Rage

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You want me to look

into the telephone?

This is the movie camera? OK.

OK, like this?

OK, now? OK.

My name is Vijay.

Did I look in the right place?

I am... Minx.

Well, my name is Bradley White,

and, yes, certainly, I will explain

my work to you, Michelangelo.

But first a little background,

as this is educational.

I am Anita, Anita De Los Angeles.

My job?

My job is... zip, invisible zip,

so you no can see them.

And hem. I do invisible hem.

My name is Dwight Angel.

Er, I graduated recently.

Er, I majored in Philosophy,

Psychology and Ethics.

My name is Roth, Edith Roth.

My friends call me Edie.

I'm the manager here.

My name's Lettuce.

They call me Lettuce Leaf.

I was new face of the year.

Well... last year.

I think everybody knows who I am, OK?

But just for you,

my name is Merlin.

My name is Otto,

and my job is public relations

in this crazy madhouse.

You like blue?

Oh, very sophisticated.

Blue screen, hmm?

So, what background

will you give me, then?

Desert with camels or Swiss mountains?

I make sense of the chaos of the world

with my collections,

which are statements.

Do you know what a statement is,

Michelangelo?

OK, a statement is something

full of meaning in a meaningless world.

Ah, the life of the city,

so full of excitement but so empty.

In fact, life is empty

and my role is to fill it with truth.

That is the role of the poet.

And, by the way, I take risks, you know?

I never take the easy way.

No, no, no, no. (Tuts)

I like to be... dangerous.

That's why every collection is an event.

That's why I am an event.

Testing one, two, three.

Yes, it is true, also,

that my work inspires envy,

and it hurts me.

Yes, it hurts me

when a certain writer...

No, no, I am not going to say,

no, I am not going to say.

...when a certain writer criticises

my designs in a magazine,

because I am sensitive, Michelangelo,

very sensitive.

An artist must be sensitive.

If you are not sensitive here,

you cannot create.

But also you have to be ruthless,

because this is the only way

to say the truth!

My job? Er...

Actually, usually...

Usually I am delivering pizzas.

It's a good job.

It's a very good job, actually.

It's... not an official job as such.

But this Merlin, sometimes he's wanting

pizza in the middle of the night,

when he's working,

so... I come on my bike.

It's a good model. Import model,

nice handling, good pick-up.

I ride very fast to keep the pizza hot.

Then last night,

all of a sudden, he asks me,

do I like to be in the show with my bike,

with a beautiful model, a girl,

riding with me on the back?

So what can I say? I say yes.

And why do I say yes? Because...

Because, actually, I am looking

to break into the show business.

No questions?

Are you shy

because I am celebrity? Yes?

Then, let me think.

Maybe you want to know

the secret of my success.

Am I right?

I love myself, Michelangelo.

If you do not love yourself,

you cannot be beautiful.

So I practise every morning.

I look in the mirror and say, "Minx,

you are the one and I adore you."

It's not easy.

Sometimes I resist.

Sometimes I say,

"Minx, there is room for improvement."

You see, even me, I am not perfect.

With self-esteem

you can always go higher.

Only joking!

Actually, I do not have

narcissistic personality disorder.

What do I do?

Well, for example, I get to coordinate

the celebrity guest list,

A list, B list and the nobodies.

Er... a nobody is somebody

nobody has ever heard of.

You know, Miss Roth,

you're gonna meet her later,

she takes care of everything backstage.

She's been doing that forever,

but she doesn't really know how to speak

to the movie people, you know?

She's a little bit older.

So it's up to me to decide

who sits next to who.

You have to know who's important.

Some people get very upset if I don't

seat them in the front row, oh!

But it's all worth it when there's the big

"standing O". You know, the buzz.

Ohhhh. It's ovation.

But 'O' is for Otto, that's my motto!

What a nice smile!

Well, this is a family business,

Michelangelo.

My father named it after me

when I was born. Edie's.

Er, but then everything changed,

including the name,

when we were bought out

by Mr Diamonds.

The garment trade,

it was called in my father's time.

Now it's called the fashion industry.

It's the same thing.

Although, actually, in my view,

trade is a better word,

because there have always been markets

and women have always needed clothes.

Well, maybe we want

a little more than we need,

but is that such a bad thing?

Let's see. What else could I tell you

that would help you?

Er...

In the old days,

we knew every bead and button sewer,

every cutter and presser, every janitor

in every warehouse, every delivery boy...

...all by name, hmm?

Of course, that's all changed now.

Now, the line of work I'm in

is marketing.

I am the intermediary.

Now, do you know what

an intermediary is, Michelangelo?

Between the product and the consumer.

I find out what people want

and I give it to them.

Well, not me, personally,

but the companies I advise,

such as this particular sector

of the fashion business.

Now, fashion, Michelangelo,

is all about image.

The image becomes a brand,

and the brand creates

an awareness of a product,

in this instance a fragrance.

Well, it's a small product

but a big idea.

M, M, M. Now listen to this.

M is for mystery.

And I really shouldn't have

told you that,

because we're keeping the concept

under wraps

until we launch the fragrance tomorrow.

But, you know, since this is educational...

It's, you know...

I guess, technically speaking,

I'm an intern, at the moment,

but I've been taking initiatives

at a high level.

Such as...

Well, for example,

I've been brainstorming in some depth

about names for the fragrance.

At first, I thought of Perfume...

...or Scent.

Straightforward, you know?

Anyway, when this M idea came up, I...

Well, to be honest,

it was my idea, actually.

Well, right away I thought of tag lines,

such as "the mystery thing",

or "M is for mother",

you know, for the mother's market.

A lot of people are buying perfume

for mothers.

mujer.

That's Spanish, right, Michelangelo?

There's a great big niche right there.

God, the Latin American sector.

Or M is for motherf***er...

...which is for the African-American...

...community.

I like to do invisible or very visible.

Same thing.

It's about quality.

I give quality.

Er... no matter if they see or not see.

Come.

Come, come.

Like me.

I am not visible.

In this city, I no exist.

I come, I go, when they want.

Er...

It's better for me

and it's very better for them,

because they no have to pay

insurance, vacations, you know.

Used to be all on 8th Avenue,

and then it was Asian families

in Brooklyn.

And now it's China.

Everything's made in China.

You don't believe me,

look inside your shoe.

They say the time will come

when nothing is made here, not a thing.

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