The Coca-Cola Kid Page #3

Synopsis: An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
Genre: Comedy, Drama
Director(s): Dusan Makavejev
Production: Cinecom Pictures
  8 nominations.
 
IMDB:
6.0
Rotten Tomatoes:
44%
R
Year:
1985
98 min
536 Views


l didn't mention any names, sir.

Please.

Something to eat, sir?

Are there any other motels or

hotels in this friendly town?

Afraid not, sir.

That's nice.

Best in the west, sir.

lt ain't that goddamn good.

Let that be a lesson to you.

You can't come in here.

lt's the inner sanctum.

Morning.

Morning.

The last thing l ever expected

to see up here was a camel.

l was riding a wombat

up till this morning.

Broke a leg

and had to shoot him.

Push down.

What?

Hold it there.

l'll get to you over tea.

Settle.

What are you doing?

Tea for two.

Far away from home?

l can't understand people

who can't stay home.

Looking for trouble,

taking risks they don't need.

Look, l appreciate your tea,

but...

you can keep your advice, OK?

You shouldn't listen

to an old fart like me.

You're an American.

You should know better.

You bet.

lt's good tea.

What's your point, mister?

Well, you see, around here,

l'm like the Lone Ranger.

Special constable.

l got to move you on.

And what if l don't want

to move?

This is getting very serious.

Hey, McDowell.

That's me.

Here's your boy.

What can l do for you, sir?

Nothing, l'm afraid.

Yankee bastard.

l like a tenacious man.

Come.

l'll show you the plant.

and nine varieties...

and l crush my own fruit.

Well, not many operators

still crush their own fruit...

that's for goddamn sure.

l am the last.

Started in 1924

at eighteen years of age.

You will note this was

before refrigeration.

Yes, sir.

Have you ever tried

selling soft drinks...

when there is

no refrigeration?

No, sir.

We started with crushed ice.

l brought crushed ice

to this country.

Nothing man has invented

will ever be better than ice.

lce is silent.

lce does not destroy,

it preserves.

For your face, kid.

Thank you, sir.

lt is related to life,

not death.

Your compatriot--

the late Mr. Walt Disney--

is preserved on ice.

Let's hope it does him

some good, Mr. McDowell.

Oh, T. George.

Call me T. George.

Thanks.

What the hell

is this doing here?

That is the woman of my life.

Say what?

Thelma.

The girl from

Hobcoppin, Mississippi.

She was all over the town...

during the famous

Rotary convention...

l attended in St. Louis.

So you stole her

from Coca-Cola?

Once l had seen

this beautiful woman...

l couldn't rest until

l had found and, of course...

married her

and brought her back here.

She never understood...ice.

She bore me a child...

and soon afterwards

killed herself...

and l've never forgiven her.

This is an original

Eckersley carbonator.

l can't believe it.

And still in perfect

working condition.

Mr. McDowell--

T. George--

l must confess, you run

an impressive operation...

but l don't imagine your

profit margin's overwhelming.

We're in the black.

Yeah, but you must be

barely surviving.

Sir, the quality of my drink

is still the same...

as sixty years and twenty-seven

international awards ago.

T. George...

l'm interested in helping you

move into modern times.

What do you say?

l'm sure your help

must be needed in some places.

And you should

find those places...

and help them as much

as they'll let you.

Mr. McDowell, there's something

l'd like to impress on you.

l am the one who decides

who needs my help.

Well, l'm afraid

my time is over.

That would be your choice, sir.

Your car is waiting.

Good-bye.

Which one do you think

he'd like?

Who?

The Coca-Cola Kid.

l want you to take some cookies

to him at work.

He doesn't like sweets.

He's not a sweets person.

Don't you like him, Mommy?

He likes you.

No, he doesn't.

He doesn't like me at all.

Here, pop back a sec.

l think he likes you a lot.

You can tell by the way

he looks at you.

What did l tell you?

You work on the weekends?

-Nights, too.

-You OK?

Certainly.

Mr. Becker, l'd like

to work with you.

Look, l'm from

the United States.

OK? l am American.

l know. ClA.

You know, Frank, he's got

a real class operation.

lt's like stepping back

into the goddamn 1920s.

Did you get your tires slashed?

But l could well have come home

with a few holes in me.

Check this out.

l didn't have the courage

to tell you.

Thought you should

find out for yourself.

Thank you, Frank.

Becker, you're a miracle-maker.

You flushed him out.

Your pants are showing.

Mr. McDowell has invited

himself up to see us.

lt's my turn

to go to the post office.

-You always do.

-l do not!

Terri!

What's all the racket?

What the hell are you doing?

Hiding from my past.

Be professional.

Will it work, Mr. McDowell?

We can but try.

Ready, girls? Come.

That's my girl.

l think Mr. McDowell

has a proposition for us.

Why don't we go

into business together?

l beg your pardon?

You market your drinks

in my territory...

and you market my drinks

internationally.

ls that so?

What do you think, Becker?

Fascinating.

We could avoid a trade war.

l'll put my proposition

to you...

as one marketing man to another.

May l?

-Thank you.

-Feel free.

l propose to call the line...

McCoke.

Old McDee and Coca-Cola

Found a new brand,

brand-new cola

Every bloke

should drink McCoke

Every bloke

should drink McCoke

Did you ever try that taste

You know right away

it's great

Every bloke

should drink McCoke

Every bloke

should drink McCoke

What about

our mountain well

Here our drinks

sure taste swell

Every bloke

should drink McCoke

Every bloke

should drink McCoke

Aren't they lovely?

Very nice.

-Red currant, madam?

-One for you.

Go ahead, try it.

lt's a stronger combination

than Coke...

but then, l like a drink

that hits the palate strongly.

Yep, 15,000 bottles a week

in nine varieties--

cola, black currant,

passion fruit, cream...

lemon-lime, orange,

ginger ale, grape...

and, of course...tutti-frutti.

Thanks, love.

l'll have that green.

ls there an office in here

with a window facing north?

Look at that.

The pilot

is an old friend of mine--

George Scribner.

l owe part of my success

to the use of his skywriting...

especially at country shows.

Fascinating presentation.

Please, drink up.

l sense your resistance.

Well, l'm too old a salesman,

been on the road too long...

not to know

when l've met resistance.

l sense your amusement

at an old man's ideas.

Well, gentlemen,

may l ask you to sleep on it?

Well, l always say...

there are three sides

to every question--

your own side,

the other fellow's side...

and the right side.

Mr. McDowell, l'll be

down your way very soon.

Thank you for coming.

Come, girls.

Congratulations, Becker.

You got him.

Jesus, Frank,

the man has his pride.

Christ, Becker,

don't be so damn serious.

l just don't think

it calls for...

a goddamn comedy routine,

that's all.

He's still up there.

He's still writing it up there.

l should get back to work.

Silly old bugger--

spoiling our view.

McCoke!

Look. l'm so sorry, l...

l have something

l have to tell you.

l'm not interested!

But the thing is--

l am not interested, OK?

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Frank Moorhouse

Frank Moorhouse (born 21 December 1938) is an Australian writer. He has won major Australian national prizes for the short story, the novel, the essay, and for script writing. His work has been published in the United Kingdom, France and the United States and also translated into German, Spanish, Chinese, Japanese, Serbian, and Swedish. Moorhouse is perhaps best known for winning the 2001 Miles Franklin Literary Award for his novel, Dark Palace; which together with Grand Days and Cold Light, the "Edith Trilogy" is a fictional account of the League of Nations, which trace the strange, convoluted life of a young woman who enters the world of diplomacy in the 1920s through to her involvement in the newly formed International Atomic Energy Agency after World War II. more…

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Submitted on August 05, 2018

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