Power Page #3

I believe he has a

public relations firm,

I'm not exactly sure.

And Cade, owns

a number of businesses.

Trucking, bottling,

and something with pipelines,

mostly in the Midwest.

He's made some large contributions

to the State party.

He got a lot of

publicity last year.

He headed a

blue-ribbon commission on...

...governmental waste.

What do you think?

About what?

Cade.

Should I take him on?

Well, I'd give it

some serious thought.

Is that the new draft?

Yeah. Yeah, that's it.

Still, you must be happy about

connecting with McKusker.

- He's the big favorite, right?

- Oh, I sure am, honey.

Gotta look out for

my batting average.

Speak of the devil!

Look at this.

As I live and breathe.

Hello.

Darling.

- I'm sorry about Sam.

- Yeah.

How's Claire taking it?

She's doing fine.

So is he.

Pete, Pete-- um--

Is it-- Is it cancer?

I-I know his physical

last month was good--

His press conference

is at 10:
00.

What did he say?

- "His press conference is at 10:00."

- Oh.

Thanks.

I hear we'll be running into

each other around New Mexico.

Yeah. How about we keep it

close till the last week?

Then flip a coin.

I saw you on Brinkley.

It's incredible but I think...

...you're more arrogant

since we got divorced.

Hey, look, don't go

blaming yourself.

You're meeting with

Jerome Cade at 10:30.

- Tonight?

- Look, his people called!

You're going flat out

the rest of the week and...

...they wanted this meeting

as soon as possible.

Look,

I'll call back

and postpone.

You don't need to take

this guy on.

Besides Stannard in Seattle,

we still got Cepeda.

And Furman in New Mexico's

gonna take a lot of time.

It's all right.

All right, it boils down

to this, Governor.

We don't wait for Murdoch

to bust our balls, we jump his.

Now, you've seen how

he's braked out.

You're getting killed on

the death penalty veto.

Ever wonder why the Eastwood movies

do so good up here?

And then, there is the--

the divorce.

Not so much that you split up,

...but we had been pushing

the family image...

...in the first campaign.

I read the report

this morning, Pete.

Not unexpected,

but the fact that the resentment

has lasted this long...

...was surprising.

Look, Governor, if you go over

the focus group interview...

you'll see they keep

mentioning the fact...

...that you married

your campaign manager.

They also keep mentioning

that campfire commercial.

Harry cooking eggs

over the fire...

...for the kids, while

you're chopping wood?

That was almost four years ago.

Hell of a spot!

The election's this fall.

I gotta teach you how to cook.

Governor, this is

my recommendation.

We advance the media buys

three weeks,

shift money from the fall schedule

if we have to and blow him away now.

Back him off, before he nails you

for mothering killers and...

- ...dumping Harry and the kids.

- She didn't dump them.

Yeah, anyway,

that's my recommendation.

We've leased 30 minutes

of satellite time.

They'll be beaming him in

in about 90 seconds.

So, let's move our chairs

a little closer.

Charles, go ahead, sit down.

Mrs. Furman.

Put the chairs close

so we can talk into the mic.

Who is this guy?

Captain Video?

No, he's the best numbers-cruncher

in the free world.

I'll be heading back to New York

in about 10 minutes,

but Syd's going to stick around

for a couple of days...

...and make sure

everything's on line.

I thought you were going

to be in charge.

I am, Mrs. Furman.

I'm in overall charge.

Fortunately, Syd has consented

to make sure...

...I don't screw up on

any of those details.

It'll take a minute.

St. John to Ralph.

St. John to Ralph.

St. John to Ralph.

There he is.

- Sorry, Pete.

- It's okay, Ralph.

- Sorry, Pete.

- All right. You're looking good, Ralph.

I try.

Ralph, I got

Mr. and Mrs. Furman here,

and Charles Whiting,

their campaign manager.

They're excited to hear about

what you can do for them, so,

just lay out the program...

...and they'll cut in

if they have any questions.

- The sound level's okay?

- Yeah, it's great.

The principle is simple enough.

We take the last census data...

...and we match it against

all the New Mexico zip codes.

Then we combine that with what

the field research has determined...

...should be the targeted

population clusters.

In your case we've isolated

For example, we concluded

a high favorable is, uh...

...pools and patios.

Suburban, white-collar,

married, 25 to 49 years old.

We tailor the mail and the

phone pitches to each group...

...based on what we already know

is bothering them.

But the really exciting stuff comes

when I work out a simulation model.

That's when you tell me

what you're thinking of saying...

...and I'll tell you how

they're going to react.

Even then, the short range

possibilities of a simulation--

- Err-- excuse me...

- Yeah.

What is a simulation model?

It's a little complicated

but I'll try to explain.

See you around the block.

It's based on the idea that...

See you.

...a small number can represent...

...a much larger number.

We start out with

the breakdown of, let's say,

a city like Albuquerque.

We break it down

demographically by...

- Are you all right?

- I'm all right, yeah.

- Bye!

- Goodbye.

Pete!

Wallace Furman?

Oh, God!

Wallace Furman?

You got a real piece of work

this time, Pete!

What's gonna happen to your

boy Furman when you go home...

...and he's got to stand all by himself,

and let all the folks in on...

...whatever he could possibly have

on his feeble mind? Goddamn!

How could you sell this guy?

It's just for governor,

he doesn't have to be perfect.

There's more

than just winning!

I told you that the first time

you came in the door!

And you used to

believe in that, too!

- You used to believe that--

- I used to believe in tooth fairies, OK?

Oh! You wanna talk

about fairies?

What about Willet?

The man fucks chickens!

Yeah! This guy

goes down to Haiti...

...and he gets his rocks off

drinking blood of f***ing chickens!

We had pictures!

We had pictures and

we couldn't even use 'em!

You put a pervert in the U.S. Congress

who fucks chickens!

I wouldn't be concerned.

He's probably exaggerating.

Pete, they're backed up

at LaGuardia.

We'll be circling for about

ten minutes.

Mr. Cade.

Sorry I'm late.

I've been looking forward to

meeting you, Mr. St. John.

I hope you're going into

this thing prepared to be...

...the official hydrant

for the State of Ohio?

You'll find that I'm prepared

for whatever it takes.

Does that go for the

energy market as well?

Ah! I see you've been

making inquiries.

I'd have been concerned

if you hadn't.

John, Henry, Mr. St. John.

Can we expedite this?

Is there something

you haven't found out yet,

that you'd like to know?

What's your

biggest weakness?

You mean, in running

for the Senate?

Probably, the fact that I

haven't held public office yet.

Although I personally

consider that a plus.

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