A Faster Horse Page #2

Synopsis: David Gelb (Jiro Dreams of Sushi) tackles another venerable, beloved, and long-standing institution: the Mustang, crown jewel of the Ford fleet.
Genre: Documentary
Director(s): David Gelb
  1 nomination.
 
IMDB:
6.8
NOT RATED
Year:
2015
85 min
231 Views


and they're gonna go to real

people in people's driveways,

and that's what job 1

really is.

Now that's the most expensive

way to solve an issue.

What I wanna work through

the next couple days

is the more efficient way

of solving the issue, right?

All right.

And chief made the night

schedule last night

before the director called,

unless you changed your schedule.

- No, no, no, that's fine.

- The answer was open.

I have to pick up the kids

tonight so I will be available,

I just have to get mobile

at some point.

So anyway, I will join you

for a little bit.

- You're coming to see me?

- For a few minutes.

Morning, morning, morning.

Don't give me that look.

Morning, everybody.

So okay up in this

a-pillar joint here.

- Yeah?

- There's an air leak.

Through here,

there's a water leak

and then we had the squeak

up here at the top

of the Cal-top

to the a pillar.

Other than that, this was the

best joint we've ever designed.

You know, you guys are freaking all

these people out with the cameras.

Seriously, they--

they are, like, just beyond.

We're just gonna go

for a walk.

I'll wait for you.

Are they down?

When did that happen?

Um, he said we had

a part shortage.

The plant is down.

They're not producing today.

We don't have parts.

We can't build cars.

So it's a big deal.

If you think about it,

not only do we have to pay

the employees

and they're not producing cars,

but we're losing

the production of those cars,

which in this plant

is, you know--

mustangs alone,

it's well over 300 cars

that are being lost today

plus the fusion.

And so that's--

the numbers are huge.

So it's not something

you like to see.

The auto business is a

really asset-intensive business.

You can't build a car if you're

missing one fastener, right?

It could be something

as simple as a five-cent part.

To do a car program,

you literally--

you invest a billion dollars.

If you're not successful,

you can lose money

very quickly,

and there's a lot

of people's jobs at stake,

you know, people's livelihoods.

And in an assembly plant,

we employ, you know,

900 to 1,000 people

on one shift,

and that's just Ford.

If you think about

the supply base,

it's a multiplier

of seven or so.

It's-- you know, it's not

something to be taken lightly.

This is a tough business.

I mean, look, we're the first

city to declare bankruptcy.

Um...

There's a lot of pressure

on those guys

because they have

to get it right.

Well, I think

that this car means a lot

to the automotive industry

and I think that it's a sense

of pride for everybody

in the Detroit area, you know?

Whether you're gm or Chrysler,

it doesn't matter.

American car companies wanna

see the American cars do well.

If you go down

to downtown Detroit,

you see the Joe Louis fist.

When we start the design

process, we'll pick images,

non-automotive related,

to really provide

the designers

with the inspiration.

For the 2015 car, it was this

fist punching through the air.

My sketch has this

very strong feature,

a strong chin,

i wanna call it.

It has like the

very masculine face

and eyes which are

very fearless as well.

We really wanted

that very strong look,

not only conveying power,

but very much

a salt-of-the-earth,

working,

not trying to be something

that it's not.

That was the imagery

we wanted for the mustang,

and it's very much

a Detroit thing.

You know,

i think it's not just the car.

I think it's what

the car represents.

It's that feeling that you

can be what you want to be.

You can create yourself.

And that resonated the '60s,

and it continues to resonate

all around the world.

Growing up in Europe

and having this little,

small four-cylinder engines

and you all of a sudden,

see this American v8,

which sounds amazing,

like a lion.

I had posters I remember

of the mustang on my wall.

You can go to Thailand,

and they know

what a mustang is.

You can go to Russia.

They want a mustang.

As a kid who grew up overseas,

the thing that stood out for me

was seeing my first mustang when

i was growing up in Vietnam,

a 1970 super boss mustang.

It was part of

an army promotional tour.

It symbolized everything

that was special about America.

Living in Vietnam,

that's what you envisioned.

The soldiers were big

and strong,

and this car just

embodied those things.

Strength, power, freedom.

You envisioned this car running

at high speeds

in wide-open spaces,

and that was a pretty powerful

image as a kid to see.

You know, my aspirations

living in Vietnam

was to someday own a car.

That was a dream.

It was beyond

my wildest dreams to think

that you could come to

not only live in the U.S.,

go through

the public school system

but then be in charge

of this iconic product.

If you wanna call

that the American dream,

if that's not it,

i don't know what is, you know?

When you're 16 years old,

first sign of freedom

is you go out,

you get your driver's license,

and you get a car, okay,

and that's a freedom

that stays with you

until somebody says

you can't drive anymore.

I think you either

have a passion for driving

or it's just

a utilitarian thing

that you got to do to get

from point a to point b.

Wilson pickett:

I've loved the mustang

ever since I was a kid.

I had a fella on my street that owned a

1965 mustang fastback, fire-engine orange.

And if I even heard him

start the car,

I had to run out there

just to listen to it.

I'm driving a '68 coupe.

I own a 1990 saleen mustang.

1970 mach 1 mustang.

I actually have an album

with pictures of all of my cars.

My '641/2.

My '68. '89 mustang gt.

Mustang

is a subjective decision.

King cobra 1978.

If you're really logical,

you would never buy a mustang.

I could show you lots more.

It's an emotional decision.

Everybody has a mustang story.

You don't have to own one

to have one.

You know somebody

that had a mustang.

You know a story.

Maybe it was that guy

in high school.

Maybe it was your

sister-in-law's cousin.

Who knows?

Thousands of people

on five continents

spend all of their time,

money and energy

supporting this car.

They've become a social network

around mustang.

There's nothing like it.

My job is to have

a connection with fans.

I'm basically the liaison

between Ford motor company

and all the clubs.

You don't have to get, like,

a focus group, like,

"who is the customer?"

It's me.

I'm dealing

with my friends and me.

So communication isn't

you're just yelling out

your news to someone.

Hey listen,

do you hear something?

It's my mustang clock.

Every hour I'm reminded

of another mustang

and another generation

passing me by.

Of course, it drives the guy

at the call center crazy

when cars go by.

The car only exists

in some very rough prototypes,

which--

when I say it exists,

it exists

from a chassis standpoint.

We've taken

the existing mustang,

and we have cobbled it up

and bolted on

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Submitted on August 05, 2018

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