The Greatest Movie Ever Sold Page #11

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I'll do commercials for different companies,

good companies.

I did Oreo's cookies

with the Manning brothers

Peyton Manning and Eli Manning,

- Trump!

- And we're gonna be huge,

I feel if the commercial is done properly,

if you watch what you're doing,

it actually enhances your brand,

It doesn't hurt your brand,

There are some people, that,

as an example there are certain singers,

entertainers that would never, ever

do a commercial.

I could name names, but I don't want to

because I've tried to get certain songs

and I could offer them $10 million

to play a song once

and they would turn it down.

I mean, I think they're crazy,

but they'd tum it down.

But there are people like that,

that would never partake in a commercial.

I don't think they're helped or hurl,

but I think they should take

the money and run.

- You lake care of yourself,

- I really appreciate it,

Thanks,

But some musicians have done just that.

You see, brands have always known

that one of the fastest ways

to make their products seem cool

was to pair them with the hottest artists.

And today more and more musicians

are Ending out just how important it can be

to get their music supported by brands.

What you have now is artists partner up

with different brands

to kind of, get that extra push,

and you do anything from liquor sponsors

to cell phone companies to car companies

all the way around,

to, kind of, round out the promotion

of your project.

The artists are competing for impressions.

If they can do commercials,

if they can endorse a product,

anything that they can do

to get more impressions, the better,

After the Bacardi ad came out,

I don't know how quickly it happened,

you could physically see one step away

from having a fine chart of like,

"This is how many more people

are starting to listen to your music. "

Licensing to the commercials and stuff

now I know, just is a good way

for a lot of people to hear you.

And I just want everyone

to hear our music, that's all I want.

What would you never put your music in?

If somebody said, "We've got a commercial,

we're selling blank. "

Our sniff test for whether or not

it's all right to put a song in a commercial

is whether or not that commercial

is likely to make you

feel worse about yourself,

Is it honoring the music?

And I gotta say,

we have not always done this,

There were ti mes,

especially early in our career

where we just needed the cash

and our songs were in some

pretty gross Commercials.

They had the "Got milk?" ads,

and we never did a "Got milk" ad

because Dre doesn't drink milk,

you know what I'm saying?

It was as simple as that,

It was a big check and everything

you know, but Dre didn't drink milk,

so we never did it.

I was going through all kinds of ideas

with the manager and were like,

"Weill, maybe it can be soy milk,"

You know, I mean, they were like

"No, it's gotta be milk. " So we didn't do it

because that maintains our artistic

integrity of what we stand for.

Are you trying to establish OK Go

as a brand?

Every band ever has had an identity.

Every person has an identity

and, it's cool to have your own identity,

but when you call it a brand,

it's suddenly cheesy.

Would you guys be willing to do a song,

create an original identity anthem

for the movie?

- I'd love to. That sounds amazing,

- Yeah, awesome.

Does that... Wait, hold on.

If we make the theme for

The Greatest Movie Ever Sold

does that mean that we're the greatest

rock band ever to write a theme song?

Absolutely,

I started this PR firm back in 1983

and something occurred to me:

That we were living in wacky times,

- Right.

- And here is what was wacky about them.

In the world we live,

there's this umbilical cord

between fame and credibility,

So, visibility equals credibility,

In the world we live in, you cannot

be credible unless you're visible.

And so you see what we're doing here.

Yeah, I do.

What do we do?

- Well...

- What do I do to get the message out?

Sell, sell, sell!

- That's it?

- What the hell do you think you do, son?

Sell! You're in America!

The path to salvation is not

through being quiet.

- Okay.

- And being subtle,

Not in today's world. You gotta sell,

This is where you really start

to see cause and effect,

It's pretty amazing to

see behind the curtain,

tike we've gotten to on this film.

Now, what happens from this point oh,

that's the real question.

Now the movies gonna go out in the world.

And now's the point

where I start to wonder exactly

how affected PH be by everything.

This is it, This is the Stark,

This is the beginning of the whole thing,

As much as the beginning of the process

was the beginning of this,

with what our movie is about,

like, this is the beginning,

This is literally where it really starts.

You know our next guest from his

prize-winning documentary, Super Size Me.

His latest is called

The Greatest Movie Ever Sold.

It is brought to you by

Hyatt, POM Wonderful, JetBlue,

Mini Cooper, Mane 'n Tail Shampoo,

the island of Aruba

and Amy's Frozen Pizza.

It opens in theaters Friday,

Please say hello to Morgan Spurlockl

What's happening right now is in the movie?

Is actually in the Elm right now.

So we've actually in a way,

gone back in time.

We have. The space-time continuum

has shifted completely.

This is like the Inception of documentaries.

Man, these Old Navy clothes look so good!

So here's the trailers you've done,

We did Avatar:
Alice in Wonderland,

Toy Story 3

and this is you, right here,

that we're doing today.

And now The Greatest Movie.

So you have a key to their brain.

Here we go, three, two,"

And I'd like to welcome you

aboard JetBlue Airways,

the greatest airline you'll ever fly,

Now that we're in the air I'd like lo

tell you a little more about your flight.

The Greatest Movie Ever Sold!

You are a shameless whore

if ever I've met one, Morgan Spurlock,

- Yes, I am.

- Morgan Spurlock, everyone,

The Greatest Movie Ever Sold

opens Friday! We'll be right back,

Yep, everywhere you look these days

it seems like someone's

trying to sell you something.

Best I can do

is just show you that its out there.

Because at the end of the day

marketing works.

But maybe we all don? Have to buy in.

Maybe theres still a place

free from all the advertising

where we can actually think for ourselves.

So go outside!

Take a nice long walk, Find that place.

And when you do it, do it in a nice

comfortable pair of Merrells.

Let's throw some rocks.

Oh, boy. Look at this,

Oh, man! Payola!

Not only that,

but I'll never be able to forget it.

After a million steps,

"Morgan gave me this. "

Morgan Spurlock on the march!

Thank you very much, Morgan.

Really, it's very thoughtful of you,

It's hard to get shoes that tit.

oneddl. Com

- Yeah. Ron.

- Hey, man, how are you?

- Fm good. What's up?

- Fm good.

I just wanted to cat! You back, touch base

with you and hear what you were thinking.

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