People You May Know Page #2

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sponsorship deal with Hollywood Tan,

if we don't bump

the numbers.

We need a real yoga-girl

level push here.

[woman 1] They just won't approve

any of the content ideas we have.

We've suggested

motion, activation,

live Twitter Q&A.

All she does is

take selfies.

Tasha, call the guy in China,

buy 500,000 followers.

Oakley, we don't

have to do that.

Aren't you tired of

managing the digital lives

of C-list YouTubers

and DJs?

I wanna be posting

for Gosling.

We should be

creating campaigns

for Weezy, Yeezy, Jigga.

Maybe we're doing it wrong.

Maybe instead of

chasing clients

who already

have followings,

we build it ourselves.

So what?

Take someone like...

Kevin here and invest time,

energy, resources,

into growing his audience

across all social media

until he's seen as

an influencer?

This Kevin?

Pepsi won't pay

to see an Instagram

of whatever garbage

Kevin decides to eat that day.

Toyota isn't gonna

shell out $10,000

for a vine of Kevin

driving his trash car.

Yeah. I don't own

a car, so...

Exactly.

Listen. You guys are all

really sweet kids.

And your parents probably

all really believe

you made the right decision

to not become doctors

or lawyers,

because the world is

"different" now.

But unless you love sleeping

in the room you grew up in,

and watching The Voice

with Grandma,

we're gonna need

better ideas than that.

[inhales deeply]

Essential oil spritz?

Essential oil spritz?

Just remember...

the line of over-confident

clever millenials

who think their opinion is

the only one that matters

is literally endless.

[soothing instrumental music]

[cell phone buzzing]

- [Jed] Hello.

- [woman] Hey, Jed.

It's Lucia from Condenast.

[Jed] Oh, hi, Lucia.

How are you?

[Lucia giggles] Could be

better, could be better.

Huge favor.

Our in-house guy

botched the job,

and you would be

saving my ass again

if you could pull

this project off today.

[Jed] Yeah, yeah.

Okay, um...

[Lucia] Wait, I'm sending

you the material right now.

I just need a standard six pack,

blue eyes instead of green,

and the junk needs

to be bigger.

[Jed] Okay, like,

a lot bigger, or...

[Lucia] A lot.

[Jed] Um, I can...

I can do that.

I can mess around with this

guy's junk, no problem.

Um, great.

And you need it by...

What did you say

you needed it by?

[Lucia] 9:
00 p.m.

[Jed] Yeah, okay. All right.

Well, I better do it now.

I can do that. Yeah,

I can make that happen.

[Lucia] Talk soon, Jed.

[Jed] You got it.

[phone clicks]

[cell phone buzzing]

- [Jed] Hi.

- [Lucia] Thank you, thank you, thank you.

[Jed] Honestly not a problem.

Any time.

[Lucia] I'm calling you

next week. All right.

Bye, Jed.

[Jed] Okay, bye.

Oh, also, Lucia,

I mean, I don't know

if you'd wanna,

uh, grab a drink, or...

Hello?

Lucia?

[swishing]

Hey.

Are you swishing

coconut oil again?

Mm.

- Lights before I go?

- Mm-hmm.

Good talk.

[suspenseful music]

- Hey.

- Hey, Carl.

- Uh, drip with room.

- No.

I'm gonna have

a latte today.

Look out, world,

here comes Jed with

a vanilla latte.

No, I'll do a... I'll

just do a regular latte.

[Tasha] Hey, Jed.

Oh, hey, Tasha.

Sit down.

[softly] Sh*t, yeah, bro.

Hey.

So... How's life online?

Um...

Bigger...

I guess.

I love that picture

of you with Usher.

Oh, thanks.

Yeah. That, uh...

That was a fun night.

When was that?

Spring 2014.

- 2014?

- Yeah.

Hmm.

Really, really

nice work, Jed.

I mean, honestly you

have some serious talent.

What are you talking about?

It's simple.

That picture was taken

in April 2014,

and that cardigan

you're wearing

is from the Banana

Winter Collection...

of 2015.

It's physically impossible for

that moment to have ever happened.

Um...

Listen, Jed,

I think it's brilliant.

- You do?

- I'm not trying to expose your sh*t,

or decimate your

newfound digital life

or anything like that.

I want to help you.

Help me with what?

I'm very confused.

I'm interested to see if I

can take someone like you,

someone living in the dark

ages of social media,

and grow their following

into a significant place.

Okay.

We already know that

you're a gentleman.

You're obviously

a gifted artist,

and you're good looking,

but not too good looking,

so I really think people

will identify with you.

Why don't I come over and

you can show me how you do it?

[camera clicking]

Um... Loosen up.

[camera clicks]

Great.

- Good?

- Got it.

[chuckles] Wow.

Good job with

the lighting.

Tasha, why are you interested

in doing this with me?

Let me break something

down for you, J.

Of the 7.2 billion

people on Earth,

three billion have

Internet access.

2.1 billion are using

social media right now.

You are a blank canvas.

We are measured by the amount

of people who follow us.

Our relevancy

is quantifiable.

Online currency

is the new currency,

and the sooner that

we accept that,

the sooner we're

able to succeed.

Who am I more

likely to date?

The guy who has 56,000

Twitter followers,

or the guy whose avatar

is still an egg?

- I...

- It's simple.

You need to have an opinion, you need to

keep it short, and you need to have it now.

You need to engage.

You need to stay ahead.

You know, people with power

create trends,

and usually those people

are celebrities.

But I'm not interested

in celebrities.

I'm interested

in celebritization.

That's where you come in.

So, J, do you wanna

stay an egg?

No, I hate eggs.

Good. Me, too.

Okay. So, I've been

thinking about it,

and you have a really nice

start with your Facebook.

But females 25 and up

are the core users,

so there are really no character

or asset limitations.

You can really feel free to

open up and be yourself.

Show your sensitive side.

Twenty-three percent

of Facebook users

check their accounts

five times per day,

so you'll need to be

updating consistently.

For the 18 to 49 age group,

YouTube has a greater reach

than any cable network.

So new video content

will launch on our channel.

[man over phone] BuzzFeed,

how may I help you?

Hey, can I have

Gibson's desk, please?

- This is Tasha Lorino.

- One moment, please.

Twitter, it's all about

how you play it.

It's a total horse show,

so own it.

[man] This is what they sent

us, and I mean, it's nice.

These are last three approves.

Yeah, absolutely.

We're just gonna

rule that out entirely.

[Tasha] Pinterest, we can

probably stay away from,

because you're not a mom

or an antique collector.

Facebook and Twitter

dominate social media,

but their mainstream status makes the younger

generation feel like it's old school.

Yup.

[Tasha] That's why we're

gonna focus on Instagram.

Your pictures and videos should

be younger skewing though,

and you should link it to your

Facebook for greater exposure.

Just please, please make sure

that you stay on trend.

What about Snapchat?

[Tasha] Relax,

we'll get there.

[Will] So, Jed,

what do you think?

Should we text it to you?

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