Scare Campaign Page #5

Oh, I get it.

Masked Freaks.

That's your big twist.

- Em...

- Who is that?

Is that JD? Tony?

- Em, Em.

- Who's our mystery man?

Or maybe you're just

another wannabe actor

who thinks they're gonna be

the next big thing.

Well, I've got news for you,

buddy.

Oh! Oh, edgy.

Argh!

We've got to go.

Masked Freaks.

Yeah.

What just happened?

These are the real bad guys.

We've got to go.

- No! Where's Abby?

- No, no, no.

- We're not going back in there.

- Where is she?

It's gonna be crawling

with those f***ing freaks.

Marcus, where is she?

East wing. She's with JD.

Em!

We get Abby first,

then the others.

Ah!

Careful, careful.

Oh, JD, mate.

Abby.

She's not here.

Yeah,

that's JD's secret recipe.

What's going on?

- Hey.

- Hey! Hey!

- Hey, leave her alone!

- What are you doing?

Argh!

Leave her the f*** alone!

Oh, f...

She's still alive.

OK, so JD isn't the mole.

What are you talking about?

What, you think this is

a crazy coincidence, Emma?

They can't have done this

without any inside information.

We are watching.

We are recording.

You didn't expect us.

Where's Abby?

If you want to see

the girl again,

come to the control room.

Come on.

Em!

We know how this sh*t works,

alright?

Whatever they've got planned

for us, it's gonna be brutal.

We're just gonna casually

stroll out of here?

Abby's alive, Marcus.

Maybe the others are too.

Or maybe they're behind it, Em.

Well, you've been messing with

people's heads for so long.

Maybe this has just

all caught up with us.

No, we're not murderers, Em.

We're f***ing storytellers.

This episode was all going

so perfectly to script

till these freaks came along.

You said the best ones always

go a little off script.

Oh, God.

What's going on?

They've hijacked the feed.

You're bleeding.

What?

Marcus! Dick!

Hello? Is anyone there?

Talk to me, for f***'s sake.

Tony!

What's happening?

Is Trent back on?

Tony, get out of there now.

He can't hear us.

Oh, hang on. Here they come.

Who's this guy? Where's Em?

Hey!

Marcus,

for God's sake,

he's got a f***ing chainsaw!

Now,

hang on a second...

Wait, wait...

Watch my arm!

No!

What have you done with Abby?

We'll get to that.

But before we really

f*** with your minds,

we'd like to thank you for

being such compelling victims.

Our analytics tell us audience

retention is so much better

when there's real conflict.

Oh, you need a f***ing

algorithm to tell you that?

This is how the new

entertainment works.

The data does not deceive.

Data? F*** off.

If you wanna scare,

you make 'em care.

Who put you up to this anyway?

Was it the network?

Why would we need them?

We've got all the money

we need

and total creative control.

Oh, well, you're just

living the dream, aren't ya?

One of our biggest fans

suggested the idea.

The new entertainment is not

about the vision of one man...

Shut up and tell us

where she is!

How about I show you?

Let go of me, you f***ers!

Help, Emma! Marcus!

Marcus, help me!

No, no, don't!

Rohan's garden.

Seal the

little b*tch up and bury her.

Help me!

Please! No!

Abby. Abby, I'm going to

get you out of there, OK?

You've seen those movies

where people get buried alive

and they survive

for hours and hours?

Bullshit.

That thing is airtight,

and once that hole

is filled in,

I give her five minutes.

That's on the other side

of the complex.

Analytics have shown

the audience loves

a ticking time bomb.

Ticking clock, you f***ing...

F*** your analytics

and your sick viewers!

We've gotta go. Come on!

Help me, please!

Em!

Jesus Christ, he's just a kid.

Come on, Em. We've gotta go.

We've got to get Abby. Em...

Help me! Please!

Em! Em! Em! Em! Em!

Hang on, honey.

Help me!

Just a little bit longer.

We're nearly there.

No! NO!

Come on! Come on!

Open! Open it!

Get it open! Get it open!

Alright, here we go.

There you go.

OK, honey, we've got you.

You're alright.

How'd you like that, huh?

We beat you.

We f***ing beat you.

Show's over.

Come on, let's go.

Oh, no, no, no, no,

no, no, no, no.

What are you doing?

We did it. We got the girl.

We get to live now, right?

No-one said anything

about letting you live.

In the new entertainment,

there are no happy endings.

So what now?

Oh... you won't believe

what happens next.

Our mods have asked us

to keep you alive.

The organisation sees you

playing an ongoing role

in the project.

Not if I have anything

to do with it.

What about Abby and Marcus?

You can take one of them

with you.

The decision is yours.

You know what to do, Em.

No, no, no, no, no.

I'm sorry.

Emma, please!

Get away from her,

you f***ing freaks.

You track

these bastards down, Em.

Track 'em down

and you make...

We are watching.

We are recording.

Expect us.

We'll go into town

and we'll get the police.

There's still time.

What the f***'s going on?

So this is how you're going

to end it, huh? Huh?

Is that the best you've got?

You're going to need more

than blood and cruelty

if you want to be remembered.

You're all attitude

and no f***ing imagination.

Where's the craft?

Where's the twist?

Cut it there.

Are you sure they're going to

buy it? Like, I can go again.

No, I thought

you were great.

No, no, no. I can do it

again. I'll do it again.

- OK.

- OK.

- Still rolling.

- Yep. Here goes.

Help me!

Emma!

That's actually pretty good.

Help me, please!

Emma, please!

Emma!

Oh, God.

Help me!

Please help me!

We're nearly there,

Abby.

- It's gonna be OK.

- I know.

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