open maintenance sections.

But I think you're going to find our

Scanning Room down here very interesting.

We can now make commercials

entirely by computer.

With no live actors at all,

once the model is made.

Computers animate the images...

...dress them, provide voices.

- Really?

Here you see a typical computer model

being made.

The subject is in the next room...

...and the computer is constructing

a three-dimensional duplicate...

...from the database.

We can program the kind of improvements

that we once did through surgery...

...although Cindy has had surgery.

Incredible.

What do those lines mean?

Those are baseline-corrected matrices.

For major audiences, age-segregated.

Depending on the audience...

...we can change the programming,

altering the model.

Amazing. That could put me out of a job.

I doubt that.

Our voice synthesizer is over here.

Hi, I'm Cindy.

I'm the perfect female type, 18 to 25.

I'm here to sell for you.

Hi, I'm Cindy.

I'm the perfect female type, 18 to 25.

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