Side Effects

What are the advantages of Vivexx?

Two words:
Proven efficacy.

Arghhh ooofff!!! (frustrated grumbling)

Vivexx offers your patients unsurpassed clinical

efficacy.

Ahhhhh, AHHHHHHHH (screaming)

This absolutely, the most efficacious drug your

patients can use. (giggling)

Arrrhhhhh aaaaahhhhh (screaming)

Our drug is clearly the most efficaciousest!

Arrrhhhhh aaaaahhhhh (panting)

Is efficaciousest even a word?

(heavy breathing)

My name is Karly Hert. I sell drugs for a living.

Legally that is.

I am a pharmaceutical sales consultant.

You're probably thinking that I have a medical

background, maybe a nursing or pharmacy

degree.

Well, I do have a science degree...

political science, that is.

How then did I get this job?

You're recruiting me to be a pharmaceutical

consultant?

Yea, isn't that exciting?

Um, but I sell cellular phones...

You know... in college I took a weatherclass to

fulfill my science credit.

Ahh, well they can teach you all that stuff.

They are just looking for someone with...

ample...

(bell "ding")

Sales experience.

Oh...

(chuckling) Did I mention that you would get a

company car?

(narrated) A free car?

I was 23, I still owned 10's of thousands of dollars

in student loans

and had no idea what I would actually be doing in

this new consultant job.

But a free car????

AWESOME!

(Laughing)

(narrated) It wasn't like I didn't have a car.

(narrated) But a new free car?

(narrated) I was almost as excited about the car

and salary jump...

(narrated) as my mom was about other benefits

that came with the job.

(narrated) almost.

Honey, I know you are going to marry a nice

doctor, I just know it (weeping)

I did meet a lot of doctors,

but to my mother's dismay, the more I met, the

more I knew I would never, ever marry a doctor.

Hi Dr. Jacobs.

Yea? What?

Uh, your nurse said you needed some samples

for the office,

so I just need a quick John Hancock if you don't

mind. Great.

Thanks... Uh, OK.

So, if you notice in the graph there just been,

really uh really great long term affects on the

patients.

We can send you some stuff and you know, I think

the results really prove themselves.

Sure.

So, if you just want to you know, look at the

material, it sort of speaks for itself.

OK, great. Thank you. Would you like to go out

with me sometime? On a personal level?

I'd love to.

OK.

I can't this week, next week looks bad too, and I

am at a conference the following week...

but it looks like I can squeeze you in one month

from today.

But it would have to be at 6:00AM, maybe for

coffee.

(narrated) My name is Karly Hert.

(narrated) Did I say I am a drug dealer?

(narrated) I was a drug dealer. This is my story.

# You're a love cat-kitty all the world will never

pity you...

(narrated) The company manual outlines several

rules for a successful career as a pharmaceutical

representative.

Hi Dr. Smith.

Not today Karly.

(narrated) Rule number 1 maintain and outgoing

and friendly attitude.

Hi I'm Karly Hert with...

I don't see reps.

God, I'm starving!

Hi. I'm Karly Hert with Braden-Andrews.

Hi. I'm Dr. Gardner, nice to meet you Karly.

Oh yes, take them. Did you know that Vivexx

is... ok

(narrated) Rule number 2: A professional

appearance is mandatory.

(narrated) Rule number 3: Dating co-workers, is

strictly prohibited.

(narrated) Rule number 4: Stay up to date by

reading all the current medical journals.

(Beep, Beep)

(narrated) Rule Number 5: Return all calls

promptly.

(phone) You have 22 new voicemail messages, to

check unheard messages press.

(Beep)

Hello, I'm Karly Hert with Braden-Andrews.

Are these your samples on the back?

Yes.

We will get to you when we can.

(narrated) Rule number 6: Develop positive

relationships with all staff members.

You know, periwinkle is really your color, Betty.

Oh Fred.

It is. Say, are the docs in?

You bet, come on back.

(narrated) Rule number 7: Always carry yourself

with poise and grace.

Ah, here you go.

(narrated) Rule number 8: Keep accurate records

of staff's preferences.

Oh sh*t! Pizza again!

Dam it.

Well, we just received the latest Festril weeklies

and as you can see, we have really flattened off.

But didn't we just have 4 weeks straight of record

market share gains?

As the saying goes... what have you done for me

lately?

Listen people, the name of the game - is growth.

Ok.

Now, our competitors may pat themselves on the

back for past accomplishments, but not us.

That's what makes us stand apart.

Scott, where is Dr. Schmidt at in terms of Festril

prescriptions?

About 2%.

Why isn't he onboard yet?

He likes to wait at least a year before prescribing

any new drugs, it's a safety issue.

He also likes to reserve the quinolones for

compromised patients.

What kind of idiot would reserve the most

effective drug on the market? What's his reason?

Well, because last year when we didn't have our

own quinolones to sell

we were calling him an idiot for using such a big

gun when it wasn't absolutely necessary.

Well, it looks like you did your job a little too well

last year.

Have you invited him out to Corporate yet?

No, but I was going to do that later.

I want him flown out with Corporate. Also, make

sure he is signed up for the webcast with Dr. Sing.

I want you in his office twice a week for the next

three. Got it?

Yep got it.

Ok. Just remember people the company has a

really big goal to hit.

We have until Decemberto hit the mega double.

Double the profits, double the growth.

Let's keep our fingers crossed for a really bad

respiratory season; lots of pneumonia, lots of sinus

infections. (chuckling)

Also, keep in mind that we that we are gearing up

for the Vivexx launch.

Potentially the biggest drug to hit the market ever!

So, are we all on the same page?

Listen, just remember team...

...what our job really is ultimately about is to

protect and prolong human life.

It's the Braden-Andrews Credo.

All right get out of here, have a good weekend.

Karly.

Yea

Just a word with you. Actually the district

numbers weren't down that bad over all.

What dragged us down was your territory.

Um um, well I.

I don't want excuses, OK I just want you to get the

job done.

Corporate will not hesitate to get somebody who

will.

OK:

Oh, and I almost forgot, you are now going to be

doing reminder calls for Glucadox...

I don't know anything about diabetes.

It's just a reminder.

But what if the doctor asks me something about

the drug or the disease or other treatments?

Then just refer him to our medical department.

OK:

Are you on board here Karly?

Yea.

Okay.

Nice stain.

Yea. Thanks.

Hi Dad.

Yea honey, I don't know if I am going to able to

make the trip. Things are a little tight around here.

No problem. Okay.

Rough day?

Did I just see you at the rep meeting?

Unfortunately, yea.

I haven't seen you around here before.

And you won't. This is my first and last week.

Really?

Uh-huh.

So then he says to me, "Do you think you could

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