Orgasm Inc. Page #3

Synopsis: Filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits. ORGASM INC. is a powerful look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire -- and that ultimate moment: orgasm.
Genre: Documentary
Director(s): Elizabeth Canner
Production: Astrea Media
  1 win & 1 nomination.
 
IMDB:
6.0
Metacritic:
64
Rotten Tomatoes:
86%
NOT RATED
Year:
2009
73 min
$47,622
Website
645 Views


So, I'm going to

turn it up again...

It's taken me a long time

to get to the place

where I wasn't

humiliated so that

I could come here and do this

and even talk to you like this.

So I'm really

excited about it.

I feel like I'm well on

my way to being healed

and being more

healthy and normal.

Female Sexual Dysfunction, per se,

probably runs 80... 83 percent.

Orgasmic Dysfunction

is a subset of that.

I think that's

vey interesting

and I think there is

a tremendous need then

to do this for women,

to help women.

I'm not from the South

but I got here as quick as I could

and one of the sayings

they have around here is that,

"If momma ain't happy,

nobody's happy. "

That's right.

Each time you use

the device,

and if it does work,

we'd like you to fill this out too

please grade your

orgasmic experience.

If you need more pages

give me a call,

and I'll get

some to you.

Okay!

We have high

hopes here, huh?!

Yes ma'am.

Yes we do.

I'm in this to

heal myself.

Not only am I not normal,

I'm diseased.

That feels real bad.

Coming from the religious

background I came from

there was a lot of mixed

messages about do and don't

and this is wrong

and that's right.

Well, the flesh was evil.

The flesh was wicked.

And so you didn't want to

indulge yourself in the flesh,

or g ive over

to the flesh.

They typically can be accomplished

within about 20 minutes time.

And how long

did this one take?

About 40?

About 40 minutes.

A new article in the British Medical

Journal by Ray Moynihan,

launched a debate

about whether

Female Sexual Dysfunction

was an actual disease.

So, what got you

writing this stoy?

A friend of mine sent me

a press release

that she'd got from

a company called Vivus.

"Alista:
New Hope for

Sexual Healing for Women"

and it's from the Investor

Relations Group.

Is this about money

or medicine?

There's talk here of 430/o of women

suffering from this dysfunction

and that really, you know,

that triggered alarm bells.

It is a secret epidemic...

experience some kind

of sexual dysfunction.

suffer from

what is now called

Female Sexual Dysfunction.

Here's the actual

paper that was

in the Journal of the American

Medical Association

that first launched this

It's based on a survey

from the early '90s.

Women were asked

a series of questions

about common sexual difficulties

that they might experience.

If they answered "yes"

to any of these problems,

they were put into a box that

said Female Sexual Dysfunction

and that's how you

get to the 430/o figure.

Ed Laumann, the sociologist

from Chicago who did this survey,

he himself says that a lot

of these 430/o of women

are "perfectly normal,"

that's his words,

and that "a lot of

their problems arise

out of perfectly

reasonable responses

of the human organism

to challenges and stress. "

A correction appears in

a subsequent issue of the Journal

disclosing that those authors

had financial ties to Pfizer.

The pharmaceutical industy,

through a whole range

of vey sophisticated PR

and marketing strategies

is actually changing

how we all think about

our bodies, about our health,

and about our diseases.

Essentially you're turning

healthy people into patients.

How does one effectively protest

against the existence of a disease?

New York University professor

of Psychiaty Leonore Tiefer

was tying to

figure that out... fast.

I'm going after

the pharmaceutical industy

because I iust got really upset

with the hunt for the pink Viagra

and I thought, well,

over my dead body,

and, I'm iust going to

do something about this.

We know the truth,

there isn't a pill for eveything.

What I'm concerned about is

that there is a shift going on

in the meaning of

sexuality in the culture

towards this commodified,

individualized thing

that has

a normal level,

and that if you don't

experience it in that way

there is something

wrong with you

and you need

medical help.

I just want to say

it ain't so simple.

It's different for

different people.

I like the idea that desire is

a co-created phenomenon

rather than it being

an internal thing.

It's kind of like friendship.

You don't walk around,

how many times in the last month

did you have

the friendship feeling?

You know, friendship is something

that happens between people

and I think sex is something

that happens between people.

Leonore Tiefer runs

the New View Campaign,

with its hundreds

of members,

from her small apartment

in Manhattan.

How is your campaign

going to stop

the FDA from approving

a drug for FSD?

The FDA hearing, the public

is going to hear from us,

hopefully, as well

as from others,

that you need to prove

that there is a disorder

and you need to prove

that your drug is safe

and you need to prove

that your drug is effective.

And we're going

to go down there

and ty to throw a roadblock

in front of their steamroller.

What's wrong with drug that helps

women achieve a better sex life?

It's not iust the drug.

It's the drug in the context

of the advertising,

of the lack of education,

of the lack of regulation.

I think that it's a manufactured

term to create a market for drugs.

While Leonore used the airwaves

to spread her message,

medical experts pushed the concept

of Female Sexual Dysfunction.

Actually there are more

sexual dysfunctions in women

than there are

in men.

This is Viagra, this is actually

a sample pack, but these... tada!

Most of the medical experts

had financial ties

to the pharmaceutical industy

but did not disclose them.

Viagra is useful in a smaller

subsection of women

but it can improve blood flow

and lubrication

to women who have

that as a problem.

Now there was

a movement.

Our proposed indication,

as you've heard,

is for the treatment of Hypoactive

Sexual Desire Disorder.

And a counter movement.

Assessing sexual experience

is subtle and complex.

Evey study must be closely

examined for what they leave out.

The two sides were

really duking it out.

And it remained to be seen

who would define

woman's sexuality

in the 21 st centuy.

Ladies and Gentlemen, we'd like

to welcome you to Salt Lake City.

The local time

here is 11:
06.

In the midst

of the battle,

Vivus arranged a luxurious

ski trip in Utah

for the doctors who ran

their clinical trials.

There they planned

to announce

the long-awaited results

of the clinical trial of Alista.

The same one that featured

the erotic videos that I edited.

You know, they come

and they relax.

They get an opportunity

to do some skiing.

The one good thing,

though that you do establish

at a meeting like this, is you

establish the relationships.

And so once you have

the relationships in place,

you can play

on those.

Come on,

sing with me now.

The words, the words!

There just are no words

for how good this drug will be

...once it becomes

on the market!

The best.

These are the people

that make it happen.

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Submitted on August 05, 2018

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