Orgasm Inc. Page #2

The erotic videos would

soon be screening

in exam rooms

across America.

It was time to visit my doctor,

Susan Bennett.

She teaches a class on human

sexuality at Harvard Medical School.

I usually visit her

when I need a checkup.

Is eveything

okay with sex?

It's okay.

Today, I was checking up

on Female Sexual Dysfunction.

Were there any new

medical discoveries

that could have prompted

this newly named disorder,

Female Sexual Dysfunction?

No new medical discoveries

regarding women's sexual problems

that I know have been

reported in literature.

We as a society think

that we should be able

to fix eveything

by just taking a pill.

If women think that they

should be having an orgasm

evey time they

have intercourse,

a lot of women

are going to think

there's something

wrong with them.

If women think that

they should be

as libidinous at 60

as they were at 25

a lot of women

are going to think

that they need medication

to feel better.

But if in fact we say,

"This is normal.

This is a normal

part of aging.

You can still enioy sex. "

It's not a disease.

And you don't need

a pill to fix it.

How did Female Sexual Dysfunction

come to be seen as a disease?

How did that happen?

We don't know.

How did you're company ever start

working on a drug for FSD.

What's sort of the stoy

about how that came about?

I don't want

to go there.

So is there anything

organically wrong

with these women

that you can find,

that you can locate,

that Alista will address?

Well, that's not, uh...

I can't answer that question.

How we ended up

developing a drug for FSD...

We'll wait for the sun

to go away.

Saved by the sun.

I don't know that

I can say that.

A little bit after the time that

Viagra had been launched,

one of the local

N stations

had come to Vivus

and were interviewing people.

In the foreplay

process you apply

a small amount of cream

in the vaginal area

topically to

the sex organs...

One of the things that Lee

said during an interview is,

"We're developing drugs not only

for male erectile dysfunction;

we also have drugs in development

for female sexual dysfunction. "

The cream would be available

by prescription only

to women who are

sexually dysfunctional.

But somehow that

got picked up as,

"We've got drugs

for Female Sexual Dysfunction. "

The market went wild.

We didn't even know

what the disease was.

We just knew that we had something

that treated erectile dysfunction

and could probably be used

in females as well.

That's why we're in FSD.

Let me attempt to lay out what

I see as one of the freshest,

clearest examples

of the corporate sponsored

creation of disease,

Female Sexual Dysfunction.

The key meetings... through

the mid-to-late 90s and onwards...

the key medical

and scientific meetings

where this new condition

called Female Sexual Dysfunction

was being debated

and defined and refined,

all of them were sponsored

by the drug industy.

Who defines whether

or not FSD is a disease?

Why is it now a disease

where maybe it wasn't before?

That's a really interesting

aspect to what it is that we do.

In order for us

to develop drugs,

we need to better

and more clearly

define what

the disease is.

We, the drug company,

define the disease.

We've been able to

get thought leaders

involved in Female

Sexual Dysfunction

and really work

closely with them

to develop this

disease entity.

Why on earth would

we want a drug company

involved in developing

or defining a disease?

Clearly they have

a vested interest

inmaximizing

thenumbersofpeople

they target

with their drugs,

so they'll define

the disease as big

and broad and wide

as possible.

There's been estimates

on the average

of 40 million women

in the United States alone

may be affected by

psychological disorders...

Sory, no, sexual disorders,

Female Sexual Dysfunction.

If they can transform vey common

female sexual difficulties

into Female Sexual Dysfunction

and treat it with a pill

then that's a bonanza

for their shareholders.

We at one point in this company

we had five secretaries

that had a net worth of well

over a million dollars in paper

in the stock

of the company.

But Jane was one

of the smart ones.

Jane was able to sell her shares

for well over a million dollars

and so she retired

at an age of 34.

So, those things happen

when you're on a roll going up.

Well, it's a vey

positive year.

Health costs are already

exploding in the United States

and generally across

the western world.

One of the biggest

increasing costs

is coming from

pharmaceuticals

and there is a whole line

of argument that says

we are medicalizing more

and more ordinay life.

Certainly in the last

drug companies and the thought

leaders that they're close to,

have been involved

in some way in defining

and redefining

and designing conditions.

Expanding old ones,

creating new ones.

Because there's a lot

of money to be made

telling healthy people

they're sick.

One of the reasons

the pharmaceutical industy

was involved with

developing diseases

was that in order to create

a prescription drug or treatment,

the FDA requires that it

treats an actual disorder.

So when the FDA

said yes...

Yes.

...Female Sexual Dysfunction

is a legitimate disorder;

it started a gold rush as

inventors searched for cures.

We're going to call the device

the Orgasmatron.

Essentially what is

done is an electrode

is threaded up

the spinal cord.

And then by adiusting

the electrical parameters

you will have

an orgasm.

Leaving it on

at a low level

you would have a pleasurable

sensation there

for as long

as you wanted.

All day, waiting in traffic,

shopping,

all the sort of boring chores

of eveyday life.

Yes.

The potential market includes

the one third of women

over the age of 25

in the United States

who have problems

with orgasmic dysfunction

so I could see having clinics

in major metropolitan areas

and other areas overseas would be

Amsterdam, Berlin, and Sydney.

I hope to make

money off this.

And what do you want

to call your clinics?

Well, I'd thought of

a vey simple sign

that says, "Orgasmatron,

Inquire Within. "

This is a symbol

of marital happiness.

And so we have the two

ducks kissing each other.

They're salt

and pepper shakers.

Like I said,

people give me things

and I stick them up there

and they know I like this stuff.

This is Randle, my husband,

and this is me.

We're two old goats,

you see.

I am in a loving relationship

and my husband

has unconditionally

accepted me where I am

because he does know this not

about him, this is about me.

All of my life I have had

difficulty achieving orgasm.

This box will actually accommodate

a total of eight electrodes.

Charletta and ten other

women were enrolled

in a clinical trial

of the Orgasmatron.

Basically, you have the ability

to adjust the sensation

no matter what

position you're in.

Rate this script:0.0 / 0 votes