Steve Jobs: One Last Thing Page #6

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and changed the game more often,

it was Steve...

It was Steve Jobs.

I'd give a lot to have

Steve Jobs' taste.

He has natural...

It's not a joke

at all.

I think in terms

of intuitive taste

both for people

and products,

the way he does things

is just different,

and I think

it's magical.

Despite their rivalry,

in this joint appearance

after Jobs had been

diagnosed with cancer,

they displayed

a healthy respect

and even affection

for one another.

I think of most things

in life as either

a Bob Dylan

or Beatles song,

but there's that one line

in that one Beatles song,

"you and I have memories

longer than the road

that stretches out ahead,"

and that's clearly

true here.

That's sweet

I think we should

end it there.

It was one of the highlights

of my journalistic career

to be there.

Thank you very much

Thank you

so much.

In fact,

we were quite taken aback

by the standing ovation

and seeing some of the people

from where we were sitting

onstage actually shedding tears.

It sounds strange, but it was

actually an emotional thing.

So I can move this with just

a touch anywhere I want.

Steve Jobs, now at the peak

of his creative genius,

was leading Apple to the peak

of its creative success.

The key to the success

of the company

was in moving

beyond the computer,

was in seeing how

the microprocessor

was getting so cheap

that it could be applied

to other consumer

electronic devices.

Innovative

new products poured

in a seemingly endless stream

from Apple's

development laboratories,

pouring a stream of cash

into Apple's coffers.

250 million or a billion or

however many iPods are out there

are what built

the Apple of today, not the Mac.

Approaching

the age of 50,

barely a quarter

of a century after making

his first million greenbacks,

Jobs was worth $2.3 billion.

Now he picked up the pace

of Apple's evolution.

Computers?

They were yesterday's news.

He was conquering

the world of music.

Great new products.

Jobs was hurting

his competitors.

iTunes pretty well killed off

the music store,

and virgin mega-stores,

you know, have slowly

been disappearing

around the world.

Half a million songs

are downloaded

on iTunes every day,

in many cases

changing artists' lives.

Hip-hop group

the black eyed peas were asked

to star

in an iTunes commercial.

They later became the most

downloaded band on iTunes,

but at the time,

they didn't understand

this new cultural phenomenon.

They said, "hey. They want to

use a black eyed peas song

for an iTunes commercial,"

and I said what's iTunes?"

And they said,

"they're not paying much,

but they're going to

give you guys iPods."

"What's an iPod?"

This is the new iPod Nano.

But Jobs' influence

on the music industry

went far beyond

simple star making.

Way before iTunes,

Steve Jobs has been

a part of music because

every major studio

has a Mac computer in it.

I mean, the Mac computer is

an artist's computer.

Musicians

are still important,

but people like Steve Jobs

are uber, uberimportant.

They bought CDs,

and they want to buy downloads.

People don't want

to rent their music

Life in Apple's orchard

had never been more fruitful.

Then Steve Jobs

learned he had cancer.

A standing ovation

for Apple ceo Steve Jobs

as he greeted the public

for the first time

in more than a year.

He carried on working,

but the years that followed

were a roller coaster

of hope and despair.

Most poignantly he

was asked

what the next few years

might hold.

The future is long.

Ha ha ha!

The last few years have reminded

me that life is fragile

um, you know...

Finally he

withdrew from public life.

Only his closest friends saw

how he was coping

with the threat

of an early death.

Steve Jobs loved

to take walks.

He did a lot of his thinking

and his talking

with his close friends

like Larry Ellison

and a number of other people

that he was friendly with

in silicon valley,

and he would go

on these long walks sometimes

around Palo Alto,

where he lived,

and sometimes in other places.

It just was his preferred

method of thinking

and daydreaming ideas

with people.

One day I was out

in silicon valley.

He found out about it,

and he conveyed to me

that he would like me

to come over to his house,

and this was just after

his liver transplant,

which as we all know is

a very serious kind of thing

that takes

a lot of recovery,

and he wanted me to come over

and just talk

about industry gossip

in a way or events

that had gone on

since he'd been

kind of out of action.

He was very frail.

We talked about his health,

and he talked about how

he felt he was recovering,

and in the middle of this,

he said, "let's go for a walk,"

and I said, "really? Really?

You're sure you want

to go for a walk?"

We're about halfway

to the neighborhood park,

and he stops, you kn..

He wasn't gasping for air

or anything,

but he was not

well-looking man,

and I said, "Steve, why don't

we go back to the house?"

And he smiled or chuckled,

and he said,

"no. We're not going

back to the house.

"I just need a minute and then

we're gonna go on to the park

"because that's my goal.

"I set a goal every day,

and my goal now

is to get to this park."

I said, "you're sure?"

And he said, "yeah."

So we walked to the park,

and, you know, he was fine.

We talked by the way

the whole way.

We were dog

what he does on walks,

which is we were talking

about different things,

and we got to the park,

and we sat on a bench,

and we talked about...

In the park,

if I remember correctly,

we actually talked

more about life and health

and... you know,

I had had a heart attack

some years before,

and he was lecturing me

about that,

and I was sort of

lecturing him, as well,

about work/life balance

and all these things,

and then we got up

and walked back

and talked some more.

And the last thing

he said to me was

"you know, Walt,

you and I have been

"through lots of adventures

over the last 15 years,

and we're going to have some

more adventures to come."

We never did.

On October 5, 2011,

Steve Jobs died.

The next day, his closest

friend and colleague

Steve Wozniak paid

his own tribute.

I'm going to miss

the chance to go to him

and just sit down and share

just person to person.

How much fun we had... ohh...

How much fun we had

in those days

doing things together.

You lose it,

you can't ever go back

and just have those

conversations

that make us both smile.

As the world mourned,

the most fitting tribute

came from one

of Steve Jobs' young fans.

19-year-old Hong Kong-based

design student

Jonathan Mak Long

created an image

on his Mac that went viral

around the world.

There was no real

research behind it.

I just messed around

on my computer,

and it just happened.

It made sense to incorporate

his silhouette,

his profile into the logo.

It's gotten around

200,000 responses on my blog.

Some people have said to me

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