Velaikaran Page #5

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Either you should achieve the set targets

or resign and get the f out!

I'm scared of losing the little bit of talent I have,

Everybody looks up to you in our office...

let me learn from you.

I want to work hard and succeed!

First stop yapping like this.

How else can I succeed?

Work smart, not hard!

"Hardwork" is begging people to buy our products...

But "smart work" is making the consumer understand

...that he needs our product.

To understand our consumer, marketing is more important than sales

I get it... but I also don't get it!

Let me tell you.

Look at the place, what do you see?

Ofcourse, it's a supermarket!

Supermarket is super marketing!

Let me tell you something

As soon as you enter any supermarket,

the basic psychology is to look at the right corner,

so that spot is very important.

That's where our products are!

The next crucial element is smell

so look to your left...

they would've stacked up fragrant products

to instill freshness to our customers.

Do you know why they give you a basket as soon as you enter?

yes.. errr.. to carry all our belongings.

Just in case if someone wants to buy only one product

this will make them feel guilty and trick them in to buying more.

Likewise, kids' goodies will be placed on the 3rd row

because it's easy for the kids to reach.

But the essentials like rice, milk, etc will be towards the end

because you have to cross so many products to reach them.

Hence you'll be distracted and buy it.

Have you seen a window here?

No sir.

Not even clocks?

It's to make customers lose track of time

Not just that, every supermarket will have

a different entry & exit!

It's to lure you in to buying unnecessary items

On top of that,

a few products will be placed at the bill counter too.

to tempt you even when you're in line!

Look, there, on TV...

It's the marketing strategy of our competitor,

"NEW FEDORA"!

They're advertising without revealing the product

to induce curiosity in the consumer's minds...

even our guys are breaking their heads to find out what it is.

Marketing is such an ocean!

What I said was just 10%, marketing is everywhere.

Every single tactic used from birth till death...

totally revolves around marketing.

So nothing is impossible in marketing

From now on, look at everything that way

Sir, I'll rock sales & marketing here on!

I've come across a guy called Aadhi,

what he tells me is to do smart work instead of hard work.

He's demanding more money to unload this inside

when I questioned him, he left irately.

I'll do it sir.

He's stacked all his products in the front

It's everywhere!

If I combine his acumen and my hard work

I can make it big! You guys also can!

It'll change our lives!

"Have little patience"

"Work hard to win the race"

"Do not think to be an owner for a small trade forever"

I'll give you the order the next time we meet.

Sir, this is what you said last time too

Trust me, I'll give you the order the next time I see you.

"Hit...do not give up will get the success"

"Place mountain on the shoulders Can easliy hold that, trust us"

Hey, what's this?

You promised to give the order, the next time you saw me

Did you run across 9 floors? Are you mad?

You must learn from him, he's a damn smart guy!

You've earned the order, come to my office

Thank you sir!

He's Arivu, he works for Saffron.

Hello... Hi...

These are our 5 elements!

-Land -Real estate

-This is Air. -Vaccum cleaner

- Here's Sky -Dish TV

- He's Fire -Induction Stoves

-He's water -Water purifiers!

Leave the rest of them, what do you do?

I sell anything that I can get my hands on

We need to start a WhatsApp group

For what?

If the Water can doesn't reach me by today,

I'll change the vendor.

RO water is your solution.

RO water?

We can help each other on the side by referring each other to our clients,

And sharing info on the group.

Though you are a Tamilian, enroll it it'll be shared in the group

Why did you stop with just one son?

If you had another son, he would've liberated the entire country

Mom, looks like she's asking you.

Huh!

Yes Arivu?

I've decoded something about the New Fedora ad.

Let me hear it...

These 2 are the bull's horns...

The blue ones are the cow's udders

If we connect both, it looks like a milk brand

But I don't understand the SUN though!

The Sun?

Vitamin D is present in the Sun's rays. That's why!

They're essentially conveying, that their milk is nutrient rich

Oh you found out already!

Even the advertisers can't explain this with such clarity.

Here's the account of our expenditure, have a look

You're my mom,

why would I probe you about my money?

Have you kept track...

of all the sacrifices you made for me?

It's inhuman to be crafty with your own mom.

No, there's a 3 grand that's.....

I don't care if it's 3 or 30 grand, it's all yours.

You dumbo...

I meant there's a shortage

what you gave me wasn't enough!

what?

Better show me the accounts.

What've you been doing with all my money?

Have a look,

You're just full of hot air!

That's why I was keeping accounts.

You handle your own accounts henceforth.

Even your dad doesn't probe me, but you...

Leave it, chill...

I'll shower all my earnings and you can spend them as you like

I won't question you ever again.

But are you sure we have a shortage?

- Hey... - Right, leave it

May I come in sir?

I just got a flash about the ad, let's talk to our MD.

Are you kidding?

It took me 10 years to meet MD, myself!

you seem hasty.

Okay, what's with the FEDORA ad?

They are making "Vitamin D enriched" as their USP.

- Are you quite sure about it? - Yes sir!

Then, I'll study the formula first and update MD later.

Not a big deal, it's calci cauliflower! I've researched already.

-calci what? - calci cauliflower.

Now is the right time...

If you tell him now,

he will immediately make you one of the board's directors

What makes you say that I aspire to be in the board of directors?

No sir, it's my dream to have you in the board of directors.

Let me talk to MD now.

You have done a good job man!

Sir don't forget the formula please, it's calci...

cauliflower! God is great!

- May I come in sir? -Come in Narayanan, tell me...

Sir, I've decoded the teaser of the New Fedora ad.

Really? Sit down.

It's basically a milk product.

To avoid any confusion, I've virtually written down the formula

Good... good..

It's just calci cauliflower!

Did you know something, nobody has used this ingredient before...

I accept that it's a milk ad..

But, bring the guy that told you about this.

Sir...

Just go!

- Sir, he's Aadhi. - Brand manager.

Give me the details

There's lobbying for Vitamin D enriched milk!

New Fedora has planned to capitalize on it!

It's main ingredient is Cali Calciferol

- Repeat that... - Cali calciferol

But you told me it's calci cauliflower?

Cauliflower? What?

Yes you told me that...

Are you kidding me? There's no such ingredient

You're incapable of even repeating a formula!

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