Steve Jobs: The Man in the Machine

1

After hours of getting

this thing right...

God, look at that.

Look, I'm on television.

- Hey! Isn't that amazing?

- Yeah, it is.

- You're on TV in New York, too.

- What's that?

- You're on TV in New York, too.

- No, no.

- Yes, you are.

- Am I really? Are you serious?

- Yeah, they got you in New York.

- God.

I'm gonna let you

put it in your own ear.

- Really?

- It's a talk back.

- They're going to talk to you.

- This is not the real thing, right?

You just want a picture of me now?

- They're going to sit you here first.

- God.

You need to tell me

where the restroom is, too,

cos I'm deathly ill, actually,

and ready to throw up

at any moment, so...

- It's right across the hall.

- Great. I'm not joking.

We're ready to go, gentlemen.

New York's waiting for a shot of him.

If you see in my eyes,

I've been crying just a little bit.

And it seems really ridiculous

because I've never met the man.

I know life is ephemeral,

but I just, you know,

I expected him to be around

a little longer.

Pretty sure everybody did,

but, you know...

The thing I'm using right now,

an iMac, he made.

He made the iMac.

He made the Macbook.

He made the Macbook Pro.

He made the Macbook Air.

He made the iPhone.

He made the iPod.

Yeah, he's made the iPod Touch.

He's made everything.

Hey, Mr Tambourine Man

Play a song for me

I'm not sleepy

And there's no place I'm going to

Hey, Mr Tambourine Man

Play a song for me

In the jingle jangle morning

I'll come following you

It's not often that the whole

planet seems to feel a loss together,

but after the death of Steve Jobs,

co-founder of Apple

and singular dreamer,

all day, we watched

as there was a kind of global wake.

On Facebook, millions changing

their profiles to the Apple logo.

A kind of black armband,

a gesture of gratitude.

We've been monitoring

the hashtag "thankyousteve."

My favorite tweet last night

was four simple letters

simply saying, "iSad."

Hi.

When Steve Jobs died,

I was mystified.

What accounted for the grief of

millions of people who didn't know him?

I'd seen it with John Lennon

and Martin Luther king,

but Steve Jobs wasn't a singer

or a civil-rights leader.

Many commentators were surprised

by the intensity and the power

of this wave of emotion.

What was it?

And I think it was truly love.

Jobs has proven to be the one

and only person in the world

who can create

technology products that people love.

Wall-E.

I love "Wall-E,"

a film Jobs's Pixar produced,

and I love my iPhone,

but the grief for Jobs seemed to go

beyond the products he left behind.

We mourned the man himself,

but why?

Behind the scenes, Jobs could be

ruthless, deceitful and cruel.

Yet he won our hearts by convincing us

that Apple represented a higher ideal.

It was not like other companies.

It was different.

Good morning and welcome to Apple's

1984 annual shareholders' meeting.

I'd like to open the meeting

with part of an old poem,

about a 20-year-old poem, by Dylan.

That's Bob Dylan.

"Come writers and critics

who prophesize with your pens

and keep your eyes wide,

the chance won't come again."

"And don't speak too soon

for the wheel's still in spin

and there's no telling

who that it's naming."

"For the loser now will be later to win,

for the times, they are a-changing."

Jobs loved Dylan

maybe because he wasnt just one thing.

He was a storyteller who could

be whatever we wanted him to be.

I don't even what know what

All Along The Watchtower means.

I think it is one of

the most beautiful, haunting,

brilliant pieces of poetry ever.

And to me, it's like Steve.

"There must be some way

out of here, said the..."

What is it?

Said the Joker to the Thief.

He's both.

"There must be

Some way out of here"

Said the joker to the thief

There's too much confusion

I can't get no relief

Businessmen, they drink my wine

Plowmen dig my earth

None of them along the line

Know what any of it is worth

There's something going on

here in life

beyond just a job and a family

and career.

There's another side of the coin.

It's the same thing

that causes people to want to be poets

instead of bankers.

And I think that that same spirit

can be put into products.

And those products can be manufactured

and given to people,

and they can sense that spirit.

A computer is a straightforward,

everyday machine.

A simple way of studying

the principle of how it works

is that a computer is quite dead.

It can do nothing without

someone to give instructions.

When I was growing up,

computers weren't something to love.

They were something to fear.

They were huge, impersonal,

made by faceless corporations.

But for Jobs, it was different.

I saw my first computer

when I was 12 at NASA.

We had a local NASA center

nearby. It was a terminal,

which was connected

to a big computer somewhere.

This is one of the consoles

they might be using in the future.

It looks very much like

just a regular typewriter.

Too often the equipment of the past

has sort of been designed

for other machines.

They're really not for people.

I saw my second computer a few

years later, the Hewlett-Packard 9100.

The 9100 computing calculator.

It was very large. Had a very small

cathode ray tube on it for display.

And I got a chance to play with

one of those maybe in 1968.

I started going up

to Hewlett-Packard's Palo Alto

research lab every Tuesday night,

and I spent every spare moment I had

trying to write programs for it.

I was so fascinated by this.

We have a pointing device

called a mouse.

I don't know why we call it a mouse.

By 1968, Stanford's

Doug Engelbart, inventor of the mouse,

was asking new questions

about the essential nature of our

changing relationship with computers.

If in your office,

you as an intellectual worker

were supplied with a computer display

backed up by a computer

that was alive for you all day

and was instantly responsible,

responsive,

instantly responsive

to every action you had,

how much value

could you derive from that?

We needed a guide to help us

navigate this new relationship.

My whole adult life has been spent

building personal computers.

So, the history of my vocation

and my avocations

and, you know,

my growing up are all the same,

and it's very hard

to separate one from the other.

I come from a place called

Silicon Valley, California,

and you'll find there are

a lot of electronics kits around.

My electronics teacher realized

that I had a lot of computer ability

that went beyond anything he could

possibly teach me in school.

He knew that as long as I was in class,

I was just going to sit around,

playing pranks on the other students

like wrapping little hair wires

around certain circuits

so when they plugged in their radio,

it would blow up.

As hard as I think about it,

I don't think I ever had one friend

who was not one of the tech kids.

I met Woz when I was maybe

12 years old, 13 years old.

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