Tsukiji Wonderland Page #6

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The 4th graders overcame the challenge!

What an experience.

Hiroo lkeda

Elementary School Principal

Hiroo lkeda

Elementary School Principal

Yum.

Delicious.

I've never eaten a fish without help.

It's for education.

So I'm glad to supply quality fish

at an affordable price.

So I'm glad to supply quality fish

at an affordable price.

It's great that kids can enjoy

delicious fish together.

There's only one way to

know what's good.

You have to eat a lot.

We have to maintain the quality

of fish we provide-.

I'd be happy if people are more

interested in fish, like prices and all.

I'd be happy if people are more

interested in fish, like prices and all.

We worry about kids growing up

on ramen and hamburgers.

Kids won't know what good fish is.

Kids won't know what good fish is.

A baby's first fish puree

should be good.

A baby's first fish puree

should be good.

He'll remember that taste

all his life.

So he'll want more of that taste.

Seasonal fish is great.

If it's delicious, kids will eat it.

School lunches are our chance to

impress kids with delicious fish-.

School lunches are our chance to

impress kids with delicious fish-.

We just want to give kids more chances

to eat good fish.

First we'll reconnect them with fish.

Japan's market distribution system

supports Japan's present

seafood culture.

We're more aware of that now.

Anyone in the trade

has to raise awareness.

We have to pass it on.

We have to pass on the taste

of good food to kids.

We have to pass on the taste

of good food to kids.

We also need to pass cooking on

to children.

Food history

is more fascinating

than any historic novel you can read.

Our origins are in our cuisine.

So it's the responsibility

of chefs

to keep the tradition alive.

We have to persevere.

It's the busiest time of the year.

The market's filled with people.

There's tension in the air. I feel

exhausted and exhilarated.

There's tension in the air. I feel

exhausted and exhilarated.

There are lines of people

including the general consumers.

You can hardly move.

That's Tsukiji at year-end.

In a deluxe box

made of Empress wood.

You cook dried herring roe

in bonito or kelp stock.

You should try

how crunchy they are.

It's a New Year delicacy

with a long tradition.

The elderly appreciate it

but their numbers are decreasing.

I want to promote it to young

people but it's expensive...

It's almost a luxury item.

Good morning, everyone.

It's the only auction in the year

for herring roe.

Your bid determines

retail prices nation-wide.

So please bid

with that in mind.

Let's begin the bidding.

You eat herring roe

for good luck.

Traditionally it's prepared in December

and eaten at New Year.

They say kelp brings joy and smiles.

Herring roe symbolizes fertility.

Everything's for good fortune.

Herring roe symbolizes fertility.

Everything's for good fortune.

They're the year-end regulars.

They always go to the same vendors

for New Year delicacies.

Come and get some!

Come and get some!

- Come and get some!

- Here I've come!

A former sumo wrestler.

Thank you.

Take care of yourself.

I have no stock left.

Everything's sold.

Someone even wanted these tables.

My son is a company employee

and won't take over here.

So I have to be the one

to end the tradition.

I let down my ancestors.

Our business lasted

for I30 years.

I'm a 3rd generation owner.

We go back longer than Tsukiji Market.

Now I'll just enjoy

retirement with my wife.

You'll get up early...

That's what I'm worried about.

I'll wake up at 3 AM.

Everyone stops working eventually,

no matter what you do.

You're sad when your parents die.

And when you quit working.

Also when your wife departs first.

When you lose her.

I've had 2 of life's 3 saddest events.

The last one...is my wife.

I'll enjoy a slow life

with her for long as I can.

Thank you.

I feel sad to see you go.

You can come back.

This is for all your hard work.

If I bought all these it'd cost me

tens of thousands of yen.

I'll add some crab and tuna.

That's all I need for New Year.

For a good new year!

You get paid in cash.

A year-end tradition.

Everyone, clap your hands!

I hope it'll be a good year.

We'll do our best for

good results.

It was a rough ride for tuna this year.

The prices have been just crazy!

I'll stay passionate about tuna

and stay loyal to my customers-.

This year was a hop before the jump.

We're ready for a jump.

We might fall...

We'll turn things around next year.

I'm too skinny

but I'll do my best.

I'll pass on traditions to the young

ones. That'll be my new year.

I'm already excited

about the first New Year auctions.

Gather round!

Keep in mind whatever we do and say

goes into the fish we sell.

We sell fish with love and care.

And it reaches the consumers.

We're preserving something important

as Japanese.

It's our responsibility

as Tsukiji wholesalers.

Well done, guys!

Producers:
Make

TESHMA Kazuha OKUD A

Producers:
Kenichi NAKAYAMA

Shinichiro SAKAGUCHI

Music:

Takahiro KIDO

Special Thanks:

Wholesales Co-operative of Tokyo Fish Market

Screenplay, Edited and Directed by

Naotaro ENDO

Shochku 00., Ltd.

Shochku 00., Ltd.

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