Primitive London Page #3

---

with the need for self-expression.

There's no talent

struggling for recognition,

merely the acceptance of

another way of making a living.

There's no star status to aim for,

no hope of achievement.

It's a job of work which enables a girl

to capitalize on a pair of good legs

and a well-built body.

The clubs these girls will work in

are a far cry from the plush nightspots.

Usually, they'll be cellars

with a minimum of decor.

The idea is to get the overheads, like the

girls, down to the barest essentials.

Stimulating demand is essential

to the nation's economy.

Stimulating the male

is essential to the female.

A topless dress...

LOUIS:
I can do anything, I'm the director.

HARRY:
And I'm the editor,

and I say you can't do it.

LOUIS:
You do it the way I tell you, okay?

Now, cut to close shot.

- What's that?

- HARRY:
It's a cow.

LOUIS:
A cow I can see.

What's it doing in my picture?

HARRY:
What do you got against cows?

LOUIS:
In fields, nothing.

In my picture, I want girls.

Where's those shots of the girls

in that topless swimsuit?

- Harry, are you some kind of nut?

- That's a very beautiful shot, Louis.

- It has grace, artistry.

- LOUIS:
If it isn't too much trouble.

- HARRY:
They'll never show it.

- Not enough grace or artistry, you mean?

HARRY:
Too much girl.

LOUIS:
You interest me, Harry.

You've got anything against girls?

Are you married?

- HARRY:
No, Louis, you know...

- I got it. You want an award. That's it, isn't it?

HARRY:
I feel the need to express myself.

LOUIS:
You're aching for recognition.

HARRY:
Yeah.

- You're intellectually aware.

- Yeah, yeah.

- You're stimulated.

- Yeah, Louis, yeah.

- You're creative.

- That's it, Louis.

LOUIS:
You're fired.

Now, what's this thing doing?

NARRATOR:
A few years ago,

young ladies learned the gentle arts

of crochet and country dancing.

In a newer, tougher world,

they need to learn

the less gentle art of self-defense.

Judo.

Judo flourishes.

It has become an Olympic sport,

but unlike most sports,

it has no derivation in war.

It is purely a defensive skill,

and cannot be used effectively in attack.

It is a means of turning aggression

against itself.

Judo was developed in 1882

from the earlier Japanese art of jujitsu.

The male-dominated Japanese society

can never have envisaged

this female assault on the male.

But the possibilities for any girl

acquiring the skill are endless.

"I don't want to force you, darling,

but don't you agree I need a new dress?"

Don't make him too dizzy,

or he won't be able to sign his cheque.

Both judo and kendo originated in Japan,

a society which learned many centuries ago

the use of ritualistic courtesies

to compensate for the pressures

of an overcrowded population.

Unlike judo, kendo is aggressive.

It is attack, attack and attack again.

No defense is taught.

The slashing, stamping stance

derives from the battle exercises

of the ancient samurai warriors.

(MARTIAL CRIES)

Kendo remains an exercise in aggression.

And in the modern, aggressive world,

you can't start getting into the

spirit of things too young.

Kendo, unlike judo, is an exercise

with no practical application.

That is, unless the student has ambitions

to become a samurai.

Surrounded by ritual formality, perhaps,

but nakedly aggressive in fact.

(EXCLAIMING)

Today, selling is aggressive, too.

- Let's have one for level, Mac.

- "Seor Coffee is real good."

- Fine for me.

- Sounds good to me.

- Can we go for a take?

- Why not?

Morning, people. How's it going?

Hello, Roger. About to roll.

You're just in time.

Well, you just carry on.

I'll probably only stay a few minutes.

- Where have I heard that before?

- Who's doing the reading?

- Mac. He's over there.

- Oh, so it is. I see him.

- Morning, Mac.

- Morning, Roger. How's the agency?

Fine, fine.

You told him the sort of reading we want?

Nice and easy, a soft sell?

I told him. Roger was just saying

the sponsor wants a nice, easy reading.

- Okay, got it.

- MAN:
Ready to roll.

- Ready.

- Call it.

Stand by.

This is take one of

Seor Coffee TV commercial.

Fifteenth submission, rectified

and revised. Action.

Here we go.

- Seor Coffee is real good.

- Cut. How is that, Larry?

- Level sounded good to me.

- What do you think, Roger?

First-class. Just what we want.

You are gonna have an insurance take,

aren't you?

- How about it, Larry?

- May as well. Just for safety.

Well, as we are going again,

do you mind if I say a word to Mac?

Go ahead.

Mac, could you emphasize

the last word just a little,

bring out the fact that

the product is good?

Emphasize "good".

- Right, will do.

- Mac, don't lose that nice, easy approach.

- MAN:
Take two.

- "Seor Coffee is real good."

- MAN:
Cut.

- Great improvement, great improvement.

- What do you think, Basil?

- It impressed me.

- Does that wind it up?

- Well, no.

As we've got a little time,

I'd like to make an observation to Mac.

- Mac, could you this time accentuate "real"?

- Yes, certainly.

- I think it will flow better.

- MAN:
Take three.

- "Seor Coffee is real good."

- MAN:
Cut.

- How was it, Roger?

- Fantastic. A really first-class reading.

Nothing harsh. A nice, soft sell.

There's just one thing, though...

NARRATOR:
There's always a search

for the biting emphasis,

for the edge on your competitors.

This applies to everyday life as well.

We see it at work

in this famous London hatter's.

In most men's hatter's,

it's a matter of rummaging though stock

until you find a hat

that fits, more or less.

But here at Lock's of St James,

no such chance is taken.

No, that's not the hat.

That's a device for measuring

the exact conformation of the head,

the machine that makes

tiny pinpricks on paper.

This becomes the personal pattern

of the shopper,

and will allow the assistant to make sure

the hat fits perfectly.

Stored way in these files, there are

literally tens of thousands of patterns

belonging to some of the world's

most distinguished heads.

The paper pattern is fitted to this brows,

it's called in the trade,

and the contours of the hat

are shaped to the brow.

No matter where he may be,

in any part of the world,

the customer has merely to state the style

and color of hat he requires,

and he will receive a hat

which is a perfect fit.

A little pressing,

to add that extra snap to the brim.

A derby, known in London as a bowler,

is nowadays the epitome of city elegance.

It originated as the original crash helmet,

protecting the skull from injury in case of

a fall from a horse in the hunting field.

There, fine! Now he's set for life.

Unless his new elegance causes

his head to swell, or he gets a haircut.

Hair makes for different problems

with different people.

These two girls start with

widely different hair,

but both are determined

on the same final effect,

sleekly groomed and coiffured heads.

Doesn't seem possible?

Well, when a woman wants something,

Rate this script:0.0 / 0 votes