Welcome to Macintosh

This is a Macintosh.

It comes from a little company

called Apple.

Apple was started in a small town

in northern California by two friends:

Steve Jobs and Steve Wozniak.

United by their interest in technology,

and dissatisfied with the attempts...

... at personal computers by others,

they knew they could do better...

... and set out to make the world's

first good personal computer...

... in the form of the Apple I.

The Apple I became the Apple II.

The Apple II

became the cornerstone...

... of an industry

that would change the world.

In 1984, Apple introduced Macintosh...

... and Macintosh thrusted the industry

forward into a new era.

Its style and ease of use

gave computers to the rest of us...

... and inspired the next revolution

in computing.

But dark times followed...

... and Apple slipped into the background

of the computer industry.

In the late '90s, a reinvigorated Apple

would return to shake things up again...

... and push the envelope of design

and engineering.

Whether you know it or not,

these events have changed your life.

We're good. We got your sound?

- Is she on speaker?

- Yeah.

Jordan, hold on.

- Are you ready to go?

- Yeah.

Okay, so this is the story...

...of how I was introduced

to Macintosh unintentionally.

My first Macintosh was an SE...

...with a 30-megabyte hard drive.

The first Mac I used

was my dad's Classic.

He had a Mac Classic, a Mac Plus...

First Macintosh I purchased

was on the day of the introduction.

Well, I had an Apple II in '79.

And then I had an Apple III.

And then I got to play with a Lisa

in 1980.

I had a Blue and White G3,

had a Lombard PowerBook...

...had a Pismo PowerBook,

had a Titanium PowerBook.

I was given a Macintosh 128

as one of the...

...you know,

first hundred people in the Mac division.

The first computer that we had...

The LC, right, which I had to

take away from you...

...because you told me

it was gonna cost $2500...

...I gave you my credit card...

Thirty-five hundred.

I think it must've been about 1980,

I played with a Lisa...

...and that changed everything.

So it had two floppies in front

and a 30-meg hard drive...

...and I thought I was in heaven.

I mean, how could anybody ever use

that much hard-drive space?

After the introduction, we were so keyed

up we couldn't really go back to work.

So that afternoon we drove around

to the different computer stores...

...in the Bay Area,

trying to purchase a Mac.

The first one I owned, the first one I

bought with my own money, was a 7200.

And I bought an expensive monitor...

...and it cost me about $3500.

I got my Aluminum PowerBook,

I had a dual 800 G4 with a SuperDrive.

I've got my G5 at home.

I stopped counting.

Yeah, you ended up spending 7000,

so I had to go...

...and retrieve the computer from you

and get it back.

And so I inerited this computer...

...that I had no f***ing idea

what to do with or anything.

And it was, like, a lot of money.

I had to borrow it off my mom.

And it took me years to pay her back.

If you think about it, from '84 to 2007,

you know, that's 20-something years.

I've probably had 50 Macs.

And basically I've had a Mac

since April of '84 and pretty much...

...have had almost every Mac

in my hands since then.

So that's how I was introduced

to Apple.

I had to go and get it from you

and retrieve it from you...

...because you had spent too much

money on my credit card.

It was the hardest thing I ever did.

I had to go and retrieve the computer

from my own son.

Yeah, it was pretty hard, man.

It was not easy.

Okay, all right, all right.

So that ends that discussion, okay.

All right, so we're gonna move on now.

Okay, bye.

Apple was founded twice.

And each time

there were three founders.

Two of them were Woz and Jobs...

...but the third one, in both cases,

is not extremely well-known.

In the first case,

it was this guy named Ron Wayne...

...who was just sort of a smart,

general-purpose guy.

He, being artistically inclined,

drew that first Newton logo...

...that the Apple Computer Company,

not the corporation, had.

The logo essentially was my own idea.

They had hit upon the idea of using

the name Apple for Apple Computer.

Once they had done that,

and if you have an original idea...

...and you have an apple and you...

The two simply fall together.

The classic story

of Newton and the apple.

And so it was that I sat down...

...and thoroughly enjoyed myself...

...with India ink and pen

and illustration board...

...and went ahead and created this

image of Newton with the apple above...

...in a detailed, wind-blown ribbon...

...that had

the "Apple Computer Company" on it.

And around the border I had put in

the philosophical comment:

"Mind forever voyaging through

strange seas of thought alone."

Which, of course,

comes from the Wordswon'th sonnet.

And that last line seemed to fit perfectly

with the whole concept...

...of this wonderful new product...

...that was going to make the foundation

of a new company.

Apple was founded again, though,

as a corporation in 1977...

...and third founder was Mike Markkula.

He's a little more well-known

than Ron Wayne.

When Apple came out, they were

building the Apple I's in the garage.

The Apple I could have a keyboard

attached directly to it...

...and a computer monitor attached to it

instead of lights and switches.

You could actually have

your own interface.

It was groundbreaking technology.

Wozniak had designed this

genius piece of engineering...

...but he wanted to give it away.

What kind of crazy idea is that?

So Jobs was the one who figured out

this thing should be sold.

What Woz said recently...

...I think he said, "I don't want credit for

designing the first personal computer...

...I just want credit

for designing the first good one."

Rumor has it that Jobs

hated the Apple I.

I've heard numerous stories

that it didn't work properly all the time...

...or there was issues with it.

They were encouraging

and promoting the Apple II,

so they were giving discounts on

Apple ll's if you traded in your Apple I.

Sometimes they would do

an outright swap.

They wanted them off the market.

Then they were getting

bandsawed in half.

But there was supposedly

Now, not all of those were sold.

I hear Woz has some in storage...

...who knows how many,

maybe a half dozen or so.

Value?

I've heard as high as 50,000 for one,

but a perfectly running one in a case

is gonna fetch more.

If it's got the cassette and

the manuals and all that stuff.

I started doing my research

on the Apple I's and the value of them.

Pretty much realized

I could never afford one.

And I had gone to

the user-group website Applefritter.

I talked to some people

and there was discussion...

...about making a replica of one, and

nobody really stepped to the plate, so...

It was a lot of research.

I've still, to this day, never seen

an actual Apple I in operation.

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