The True Cost Page #4

The tragedy with chemicals, whether fertilizers or pesticides,

It is that they are what is called ecological narcotics:

the more you use, the more you need to use them.

For a time, picking unique product increases

and then begins to fall

because it has contaminated the ground.

PUNYAB, INDIA

Most Indian cotton is grown in the Punjab,

it has quickly become the largest user of pesticides in India.

Dr. Pritpal Singh has studied the effects

chemicals on human health

and reports show a large increase in the number of birth defects,

cancers and mental illnesses here in the region.

You can go to each village

you will see hundreds of patients suffering from cancer.

70 to 80 children in each village

you will find that suffering

severe mental retardation and physical disabilities.

Companies of fertilizers, pesticides,

totally reject

the aftermath of pesticides and fertilizers,

and these are the classic symptoms of toxicity.

In a village, there are 60 children with mental retardation as this guy.

So it's a very dangerous phenomenon in the Punjab.

And poor people, peasants, workers, and small farmers

They have reached their full potential so they can not afford treatment.

In short, they have accepted the death of their children.

And they are waiting for the deaths of their children,

Mother is waiting for the death of this boy.

Companies that make GM seeds and chemicals

They are the same companies.

They are also the same companies that make drugs

they are now patenting.

So you have cancer, there are more benefits.

For them is to win, win, win ...

For nature and people, it's lose, lose, lose ...

It is the day in which agents of these companies

They approach the farmer and tell him:

"He owes me so much. He has not paid me.

Now their land is my land. "

That day the farmer going to his farm,

pesticide bottle of drink,

and end his life.

All the widows I speak, saying:

"And the neighbors came and said

that my husband lying on the field were found ".

In the last 16 years,

there have been more than 250 000

Farmer suicides in India.

That's about a farmer every 30 minutes.

It is the largest wave of suicides that is registered in history.

As the huge impact is evident

which it is fashion in our world,

there is growing research

suggesting that also has an increasing effect on us,

people who buy these clothes.

What we now know, 20 years later

and hundreds of studies later,

It is that the more people focus

in these materialistic values,

the more you say that money and image,

and its status and possessions are important to them,

the less happy they are,

are more depressed, more anxious they are.

We know that all these types of psychological problems

They tend to increase when increasing materialistic values.

Now, that is in total disagreement with the thousands of messages

we receive daily from ads

suggesting that materialism and the pursuit of possessions

and owning things is what will make us happy.

It is important to understand that advertising is a kind,

or category of propaganda.

You think of it as something totalitarian propaganda, very shady,

speakers, crowds chanting and all that,

and we think of Hitler.

We always think of it as something foreign

but it is as American as apple pie.

Well, advertising works because

smart advertisers at least

They are trying to link the consumption of its product

a message that suggests

that their needs will be met

eating this thing.

He wants you to believe

it will look wonderful with that position.

But then he puts it, and feels like:

"No, it looks a little fat with it, is not so well with that,

I regret having bought it, but there's another you can buy. "

Put it NOW

BUY NOW:

Think of all the car ads you see that show:

"Well, finally I got it, I'm a competent person

because I drive this BMW or the Audi ".

Or think of all this shampoo that has seen,

where the person now has beautiful hair

and it is loved and appreciated by the people around her.

The basic message is the same:

how to solve the problems of his life,

all have problems in our lives,

how to solve the problems of your life is through consumption.

Hi guys!

Today I bring you lots of clothes!

I went shopping a couple of days ago and literally went crazy

and I bought a lot of things.

My mailbox spam, you know, has literally exploded,

because you want a lot of clothes.

So here it is.

Agree. First, I have some things I bought at H & M.

Then I went to Forever 21 ...

No doubt about it, it was fate, I had to buy it,

if I could levitate to me, I would have levitated.

I bought this skirt,

bright yellow, and cost $ 8.50.

He is denim with buttons ...

and I just loved it. Loved, loved, loved it!

It is a gray knitted sweater, full of pink hearts.

I loved it. I love the stained clothes.

The garments are dyed tops.

Has a little yin yang in the front.

I love these so much.

And it is this very beautiful light blue sweater.

Not even know if I'll use it, now that I have,

because they do not know if I like both.

I have to stop.

MILAN, ITALY

Try to understand better

why people do not realize that they are becoming increasingly poor.

And I wonder, "Well, but

What has changed from when I was young? "

And fashion is something that has changed dramatically.

You could buy one, two shirts,

four T-shirts, for example, a year.

Now, also my children, they used to buy,

for each party, buy a shirt.

And so I realized that fast fashion is something totally new.

If you have noticed the price has fallen in recent years.

And following the disappearance of the middle class.

So all you people really need

It is very expensive,

like a home, as studies such as life insurance.

Moreover, there is a source of comfort

part of his life.

They can buy a T-shirt,

two shirts for holidays, or finally by day,

although I am very poor and I'm lost.

I lost everything I really needed.

Today we buy more than 80 billion

of wearing new clothes every year.

That's 400% more than the amount they bought just two decades ago.

The way we buy clothes has changed so much, so fast

few people actually stopped to

understand the origin of this new model, or consequences

such unprecedented increase in consumption.

There is an article in Printers' Ink

which is currently the leader in magazine advertising,

a famous writer, called Earnest Elmo Calkins,

he was a great master of the art of copywriting.

It was an article titled "Consumption".

In that article, he says there are two kinds of products.

The class to use,

as washing machines, cars and so on,

the things you buy and use for a long time.

And then there are the things you consume,

as chewing gum, cigarette, and other perishables.

He said that consumerism is getting people

try the things you use,

as things you eat.

With its innovative offer Buy 1, Take 3 Free,

un traje de Jos. A. Bank

It is actually cheaper than paper towels.

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