Lover Come Back Page #4

Synopsis: Jerry Webster and Carol Templeton are both in the advertising business, but for different agencies. Annoyed by Jerry's methods of using alcohol and women to ensure contracts for his agency, Carol tries to get him thrown out of his profession. To avoid this Jerry bribes the girl who'd testify against him, by starring her in a TV commercial for a product named VIP that he's just made up. By accident these commercials are broadcasted and to keep his job, Jerry has to come up with VIP for which he enlists the help of Doctor Linus Tyler. Carol goes to see the Doctor to try and get the VIP account, but because she and Jerry have never met, she mistakes Jerry for the Doctor. Jerry then takes advantage of this situation to win her.
Genre: Comedy, Drama, Romance
Director(s): Delbert Mann
Production: Universal Pictures
  Nominated for 1 Oscar. Another 2 wins & 4 nominations.
 
IMDB:
7.3
Rotten Tomatoes:
89%
APPROVED
Year:
1961
107 min
335 Views


Well, no...

Did you find out what VIP is?

No. But...

Well, as long as

it's money well spent.

I want you to forget the VIP account.

Webster's got it.

But I don't believe it.

Rebel Davis,

the VIP girl herself,

told me he did not

have the account locked up.

And that same day, he disappeared.

Now, something is wrong.

Well, what about all those commercials

that have been on television all week?

I still say something's wrong.

Mr. Brackett, please give me just a little

more time and I'll prove it to you.

Okay.

But if this detective doesn't

find what you're looking for,

there's something else

he might try finding for you.

A new job?

Exactly.

I already told him.

This is the forest primeval,

just as it was

at the dawn of civilization.

And this is how

the first man explored it,

in a birch-bark canoe,

pitting his skill and strength

against the raw forces of nature.

Survival of the fittest,

that's the law here.

I think Harrison

has run out of road.

Good, he might

scare away the game.

What is that?

The mating call of the moose.

This call is

absolutely irresistible.

Your bull moose

will run for 20 miles,

he will crash through any barrier,

to get to the source of this call.

And what happens

if he gets there?

I take his picture.

Pete, he's not running

20 miles to get photographed.

Now, I suggest you

stop blowing that horn.

You just leave

the decisions to me.

The same wise leadership

that saved us from a costly blunder back

in New York will see us through here.

What costly blunder?

You've been so relaxed

and happy this trip,

I haven't wanted to tell you.

You goofed.

If it weren't for me, those VIP commercials

wouldn't be on the air right now.

The VIP commercials are on?

A saturation campaign, my boy.

Now, Pete, don't panic.

Just turn around!

What's wrong?

Turn around!

What's wrong? Start paddling!

We've got to get back.

What's wrong? Tell me. Save

your breath and start paddling.

I have a right to know. There's

no such product as VIP.

But...

But you made films!

I know I did. They were phonies

to keep Rebel in line.

You and your women. I told you

sex would get you into trouble!

Never mind me. Convince that

fella coming towards us.

Here she is!

Look at these letters,

telegrams.

Drugstores, markets,

wholesalers calling up.

All these people want VIP.

We have sold a product

that doesn't exist.

We have ruined the great

agency of Ramsey and Son.

Relax, Pete.

Dad will kill me!

Pete, your dad's dead and gone!

No, he isn't.

He's around someplace.

He wouldn't go away and leave this

business with someone like me.

Don't just sit there.

Let's do something!

Send Hadley in.

That's it. Hadley.

We'll pin the rap on him.

Sure! It's our word against his. Two

against one. Let them break Hadley.

He's not a senior executive.

He's expendable.

That's the way

Dad would've done it.

Hadley.

Come in, come in, Hadley.

Hadley, Webster here has

something he wants to tell you.

Telephone Comco Films.

Tell them we wanna make more

VIP commercials right away.

More VIP commercials?

On the double, Hadley.

Right.

Are you out of your mind?

There's no such product as VIP.

There will be.

All of these people are ready

to spend money on VIP.

It's only fair that

we give it to them.

Where do we get it?

We invent it.

Oh.

Well, can we do that?

Why not?

That's not the way it's done.

You're supposed to have the product first.

Then you go out and sell it.

Pete, you are

pioneering a method

that'll make you a legend

on Madison Avenue.

It will?

The most convincing demonstration of the

power of advertising ever conceived.

You have sold a product

that doesn't exist.

Yes! By thunder!

Even Dad didn't do that.

Right.

I don't think I better either.

You have no choice.

Either we come up with VIP

or you're ruined.

Kelly, tell accounting

I want five $1,000 bills.

Also get me the address

of Dr. Linus Tyler.

Linus Tyler?

He's the only chemist

who can come up with VIP.

No, no. He's a troublemaker.

He's dangerous non-conformist.

He's been fired by three companies.

Why pick him?

Because he's brilliant, available

and he probably needs money.

No. Money can't buy him.

He's incorruptible.

And as Dad always said, a man who

can't be bribed can't be trusted.

Isn't it comforting to know

that you can trust me?

Boss. Boss, your private eye just called.

Webster's back in town

Boss. Boss, your private eye just called.

Webster's back in town

and he followed him to this

address in Greenwich Village.

Dr. Linus Tyler.

Who's he?

Well, he won the Nobel Prize

in chemistry.

He's the one who did that testimonial

for Mother Murphy's Home-Made Soup.

Remember?

No.

Well, they asked him

to analyze the soup,

go on TV and tell the people what

Mother Murphy was putting in it.

He did. Broke the company

and jailed Mother Murphy.

Millie, why would Jerry Webster be

interested in a brilliant chemist?

VIP?

VIP.

I'll bet you

Tyler's the inventor!

You're wasting your time,

Mr. Webster.

Nothing could induce me

to again associate myself

with that dull, insipid little

group called the human race.

Well, that's a very wise decision, Doctor.

You've quit the world!

They didn't appreciate me

when they had me, the fools.

Now let them suffer.

They want to be misled.

I once invented a hair tonic superior

to anything else on the market.

Would the public buy it?

Not until they were told it contained

a secret ingredient, TR2748.

Do you know what TR2748 was?

My phone number.

And now with VIP, the idiots

have reached the millennium.

They've bought nothing!

That's right.

Unless you

come up with something.

Never!

Here, in the comfort and

security of my laboratory,

I'm serenely happy and content.

And I have the companionship of the

one person worthy of my company.

Myself.

I want for nothing.

You're the one man

who can do it.

I will never again

prostitute my genius.

Not for all the gold

on Madison Avenue.

How soon do you need it?

Welcome back to the world,

Doctor.

We're completely versatile.

VIP can be anything.

Soft drink, skin lotion, soap,

cigarettes, toothpaste, anything.

The important thing, Doctor,

is speed.

Now, if I can help you

in any way...

Oh, well, it's very

kind of you to offer.

If you'll carry on here, I'll get

some supplies from the store room.

Fine.

Dr. Tyler?

Oh, I...

I'm Carol Templeton.

Carol Templeton.

Doctor, I would like to

talk with you about VIP.

It is your product, isn't it?

Yes, I invented it.

Good.

Doctor, have you signed

with Jerry Webster?

Why?

Well,

I'm with another agency.

And I have some marvelous

ideas for advertising VIP.

Really?

Yes.

And if you don't like

what I've got, I'll get more.

Fair enough.

I'll be at your disposal

day and night.

I see.

Doctor, there's nothing I

won't do to get this account.

No, I haven't signed

with Webster.

Oh, Dr. Tyler, I'm so happy.

I know this is going to work out.

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Stanley Shapiro

Stanley Shapiro (July 16, 1925 – July 21, 1990) was an American screenwriter and producer responsible for three of Doris Day's most successful films. Born in Brooklyn, New York, Shapiro earned his first screen credit for South Sea Woman in 1953. His work for Day earned him Oscar nominations for Lover Come Back and That Touch of Mink and a win for Pillow Talk, and Mink won him the Writers Guild of America Award for Best Written American Comedy. more…

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Submitted on August 05, 2018

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