The Greatest Movie Ever Sold Page #7

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on the trees

Did we miss the season? Isn't it in May?

- Oh, yeah.

- We missed it,

So, this spot is called "POM on My Mind,"

I come out of the gym, it's hot in the city,

I rub my eyes.

As I look back out, everything

in the world has this red tint to it.

AS I walk down the street,

I pass a donut shop,

where all the donuts are stacked

one on top of the other,

And I just look at that, it's a little weird,

and I walk past a fruit stand

where all the apples

are all stacked one on top of the other,

What is going on?

What alterior universe is this?

Suddenly, all the women that I seem

All Of their breasts are like this

double Stacked uni-boob

in the middle of their chest,

I open up the fridge,

there's what I want.

Then, it's POM Wonderful

Then all of a sudden I hear "Woof'

and I look down, and there's my dog,

looking up at me with two heads,

as he turns his heads,

and then that's the spot,

It doesn't talk about our product attributes

as much as the other one does.

Yeah, yeah. It plays to the icon of the bottle,

but right, doesn't talk about what's inside.

This spot starts off with me popping up

into the camera

and I tap onto the lens.

And it's like, literally it's a close-up

right on my face.

And the camera starts pulling out.

And I go, "I wanna tell you a secret.

"This is just between me and you, okay?

"But I drink POM Wonderful

"All right?"

Now, the camera keeps pulling back.

"Now, not only is it loaded with antioxidants,

"but it also improves blood flow

and increases prostate health.

"But, get this.

"50% of men with mild erectile dysfunction

experience stronger erections

"after drinking it for only four weeks. "

And the camera keeps pulling back,

keeps pulling back.

And I say, "Now who wouldn't want that. "

And there I am standing with

a giant erection.

POM Wonderful 100% Pomegranate Juice,

We'll be running that on TV.

- Yeah...

- I'm sure the FDA would love that one.

This is a great campaign,

This campaign on the web would

get you more attention

than you ever knew what to do with,

It could potentially turn off

some existing customers, no?

Maybe, I don't know.

I think you could be

a little more subtle about it.

From a commercial standpoint, do you

want us to come up with other concepts?

Wouldn't it be interesting if we

took the Minute Maid example?

Their juice has mainly apple juice,

Ours is 100% Pomegranate juice

and theirs is one-third of 1%.

- Wow.

- I wonder what you could do

with the content Lynda presented

in an advertising campaign.

Yes. We would be very happy if you could,

Okay. I'll go back to New York

and I'll get to work on a new spot,

- All right. Great!

- Okay, great. Thanks, guys,

Thanks for your time.

So,

just had every idea that

I went in to pitch get shot down in the room.

One, after the other, after the other.

And then had them basically

tell me what they want me to pitch

which is basically their own takedown piece

of every competitor they have,

See part of this...

Part of this movie is, which is awesome,

is getting to see the inner-workings

of all this stuff happening.

But the other part of it, is like...

At what pan...

At what part do I let myself

completely become a foil

to do everybody else's bidding, you know?

- Is there such a thing as truth in advertising?

- Yes.

Advertisements that say they're lying

are telling the truth,

What are some examples

of the most egregious offenders

of commercials or brands or products

that mislead you?

I have a lot in my memory,

but I lather them with amnesia

because they're so disgusting,

Remember how we

talked about eating better?

Well, it starts today.

What's deceptive about advertising

is the answer that it gives

to how we can be happy,

The answer that it gives is that somehow,

products are connected

to our sense of well-being

and to our sense of happiness.

And I think that is kind of, the ultimate lie.

'Cause what makes us happy

is not the products.

What makes us happy

is what the products are seen as a conduit to,

The whole spectacle is constantly

telling you that you're nothing.

You're nothing. You're inadequate.

You're a loser. You're ugly, You're stupid,

Unless you buy this thing,

Now, how long

does the feeling of contentment

you're supposed to get from that thing,

how long does that really last,

assuming it even happens at all?

It doesn't last. There is no such contentment

You can't really be happy

because of some purchase like that.

So advertising tells us a great deal,

Advertising tells us something very real

about where people are,

It's just that it's been disconnected

from how to achieve it.

The truth in advertising

is a big thing people keep talking about-

Is there truth in advertising?

Can we trust what the ads say?

Bigger thing is,

can you trust what regular people say?

Take that fish right there.

Thai fish is Nemo 2,

Nemo 1 died in a terrible drowning accident,

apparently, in his own bowl,

a few days ago,

So while my little boy was still asleep,

I came downstairs,

fished him out, flushed him down the toilet,

went to the pet store,

got another one as close to

the exact color as I could recollect

Nemo 2.

How long can I keep this going

until my son actually realizes

that it's not the same Nemo?

I don't know.

Truth in advertising.

Is there truth in advertising?

Yeah, I think there's some.

Truth to me, honesty, integrity, character,

Just be real about ii.

No robbery without a gun,

There's some honest advertising out there.

There is.

It does exist, and that's cool.

But I just don't like Stuff that lies,

There is definitely truth in advertising.

You just have to gloss it a little bit

to make people want to hear it.

When you read the labels,

the ingredients labels on food products

and if you have any knowledge

of what the stuff is that's in there,

it's shocking,

When you look at a juice bottle

that says 100%,

They think it's 100% real juice,

and it's not, it's only 10% juice

and they buy it and drink it and they think

they're drinking something healthy,

but its not. That's offensive to me

Check the label. Thats what

they tell us to do when we go shopping.

But how much of whats on the label

can we really believe?

Take this juice. Label has a glam picture

of a pomegranate on it,

blueberries front and center.

Must be filled with all that good stuff, right?

Well, guess again,

So how much pomegranate and blueberry

is in it?

Less than 1%.

That's why I drink POM Wonderful,

it's 100% pomegranate juice,

You'd have to drink 90 of these,

that's 80,000 calories

to get the same amount of pomegranate juice

that's in just one of these,

Check the label on that one,

POM Wonderful Get Real.

Hello sir. Good morning,

Welcome to Grand Hyatt Hotel, Sao Paulo,

Thank you very much,

As a diamond member,

you have automatically

an upgrade to our executive rooms.

After flying all night,

I'm ready for a little sleepy time.

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