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And, and there was a lot of

interest in snocap

Until steve jobs came up

with his deals

And the itune store. Not

because snocap

Was't a great idea, but

because the industry was

Not prepared. They

felt much safer

With one retailer.

And once that happened,

You could just see the air go

out of the tires.

It was, actually, that was one

of the hardest times for me.

I had just, and then you know,

i, i just uh,

'Cause i enjoyed it and uh,

eventually started a,

You know, a company, but it

took uh, gaming and

Sold it to ea.

I'm very fond of both of them,

personally.

And...

i think shawn fanning...

...is coming through it

reasonably well.

I- I-I-I think sean parker is

having a difficult time

In ways that you know,

i would too.

I mean it's, first of all, he

was, he was crushed.

And then he came up with

something else

That was great, which was plaxo,

And it never had the opportunity

To demonstrate that greatness.

And he was crushed again.

And then he attached

himself to facebook

And has made an absurd

amount of money.

He actually came up with,

i think,

Some of the most important ideas

That drove the

success of facebook.

I mean while he was living

in my apartment.

I, i was there. I

watched it happen.

He's genuinely

trying to reinvent

The music business.

With spotify.

It seems incredibly archaic that

we've' come this far

And we finally started to

figure out that there's

Models like spotify, models

like itunes that,

That work, that are

beginning to restore

Growth to this industry.

And, and even as all of this is

starting to click,

You still have these

reactionary lawmakers

Who think they can legislate

The problem away.

That's somehow gonna

solve piracy.

I mean haven't they

learned anything

From watching the

last ten years.

Of peer-To-Peer distribution

It's not connected to any

particular ip address.

It's totally decentralized.

I think of what we've seen

in the last decade

Is that this war, which has

basically criminalized a

Whole generation is uh,

culture's vietnam.

Uh, it's been a

complete disaster.

It has not achieved

its objectives.

Which should be to pay artists,

uh.

The only people that have

gotten paid in this war

Who've been waging the

ever-Expanding

Legal actions against people

Using culture the way

technology seems

To encourage them to use it.

There's always this idea

that the format

And the style of the way

people access culture

Is gonna destroy an industry,

you know.

So people tend to get like

psychologically

Bugged out, you know,

completely not

Being aware that the

change underneath

Their feet is the way we live.

Alright, here we go.

#In the squares of the city

We live in a very new world.

You know, technology in the

last ten years,

Has turned the world

on its head.

Art and artists are going to

start revolutions

We've already seen it in

the year of 2011.

Art and artists are going to

change governments.

They're going to change the

direction of rivers.

And it's gonna be done

through flash mobs,

File sharing.

People vous le vous-Ing

half-Way across the world

In a microsecond on their

hand-Held device.

Trading music, trading files.

This front of

information in music

It makes, it makes me hopeful

And it makes me sleep

well at night.

In that, the more the

music flows,

The more the information flows,

The more wiki keeps

leak leaking,

The more governments are going

to be hard pressed

To be more transparent.

[Crowd singing]

The main thing here is for

people to recognize

That what we're

doing is creating

The foundations of the future

In a very fundamental way.

I mean we are building the

future that we all

Might want or might not want.

Depending on our current

vested interest.

And i think that it takes a

really crummy ancestor

To want to maintain his

current business model

At the expense of his

descendants' ability

To understand the

world around them.

And if you really want

to figure out

Which side you're on here, ask

yourself you know,

What's gonna make you a

better ancestor?

[Music]

The journey was like a, was

like a theme park ride

Or something. It was like

pirates of the caribbean.

People just like you know,

Weird scary people

popping up at you.

And you're kind of moving

through this thing.

You're not really in control.

We're in like a you know, a

little, little, you know, car

At the top of a giant hill

and we got all the

Momentum and inertia

at the start

And the rest of it is just

trying to survive

The downhill, you know,

slope and...

the drunk skiing or the

pirates of the caribbean.

Um...

[both laugh]

I don't know, if we found a

good analogy for that

Experience, i'd be impressed.

Um, it sort of a...

i get to be johnny depp.

Alright.

Who are you?

- I don't know.

- Who else was in that movie?

You know, i had something i

really wanted to say.

I just f***ed that all up.

No, but... i don't even know

if it was important.

If i'd known what it was

actually gonna take

To solve those problems back

then, i probably

Never would have done it.

It took, it took that naivet,

That maybe these were

problems we were capable

Of solving at that time.

To even, even you know,

Get up in the morning

and go to work.

You're born into the world

thinking that you are uh,

You know, you're entering an

industry that people

Understand. Or you're

entering a world

That's been seen before.

And seldom do you,

Do you, do you sort of wake up

to the realization

That you're, you're the uh, um

That you're the, the explorer.

In most cases you assume

That um, there is some history.

To what you're doing and that

uh, especially when

When you're that age, and you,

and you find yourself

In an, in an, in a new

industry that's new to you

You assume there must be

someone out there,

Who has the answers.

And then you wake up and realize

The answers are being written.

You know you, you are

the precedent.

[Music]

The idea itself is out there.

People understand it,

People enjoy it. And so to me,

i mean that was

Absolutely worth all of the, the

trouble along the way.

I think um, you know i think

the technology itself

Is pretty powerful and people

have shown that they love it.

And so um, i think you know, it

will always exist.

Regardless of how it evolves

or how it changes.

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