The September Issue Page #2

It's sort of gloomy, Edward.

Where's the glamour?

It's Vogue, okay?

Please, let's--...

Lift it.

- Lift it.

I don't find her to be hidden.

I just don't find her

to be accessible...

...to people she doesn't need

to be accessible to.

This, I don't think we need.

We'll just wait

for whatever it is they're making.

And that's it.

This, I don't think we should do.

This, I don't think we should do.

This.

She's busy, you know.

And she's not warm and friendly.

She's doing her business.

These are all horrible.

- Yes.

I thought this was pretty weak.

- It is.

That stuff needs a lot of work.

Okay.

- All right?

We leave warm to me.

I'll have to be warm enough

for the two of us.

When we put out

the September issue of Vogue,

the first thing

the reporters usually ask us...

...is how much does it weigh

and how many pages?

One in ten American women,

almost thirteen million people,

will get that issue.

A few years ago when we put out

a record issue of September,

it was the largest monthly magazine

ever published.

Guys, we're looking

to break that record.

We have to break rules.

I want you to go into it

like it's Vogue the brand...

...and market it

like it's never been marketed...

...in its entire 114 years.

All right, so, September.

Sienna, I think

we're in excellent shape, right?

It's all feathers.

I think this is really cute.

I do, too.

- Do you?

Big Bird.

The team sees the collections...

...and then comes back

and has fashion meetings,

and in the meetings,

you dissect the collections...

...and decide

what trends to feature.

Andre, I hear you didn't like Calvin.

I thought it was clinical.

September is the January

in fashion, you know?

This is when I change.

This is when I say,

I'm gonna try to get back

on those high heels...

'cause that's the look.

Yeah, the jacket

is the new coat.

The look is sexy.

The look is granny.

You need to know.

This is heaven.

That's gorgeous.

That should be a fashion story.

But that's the problem, Grace.

It's an accessory story,

and that's what I need.

Well, it's a story crying to be done.

Grace, I hear you,

but it's just not what I need

in the September issue.

You have to

really find some stories there.

And you have to find stories that

haven't been played out anywhere else,

and they have to be

on a certain scale.

Having talked to Grace

a little bit about this,

I think she very much

wants to do texture.

What has that got to do

with texture?

Well, look.

No.

I think you should bring it anyway.

- It's breaking my heart.

Usually in the September issue,

there's one big disaster.

There's always one shoot

that's a big problem in the issue,

because it's a big issue

and there's a lot of things going on.

Let's put that one

to the side for now.

And that one, too.

Let me see what else there is.

Jonathan Saunders

is someone we wanted to--

We're trying to get him in.

It's cute,

but it's a different thing.

They're not color blocking.

You want to kill yourself? Why?

What's happened?

This got thrown out.

If it's with this.

This is what we did.

- It's fine.

It wasn't the look. She said no.

Color blocking's

all the different colors.

It's this with this

and this with this.

I'm gonna take this anyway.

Is that the best one?

That's not the best one.

You've gotta be tougher.

Edward.

Tell me, what do you do?

You gotta be tough.

- What'd you do?

You've gotta just demand.

You have to demand.

Because, otherwise,

you'll be blamed.

Don't be too nice, even to me.

No, honestly, because...

...you'll lose.

You have to learn the way

to beat your path through...

...to make yourself felt

and make yourself necessary...

...and find a way that works

for you for Vogue.

Because a lot of people have come,

and a lot of people have gone.

They just couldn't take

the heartbreak.

You know, you have to be

fairly tough to withstand that.

So it's all pinks.

And, Virginia, we really feel that

this is the most important message...

...to put in the September issue?

I loved it.

- It's important.

I thought it was pretty.

It looks very springy.

Well, there's a fur.

Maybe you want to develop it

a little bit more.

I'd also like to see what you're

thinking about with the clothes,

so I can get

more of a handle on it.

I was thinking maybe it's

kind of body conscious, the clothes.

And then at one point, I thought

maybe she could be sort of bionic.

It looks good on the rack.

I feel it's quite one-dimensional.

But also, the girls

always look the same, Elissa.

If you look at your pictures,

the way they're dressed,

it's always the same.

And somehow,

the picture's always the same.

It's usually the same kind

of minimal approach.

I mean, it's what you are, I know.

And the girl always tends

to have straight hair.

You look at it just

like it's always the same.

So it would be great

if we could break out.

Thanks.

So you know that company,

Mango, in Spain?

They're looking for someone

to help them consult.

Maybe Thakoon, you think?

I think he's one of

the most talented people out there.

He's coming in to see me,

I think, this week,

so I could talk to him.

- Okay.

So, Yuri, can we stop

at Starbucks, please?

My father was

a newspaper editor.

He edited a newspaper in London

called The Evening Standard.

Former Fleet Street editor,

Charles Wintour,

will be assessing

the long-term effects.

He came from quite

a Victorian upbringing.

I'm not sure his mother

ever spoke to him.

He was also very private

and very, in some ways, inscrutable.

The NPA have about

as much collective spine...

...as a tepid jellyfish.

Growing up in London

in the sixties,

I mean, you'd have to be

walking around...

...with lrving Penn's sack

over your head...

...not to know that something

extraordinary...

...was happening in fashion.

The look of the girls then

and everything that was going on,

the pill

and emancipation of women...

...and the end

of the class system...

...and just sort of seeing

that revolution go on,

made me love it from an early age.

I think my father

really decided for me...

...that I should work in fashion.

I can't remember what form

it was I had to fill out.

Maybe it was

an admissions thing,

and at the bottom, it said

'career objectives,' you know.

and I looked at it and said,

'What shall I do?

'How shall I fill this out? '

And he said, well, you write...

...that you want to be editor

of Vogue, of course.

So, that was it.

It was decided.

We have known

about this piece for a long time.

So I don't wanna hear it, okay?

I mean, she should

just get on the phone.

This is not clear.

Somebody needs to check these.

She looks pregnant.

We need to--...

Fix her.

- Yeah.

The first time that you're asked

to go see Anna...

...and show her your collection,

it's like...

...insane.

- lntimidating. Right.

And I remember there was me

and Meredith in Anna's office.

It was the first time I met her.

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