Saint Laurent Page #2

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already verging on the popular.

I, Samantha...

...I go on with a huge chorus of women

who all work in fashion, of course.

All dressed as endives in tribute

to our friend Endive Warhol.

Opposite her, opposite Samantha,

there's a man.

And what a man he is!

Johnny.

Of course!

He stood up as I approached

Once up, he was smaller

I told myself

It's in the bag!

That cutie there is for my bed!

He only came up to my shoulder...

Look how beautiful she is.

Champagne makes you say sweet words.

Not at all. You don't realize.

One wouldn't see that in Paris.

You don't see how ugly the street is.

Hideously ugly.

The end of civilization, the Collapse,

the decline, that's what we're seeing.

You complain,

but you dress the world.

I don't complain.

If we must go on,

let's do something important,

rather than stupidly sell

just anything anywhere.

It's as if I were modeling nude,

so we'Il see what happens.

If the dresses don't sell, we'll sell the firm.

You all heard.

Yves is ready to drown our child.

Let him suffocate.

Let his body float like a jellyfish.

Yves, you're worse than Callas.

It's true.

The French are so melodramatic.

I'Il make cocktails.

Champagne for me.

If you go to the sea

and follow the coast to the rising sun,

you reach Oran.

That's where I grew up.

There are no palms in Oran. No trees.

Nothing but heat and light.

The houses are much lower.

But the smell is the same.

- Hmm.

- The smell and the colors too.

That was the first thing

that struck me in Marrakech.

Everything came back to me.

Drawing here is amazing.

All those feelings coming back...

In Oran, I'd spend my time

trying to find Y-shaped pieces of wood.

I thought they'd bring me luck.

I was bored more than anything.

Even so, Mother and I were always

being silly, playing tricks all day.

She'd throw huge parties.

The ladies would arrive in fur coats...

Astrakhan, fox...

And their dresses, so 1940s...

som'-

Kikou!

Loulou has left a present for you.

What is it?

A surprise.

Hurry.

What is it?

I'm not allowed to say.

It's in the closet.

Where?

There. At the back.

Oh, no!

Pierre! Let me out!

No.

I have work to do, Pierre!

Let me out.

No. You're being punished.

Open up!

Stay there until tomorrow.

This isn't funny.

Will you let me out?

It's unlocked.

DearAndy,

How I wish I could have made you happy

and made the Andy Warhol dress.

I want it to be modern

and I think I succeeded.

I did what I had to do.

But now that's no longer important to me.

I just want to make the Saint Laurent dress.

Affectionately,

Yves.

Number 1.

Number 2.

Number 4.

Number 5.

Number 33.

Number 34.

Number 35.

Number 36.

Number 37.

Number 38.

I quit!

Manage on your own! I quit!

Do you need to drink so much?

It helps me think.

By the way,

I had a call from Ganz in Bremen.

He's found a silver and gilt bestiary

from the 17th century.

Magnificent.

With a swan, a greyhound,

a horse, a unicorn and a stag.

Each one about 30 centimeters tall.

Buy them, they must be beautiful.

I already did. I just wanted to tell you.

Wonderful.

What are you doing exactly?

You want a scandal, is that it?

Yes.

I don't want anyone thinking

I attempted suicide.

I'm ready.

Monsieur Berg,

on "The Forties" collection...

You mean the "Liberation" collection.

Excuse me, on the Liberation collection.

The risk was huge and revenues

fell from eight million to five.

Revenue fell by 3 million,

to the lowest level since '63,

just before launching "Y".

The risk was huge, but it paid off.

You talk about haute couture revenue.

But the ready-to-wear, "on the street,"

as Mr. Saint Laurent calls it,

really paid off.

This year the Rive Gauche boutique

registered sales of 15 million.

In 50 square meters.

It's unheard of.

I see.

Congratulations.

Thank you, David.

But I'm just doing what I've always done.

Focusing on location.

I'm told it's too costly

but every time it's a success.

The Cipriani in Venice,

Rue Paradis in Nice,

Rue du Rhne in Geneva,

Fifth Avenue by the park in New York...

Like Caracas, Zurich,

and others.

I'm doing what I've always done,

while seeking to innovate.

Richard, remember what I told you?

At the Ritz bar exactly five years ago.

I told you exactly this...

"Yves will soon be the only one to shine.

"As shareholders,

"we must be as Visionary

and ambitious as he is. "

We could have done nothing.

Just savored the success

of the Mondrian show.

Customer orders went

from 1.3 million to 2.6 million.

On the buyer side,

from 800,000 to 1.4 million.

Press went wild for Yves all over the world.

We could have just maintained that level,

but no.

We ventured into ready-to-wear.

To take this risk and it was a risk.

When I approached Didier Grumbach

about production,

he said no.

And let me tell you,

now he doesn't regret it.

And what made him change his mind?

We told the press he'd be

in charge of fabrication.

Once it was in the papers,

he had to come on board with us.

Sometimes it's do or die.

David, you're buying my company.

I'm retired now.

I'm not here this morning

for financial reasons.

I'm here for the brand.

I'm here for Yves.

I held 80% of YSL for nine years.

Nine years of developing licenses,

launching our first perfume, "Y",

launching ready-to-wear

with the Rive Gauche store,

developing American-style franchises,

expanding our stores...

Nine years of setting trends

and doing things never done before

in fashion.

Now, either we stay where we are

or in six months we're 10 years behind,

or we move on to something else.

Meaning what exactly?

Is Yves still making the same dress?

Does he redesign Mondrian?

No. But it is his job to be creative.

It's ourjob too.

You should learn English,

Mr. Berg.

I have a lotto learn

but I do know

how to count in English you know.

This year, overall turnover is up by 7%,

with the luxury division at 12%.

That's not what I see.

Your figures don't include Richards shares.

They're incomplete.

Here's what's missing.

In getting my 80% of YSL,

you get the 50% share

that YSL has in Rive Gauche.

By adding the 40% in profits,

you get the 7% growth.

And Grumbach holds

the other 50% of Rive Gauche?

But in acquiring your group, Richard,

we wish

to follow modern business logic.

I think presenting just one collection

combining haute couture and ready-to-wear

is the safest option.

I'm strongly opposed to it.

Do you realize the impact

haute couture has abroad?

In Japan? In the USA?

We can't rule that out.

While the others carry on selling dresses,

we can sell Yves Saint Laurent.

It's a huge opportunity.

You're already doing that.

Sunglasses, cigarettes, ties...

- You sell his name.

Not his name.

We sell him, Yves Saint Laurent.

Why do you think the Forties

collection sold?

He's more famous than his clothes.

Look at this photo.

Okay, perhaps. But there's a dozen young

designers on the rise

who are making fashion affordable

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