Steve Jobs: One Last Thing Page #4

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the iPad almost 30 years ago.

Jobs and sheff quickly

became close friends.

Through the late sixties

and seventies

in very similar ways, gong through

some of the counter culture,

you know being, influenced by

some of the eastern mysticism,

buddhism, the LSD culture,

Timothy leary.

Turn on, tune in, rock out.

He was always so excited

about everything,

and we went to movies together,

and we went

to the opera together,

and he could talk

about everything,

and he was this incredibly

giving, loyal friend.

When I was having a hard time,

we'd be on the phone,

he'd drive up

from silicon valley,

take me out to dinner,

hang out,

and take walks with me,

and, um, that's pretty rare.

In 1984, they visited

the home of Yoko Ono

for the ninth birthday party

of Sean,

her son with John Lennon.

Jobs took along a birthday

gift that fascinated

not only Sean but the whole

star-studded guest list.

Steve opened it up,

pulled out what was

one of those first Macintoshes

off the assembly line,

set it up on the floor.

Sean was down on the floor

with him, Steve turned it on,

put macpaint in there.

It took him about two seconds to

show Sean how to deal with it,

and Sean pretty soon

was drawing pictures.

Later Steve told me it was one

of the first times

he'd watched a child

with a Mac.

Eventually I sort of became aware

that there were some people who'd

come in to the room,

and I looked over my shoulder,

and there was Andy warhol.

So there was this great moment

that I'll never forget.

Andy warhol gets down

on his hands and knees

with Sean on one side

and Steve on the other side.

I member that warhol

would pick up the mouse,

and instead of gliding it

along the floor,

the tiled floor

in Sean's bedroom,

he would sort of pick it up

and was trying to figure out

how to make it work,

and Steve very patiently

would sort of lower

his hand down and say,

"no. You kind of push it along."

So Andy sort of

fooled around with it,

and he was

completely mesmerized.

I mean, when he zoned in

on something,

the rest

of the world disappeared,

and that was what it was like

watching warhol

in front of a macintosh

for the first time.

And then he got this big smile

on his face, and he looked up.

He said, "I drew a circle."

And it was great.

Life had been good

for Steve Jobs.

He was worth a million dollars

when he was 21.

He was worth $10 million

when he was 22.

He was worth $100 million

when he was 23 years old.

So he knew nothing but success,

and when you're 23 years old,

you're worth $100 million,

you are pretty damn

full of yourself,

and that's what Steve became,

and so he had huge ambition.

But in 1985

at the age of 30,

his charmed run of luck was

about to come to an abrupt halt.

Seeking someone to help run his

rapidly expanding business,

he hired in Pepsi executive

John Sculley.

President John Sculley

admits Apple will be

just another personal computer

company unless macintosh

becomes an industry milestone

in the n nt 100 days.

There was kind of

a love affair at the beginning.

I mean, Steve

really trusted him

and really saw

a kindred spirit,

someone who would help him

build Apple.

His love was Apple.

He envisioned being

with Apple for his life.

He said, "but that doesn't

mean there won't be periods

"when I will leave

and I will do other things

and my life will

weave in and out of Apple."

Once again,

Jobs' foresight was spot on.

Two years after Sculley

arrived at Apple,

the love affair turned sour

as company profits faltered.

Steve was never

fired from Apple,

but he was ostracized

and demoted

and put in an office

in an empty building,

and after that he...

He resigned in 1985

and then immediately sold his

more than 6 million shares...

He was the largest single

shareholder of Apple at the time,

and sold his stock

at a bad price

and didn't get as much money

as he should have

or could have had he done it

smartly, but he was angry.

He felt so betrayed,

so angry, so disillusioned

that Sculley was, in his mind,

at least part of

if not the ringleader in what

he viewed as a coup

to remove him,

and Steve was pissed off,

and he was really pissed off

about Sculley

because he brought Sculley

in and trusted him

and then felt betrayed by him.

So he sold his stock

and he went off,

took his tens of millions

of dollars

but not hundreds

of millions of dollars

and started a new life.

But there were still

people willing to back him

with hard cash.

One of them was self-made

texan billionaire

and former presidential

candidate Ross Perot.

He saw how wounded Jobs

had been by Apple.

I think at first it was

a tremendous disappointment,

which I can

certainly understand.

Secondly, he picked himself up,

dusted himself off,

and started all over again

with very little hesitation,

and I really admired that.

You know, otherwise you could

sit around in a dark room

and sulk about it,

but that's not Steve.

Steve started

a company called NeX to do a computer that was

gonna be what he thought

Apple should have been.

Uh, to aim it at the education

market because they...

Apple had had conspicuous

success in education.

There were some people

he could steal from Apple

to market to that segment,

and he thought

starting small made sense.

But even starting

small needs big money.

I invested $20 millions in NeXT.

He contacted me, asked me

to be a principal investor

and to serve

on the board with him,

and I agreed to do it just

because of my support for him,

and there was no question

in my mind that if he...

If he wanted to do it,

it would get done.

He's great with attracting

and motivating

the best of the best people.

He's great at encouraging

men to be creative

and come up with new ideas

and not just be little robots,

which many big companies just

want you to be a little robot

and do what you're told to do,

and the last thing they want to

hear from you is a creative idea.

Steve loved those

creative ideas,

and that was a magic part

of the success of NeXT.

A new Steve Jobs was

rising out of the ashes

of the boardroom battle

at Apple,

and this time he was ruthless.

He invested $5 million capital

in a corporation called Pixar,

and he took 70% of the company,

and the employees took 30%.

Steve kept investing because

we would run out of money

and he did not want to be

embarrassed by failure

after having been

booted out of Apple,

so he would put more money in

and take more equity away

from the employees.

So over the course

of about 4 or 5 years,

he owned it all.

Alvy quickly

felt he was losing control

to the new master.

I would look at my employees

looking at Steve,

and I realized they're in love.

They're just looking up

at him with big Doe eyes

just soaking in

everything he's saying

as if it was true,

and it wasn't.

So you can see that

it was very disruptive.

Our management style was

to be two hours away from him,

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