We Love Paleo Page #10

as a panacea.

But in all my time

as a practicing doctor,

I don't think I've seen

anything that comes

as close to it as this.

When I started eating Paleo,

I had a pretty low budget...

and I still could do that.

You can find alternatives

to everything.

You don't need to eat

grass-fed beef every day.

Essentially,

meat, fish, fruits,

and vegetables.

and then everyone can do that.

Pork chops and some vegetables,

or I make some kind of stew,

or braise,

or pulled pork

that I can throw in the oven

and forget about,

and roast chickens.

You can have a healthy diet

if your major protein

and fat sources

were fish and eggs.

So it doesn't have to be meat.

I eat so many different things

that I never ate before.

There's more than enough

to replace the foods

that I don't eat anymore.

I think just about any chef

would be completely thrilled

to be given a basket

of Paleo ingredients,

'cause

they're really high-quality.

And you're cooking

with really good meats,

and really good vegetables,

and local, seasonal produce.

Sometimes if I'm trying

to recreate a dish

from my childhood

or an ethnic Thai dish

that I want to be

exactly how I remember it,

it's about playing with flavors,

and balances, and textures.

That's hugely important to me

is...

making sure that people get

to keep that experience of food.

[Irena]

It's really strange

to call it a diet,

because

it's not actually a diet.

It's just a way of eating.

And I think the connotation

with the "diet" is that

it's in some way restrictive

and in some way,

bland and boring.

You know, you cut out

lots of those things.

You know, now, I love cooking

with things like cauliflower,

and beet root, and celeriac,

artichokes, endives,

things that I probably

never used to eat before.

You know, it'd be broccoli,

and carrots, and your typical

kind of three veg and a meat.

Whereas now, I get to experiment

with lots of new herbs,

and spices,

and different techniques,

and sort of applying that

to sort of whole foods.

You know,

you wanna keep it varied,

so you try out

different cuisines,

cooking with different seafood

and different fish.

That's exciting to me,

and I think that's what I love

about cooking Paleo.

[Boris] I have discovered

the Paleo diet.

I was overwhelmed by it.

I, per se, wanted to make it

the center of my life.

And we rediscovered

the joy of eating, of cooking.

Wanted to share that.

So we tried out to...

you know, to

run a small restaurant.

We never expected it

to become so well-known

and so popular.

[Boris] A lot of people come

with a certain prejudice.

They heard about the Paleo diet.

They hear the word "diet,"

which actually,

I don't like to use either,

and they immediately think

of health food,

which is, by definition,

not so tasty,

and they think of restriction.

They came

for the theatrical side of it.

They expected to be served

by someone wearing fur

and on stone plates.

Then they come

to our restaurant,

and they see abundance,

abundance in colors,

abundance in flavors.

And they were surprised

by the fact that

it was quite... a nice

and normal environment

with great food.

They can feast on food.

That is, for many people,

an eye-opener that makes them

enthusiastic, of course.

Plus, they can eat fat...

[laughs]

Which carries flavor.

I mean, it's an essential part

of a meal.

We try to not make it

boring at all

and very exciting.

People get surprised

when they visit my website,

because it's not even

for people that eat Paleo.

It's just good food

made with whole foods

ingredients

and good flavors, you know,

lots of herbs, and spices,

and things like that.

I think what I'm trying to do,

with me running my food blog

and publishing cookbooks, is

actually trying to show people

that eating healthy

or living healthy is not boring.

You're not missing out

on anything.

You know, I think the perception

is that the diets are temporary.

It's a Band-Aid solution

to fix the problem.

It's like taking a pill.

What I'm trying to show

it can be a sustainable...

It has longevity.

It can be a sort of

everlasting type of,

way of eating and living.

And it's varied. It's practical.

It's accessible.

And it's very much doable

by anyone.

And so, if I can change

people's perception

about healthy eating

and healthy living,

that it's not sort of

just for the elite few,

it can be applied

to any kind of lifestyle,

budget,

country, location, gender,

then hopefully,

I've done my job well.

[Mark]

I've ordered some biltong

for it,

but we just need

to add to the order.

It's gonna be here on Friday.

Okay. There should have been

an extra in that last lot.

Yeah, there was. I used it.

Oh... For what? That packs?

Uh, no, that's included

in what we needed to order.

Right. Okay.

[Peter] The growth

over a short period of time

has been huge.

Our trade sales have increased

month on month,

and our website sales

have, again, increased

month on month.

We haven't actually had a month

that we've gone backwards.

Even continuing for Christmas

and all that sort of stuff

as well.

We've been overwhelmed

by the growth of it

and the reception

and the feedback

that we've been getting as well.

[Mark] I guess that's what

gets us up every morning is

not only do we wanna provide

the best products that we can

to people,

but part of what we do

is trying to help

educate people.

[man speaking foreign language]

[Kwella]

The growth of the channel

and of the BOX

is telling me that

we're doing the right thing

at the right time.

So, people are having

their eyes opened for it

and their minds opened for it,

and they're open for new things.

[Naomi] What drives me is

the fact that I'm so passionate

about this movement.

I mean, it has changed my life

in so many ways.

It's built self-confidence,

it's eliminated health problems,

and it just

makes me feel awesome.

And so, I just feel

this dire need to, like,

translate that to our customers

and get people excited

and encouraged

about doing something

that's gonna help them.

That's what drives me every day.

I would not put

my heart and my soul

into this business

and all of these resources

and all of these finances

if I didn't believe

in what I was doing.

[Man]

There aren't that many places

in the world

where like-minded people

can congregate,

and get together,

and share, not just their ideas

and experiences,

but sort of the emotion

that goes along with

how you feel living this way.

So it's quite powerful.

It's quite empowering

to be able to get here and, uh,

and share stories

and hear other people's stories

about

the amazing transformations

they've made in their lives.

[Michelle]

Yes, people make choices

that they maybe shouldn't have,

but you know what?

We still have answers,

and it's better for them

if they're out of that mess,

better for our country.

It's better for everybody

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