Steve Jobs: The Man in the Machine Page #9

the iPhone, definitely.

He made the iPhone,

which shocked the world

with its touch screen and stuff.

So, what are we down to?

13 minutes and...

Whoo-hoo!

- It's go time!

- Oh, yeah.

- Oh, yeah. Swipe to unlock.

- Sweet!

All my life

Is changing every day

There she is.

In every possible way

iPhone's been shipping

for exactly 200 days today.

And I'm extraordinarily pleased

to report

that we have sold

four million iPhones to date.

Never quite as it seems

And then I open up and see

The person falling here is me

Today we're introducing

the iPhone 3G.

In a little over two years,

we have sold 30 million iPhones.

And with a swipe,

you have changed your life.

Yes!

- How may I help you?

- iPhone 4. Where is the iPhone 4?

Oh, I'm very sorry,

but we are currently sold out.

However, we did finally get

some more HTC Evos in.

What? What is that?

Is it an iPhone?

No, it is that 4G phone on Sprint.

If it's not an iPhone,

why would I want it?

Well, it's similar to an iPhone,

but has a bigger screen.

I don't care.

The internet speeds

are around three times faster.

- I don't care.

- It f***ing prints money.

- I don't care.

- It can grant up to three wishes.

Even if one of those wishes

is for an iPhone.

- I don't care about any of that.

- OK, fine.

Then what the hell entices you

about the iPhone 4,

if you don't mind me asking?

It is an iPhone.

I remember the first set of

people I interviewed about the iPhone.

I've been interviewing people

about their computers

for, you know, decades.

I've never seen this kind of connection

before with an object.

In the beginning,

the impulse was to sit you down

and to show you everything

on their iPhone.

As time's gone on,

there's been less of that

and more of what I call

the "alone together phenomenon."

It has turned out to be

an isolating technology.

Did you ever see

that Wim Wenders film,

"Until the End of the World"?

Yes, I love that.

People fall in love with their dreams,

and they walk around

with hoods over their head

and screens in front of them,

fascinated by their dreams.

By the time I came to rescue

Claire, the only thing she cared about

was having fresh batteries

for her video monitor.

It's a little bit like that.

It's a dream machine,

and you become fascinated

by the world that you can find

on these screens.

And the face of that technology

was Steve Jobs.

What would you say about

the responsibilities of power

once you've achieved

a certain level of success?

Power? What is that?

Your daddy, he's an outlaw

He found a loophole

where if you lease a car,

you have a six-month grace period

to put license plates on.

And so he leased the same car

every six months,

to avoid putting license plates

at all.

I think he told people

that it's because he didn't

want people to identify him.

Well, there's nothing more identifiable

than a silver Mercedes

with no license plate.

I mean, it screams "Steve Jobs"

in the Valley.

Riding to work with Steve Jobs.

Riding to work

with the good ol' Stevie.

Oh, look at that,

he's in the carpool lane.

And it does give you a glimpse

of how he thought he was above the law.

He oversees his kingdom

Where no stranger does intrude

His voice

It trembles as he calls out

For another plate of food

One more cup of coffee for the road

Jobs also made it a habit

to park his plateless Mercedes Benz

in handicap parking spots

around the Apple campus.

It even became something

of a pastime in the Valley,

to take a picture next to Steve's car.

One more cup of coffee before I go

To the valley below

He was a hero in the Valley

because he made buckets of money,

but unlike Bill Gates,

Jobs told people that giving away money

was a waste of time.

Under Jobs, Apple terminated

its philanthropic programs.

Jobs kept acting

as if Apple was a start-up,

but by 2010, it was one of the most

valuable companies in the world.

Among the rich and famous,

Jobs was a compelling character.

A counter-culture businessman.

But what were his values as a citizen?

Was he interested in power

to change the world

or the right to have power

without responsibility?

There was an experience

where actually a couple of people

were fighting over you,

were they not?

- Oh, man. I went to Palm.

- Then a bunch of people went to Palm.

Yeah. Yeah.

- Was Steve pissed off?

- Oh, man. Yeah.

I gave my resignation.

It went up the chain, like you do.

And just sure as hell,

like 20 minutes later,

I get a call from Steve's admin,

"Steve wants to see you."

He sits down. He just kind of sits

there, and he looks at me.

And I start to kind of launch

into my little spiel that I had planned,

and he says, "You know

you f***ed up Bluetooth, right?"

I just stopped. I'm like...

And then we go through

this half-hour mind f***.

It becomes very "Godfather" - esque.

You know, "You're part of my family,

and Apple's my family,

and you don't want to leave my family."

And at the end, he says,

"If you choose to leave my family,

should you decide to take so much

as one member of my family away from me,

I will personally take you down."

To keep his family together,

Jobs was willing to let Apple bend

or even break the law.

In 2011, a class-action lawsuit

filed by more than

64,000 Silicon Valley workers

revealed that Jobs, along with

the CEOs of Google, Intel and Adobe

had colluded not to recruit

each other's employees.

If you're working there at Apple,

or wherever you're working,

you've got another company

that you might move to

and take your expertise with you

and earn more money at that company.

They won't accept your rsum.

They won't return your phone calls.

Right. Because they won't

let them poach each other.

- Correct.

- That's not a legitimate situation.

You know what some of

the strongest evidence was?

E-mails of the late, great Steve Jobs.

- Really?

- Tons of them, yes.

Less than a month after

Google co-founder Sergey Brin

received this threat from Jobs,

Google circulated a "do not cold

call" list that included Apple.

Two years later, Google tried again,

and Jobs e-mailed Google CEO

Eric Schmidt

to remind him of their

gentlemen's agreement.

Schmidt placated Jobs by assuring him

that the culprit would be fired

within the hour.

When Jobs learned

that the woman had been canned,

he showed his pleasure

in two efficient keystrokes.

Someone's going to come out

of the door. Do we want a shot of that?

Are you taking a picture

of the inside?

We're taking a picture

of the Apple logo on the door.

OK, we cannot have people

taking pictures.

Tonight, a Wall Street scandal

has reached deep into

an iconic American company,

the Apple Corporation.

It all centers on an alleged scheme

to under-report Apple's expenses

by $40 million,

including $20 million

that went straight to the company's

celebrity CEO Steve Jobs,

in the form of what are known

as backdated options.

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