Orgasm Inc. Page #7

Synopsis: Filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits. ORGASM INC. is a powerful look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire -- and that ultimate moment: orgasm.
Genre: Documentary
Director(s): Elizabeth Canner
Production: Astrea Media
  1 win & 1 nomination.
 
IMDB:
6.0
Metacritic:
64
Rotten Tomatoes:
86%
NOT RATED
Year:
2009
73 min
$47,622
Website
645 Views


I was abused sexually as a child

by a relative of mine.

I do realize that men

of my culture specifically,

that I have a much more fearful

reaction towards physically.

I've had experiences

where I've felt like um,

my whole body sort of closing off

to a certain type of person

and I'm sure that has

to do with the past.

My first few years of sexual experience

were not that enjoyable.

It was as though

I felt the urge to,

but I couldn't let go

into enjoying it.

I had an idea of what

sey was and I wasn't it.

Can't even really lose myself

in the moment 'cause I'd be like oh,

well, I have to, you know,

be, you know,

don't look at me from

that angle kind of thing.

Ya know, not in the middle of the day

when all the lights are on.

I'm, you know,

I'm not in that relationship.

I'm in another relationship

but I still have kids,

and I still work full time,

and I still have a life,

and it's still busy

and it's still crazy

and it's still hectic

but it's different.

And now the workload around

the house has been lessened

because there's

more equal sharing.

I'm not as exhausted

as I once was

so intimate and emotional

needs are being met

and so I do feel like a sexual being

and I do want sex.

I do desire it.

My partner right now who's like one

of the most caring, sensitive people

in the world, is of

the same culture as me.

And when we initially started

seeing each other,

I was vey, vey,

vey, vey afraid.

Memories don't

go anywhere.

They just physically

stay with you.

I see a therapist.

I think it's something that's

really, really important to realize

that most sexual health problems

are all, a lot related to things

that therapists or psychiatrists

needs to talk to you about.

So I definitely feel that

things have changed,

but I mean I'm

getting there.

I wouldn't say that I'm like,

I've reached full sexual liberation.

But I really learned

how to love myself

and give myself

what I needed

and to be able to make myself

feel beautiful and sey

or not even make myself

feel that way

but just allow myself

to feel that way.

Maybe I feel that

way naturally

if I'm not tying to

judge it or confine it.

Okay.

I'm gonna leave now.

Attractiveness, actually, is like

a feeling that comes from within,

not how good your thighs look

in fluorescent lighting.

Dude.

The whole thing with

taking drugs for this or for that,

my belief is living for

a drug free America.

I mean,

don't take drugs.

Sex expert Kim Airs invited me

to meet up with her

at a pharmaceutical sponsored

conference on FSD for doctors.

Kim was planning to train

doctors in her non-medical,

pleasure-based approach to helping

women with sexual problems.

But the organizers would

not allow Kim to speak.

So she crashed

the conference

and booked her own room

in the same hotel.

I'm completely thrilled

by the turnout

and I'm so honored

to be able to do this today.

I don't have

a clinical background.

I have a pretty active sex life

and always have.

And I combined two

of my favorite loves

with my career which

is sex and retail.

I tend to use things to teach women

about their own anatomy.

And fortunately, there are

some great tools out there.

This is one that you may

or may not have seen.

It's called the wondrous

vulva puppet.

Now, it's pretty accurate

as I like to point out,

except for the fact

that it's satin and velvet.

So something like this

is just really unobtrusive,

not scay and kind

of nice and comfy.

I've done a lot of workshops

that women have like held this

and have actually cried because

it's so intimate to them.

Now, getting into

the realm of sex toys.

There's quite

a few out there

but these pertaining more

to FSD symptoms.

This is the coolest

thing out there.

All right, pretty simple.

Now when you squeeze this,

you squeeze it with Kegels.

And it'll make the...

Ooh, I love that.

Isn't this something!

You get the white

lights going.

Bingo.

I tried this with a pal

and it was so much fun.

He's like, "Go on, go on,

get more lights, get more lights!"

I'm like hrrrrr,

you know?

Yeah.

I think this was

absolutely priceless.

It was wonderful, and,

especially when we

have been exposed to

so much scientific data.

This is the kind of meat

and potatoes stuff we need.

And uh, maybe I shouldn't have

said meat and potatoes.

I would hope that each year

she can continue to do it.

And I don't know, maybe we can

even begin to integrate it

into the program because this

is incredibly important stuff.

So I really want

to thank Kim.

Just when the world

of sexual medicine

seemed like it

was improving,

Procter & Gamble announced

that they had a drug that worked.

Intrinsa shoots

out in front.

She's picking up

the pace.

Wow.

Look at her go!

It looks like she will be the first

FSD drug to win FDA approval

and claim the billion

dollar prize.

A new female sex patch

called Intrinsa

is on the fast track

to FDA approval.

It is said to significantly boost

sexual desire in women.

There's an update in the news now

about the search for a treatment

for sexual dysfunction

in women.

Low doses of testosterone

delivered through a skin patch.

Let's just say the next thing

we're doing in this campaign

is that the FDA is going to

evaluate the testosterone patch.

Now, I don't know

if the FDA is expecting...

well, never mind

the FDA.

I don't know if P&G is expecting

a lot of opposition.

They are expecting me.

And I'll do

the best I can

but it would be nice to

have some other people.

And whatever happens,

sex is acquiring a different meaning.

We have to

be prepared.

Thank you.

Vivus was a pretty small company

but Procter and Gamble sure wasn't.

Leonore and the New View

Campaign were up against

one of the biggest

companies in the world.

Procter & Gamble

was so confident

that their drug was going

to be approved

that they began a $1 OO million

marketing campaign for Intrinsa,

months before

the FDA Hearing.

Women getting the hormone,

not a fake patch,

said they had four times more sex

than usual and were happier.

These are highly statistically

significant results.

Most women who

have low libido

or even other kinds of

sexual function complaints

may have low testosterone

and don't realize it.

Procter and Gamble and

a lot of these other companies

are banking on

a simplistic notion

that sexual desire

is just testosterone.

It's iust hormonal.

Most of the news stories

on the patch failed to mention

some of the likely causes

of a diminishing libido.

Why did P&G decide that they wanted

to start looking at testosterone?

P&G has been vey committed

to women's health.

And we have tried to take care

of the full woman.

When they first became interested

in the testosterone patch,

they felt that this would add

to the whole gamut

of taking care of

the whole woman.

So when you did

your clinical trials,

who did you test

the testosterone on?

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Submitted on August 05, 2018

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