Steve Jobs Page #2

There’s a Mac (the original Mac) on a small table.

There’s also a large, unopened carton that was recently

delivered.

JOANNA:

And if you keep alienating people

for no reason there’s gonna be no

one left for it to say hello to.

STEVE:

It’s not for no reason. We blow

this and IBM will own the next 50

years like a Batman villain.

Remember the phone company?

(MORE)

STEVE JOBS - Shooting Script 03/19/15 9.

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STEVE (CONT'D)

That’s what Bell was called, the

phone company. IBM will be the

computer company and in 10 years

they’ll be the information company

and that’s very bad for the human

race so we don’t have time to be

polite or realistic ‘cause if we

are, this company’s next product

launch will be held in front of 26

people and a stringer from the

Alameda County Shopper’s Guide.

JOANNA:

We--listen--we haven’t advertised

the voice software. We could pull

it out of the demo and no one would

be disappointed. Do you want to try

being reasonable just, you know, to

see what it feels like?

STEVE:

Okay, pull the voice demo.

JOANNA:

Thank you.

STEVE:

And then cancel the launch.

JOANNA:

I see, you just (tricked me a

little).

STEVE:

(over)

You can tell me how unimportant it

is but if the computer doesn’t say

hello then neither will John

Sculley who, I promise you, agrees

with me.

JOANNA:

Sculley’s not gonna cancel the

launch ‘cause he’s not insane.

STEVE:

He’s also not a hack and when it

comes to the Macintosh he’s gonna

do what I ask him to do. What is in

this box?

STEVE JOBS - Shooting Script 03/19/15 10.

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JOANNA:

Nothing you need to worry about,

don’t even open it.

STEVE opens the flaps on the box and pulls out an issue of

Time magazine. “Machine of the Year” is on the cover with a

picture of a computer. It’s a carton full of copies of Time.

STEVE:

(pause)

What the f*** is--why is there a

carton of--who did this?

JOANNA:

Somebody thought-

STEVE:

Who?

JOANNA:

--doesn’t matter--thought it would

be a good idea to have copies of

that Time cover available at

everyone’s seat. It was nipped in

the bud and all the copies are

being taken out of the building-they’re

probably already out of the

building so...problem solved.

STEVE:

This isn’t a Macintosh.

JOANNA:

I understand.

STEVE:

Somebody thought it would be a good

idea to, like, enthusiastically

hand over copies of Time with a not-

a-Macintosh on the cover at the

launch of the Macintosh? What are

they handing out at Hewlett-

Packard, a bushel of apples with my

face on them?

JOANNA:

I’m sure the thinking was-

STEVE:

Yeah?

STEVE JOBS - Shooting Script 03/19/15 11.

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JOANNA:

--that since the computer is Man of

the Year that that’s good for our

business but like I said I’m having

them removed from the building.

STEVE:

What I’d like you to do with them

is to take them, all 2600 copies,

and stack them on Kottke’s desk and

tell him Steve says, “Happy New

Year to you.”

JOANNA:

Okay.

STEVE:

I gave Michael Moritz full access,

the whole campus. Bandley, Apple

II, Lisa, I gave him Sculley,

Markkula, I gave him Woz, I gave

him everybody. Betrayal, thy name

is Michael Moritz and Bozo, thy

name is Daniel Kottke. What should

I call the person who thought it

would be a good idea to hand these

out?

JOANNA:

I’m not telling you who it was, it

was done without malice, it’s been

taken care of, you have a half-hour

and we have things to talk about.

STEVE:

Like what?

JOANNA:

Like a million in the first 90 days-

STEVE:

Joanna-

JOANNA:

Twenty thousand a month after that.

STEVE:

Look-

JOANNA:

I’m begging you-

STEVE JOBS - Shooting Script 03/19/15 12.

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STEVE:

Those are the forecasts.

JOANNA:

--because this is my field. I am

begging you to manage expectations

out there.

STEVE:

I’m fanning (expectations).

JOANNA:

(over)

We’re not gonna sell a million in

the first 90 days.

STEVE:

Everyone, everyone, everyone.

Everyone is waiting for the Mac.

JOANNA:

Maybe, but what happens when they

find out that for twenty-four

ninety-five there’s nothing you can

do with it?

STEVE stares at her...

JOANNA (CONT’D)

(pause)

We were competitive at 1500 but

once you replaced the Motorola 6809

with the 68000-

STEVE:

--which is what supports menus,

windows, point and click, high res

graphics-

JOANNA:

Yeah, ‘cause everyone needs

rectangles with rounded corners.

STEVE:

Coach lands on the runway at the

exact same time as first class.

JOANNA:

(beat)

I don’t have the first f***ing idea

what that means but this is how it

got to $2500.

STEVE JOBS - Shooting Script 03/19/15 13.

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STEVE:

Okay-

JOANNA:

Which is the price point on the PC

which can do a lot more.

STEVE:

Who’s gonna want a PC once--what

idiot is gonna want--if I need to

tell you there’s a spot on your

shirt I point to the spot, I don’t

say there’s a spot 14 centimeters

down from the collar and 3

centimeters to the right of the

second button while I try to

remember what the command is for

club soda, that’s not how a

person’s mind works.

JOANNA:

If the goal was ease of use, maybe

you should’ve given it some memory.

STEVE:

You can complain about memory or

you can complain about price but

you can’t do both at the same time.

Memory is what costs money. And I’m

glad you’re telling me your

feelings about the Mac now because

we have a half-hour left, we can

redesign it.

JOANNA:

I’m just asking you to (manage

expectations).

STEVE:

(over)

Look at their faces when they see

what it is. They won’t know what

they’re looking at or why they like

it but they’ll know they want it.

JOANNA:

Not instantly. When people heard

“Rite of Spring” they tore the

chairs out of the theater, they

didn’t buy the record.

STEVE JOBS - Shooting Script 03/19/15 14.

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STEVE:

“Rite of Spring” happens to be the

most revolutionary and provocative

symphony of the last century.

JOANNA:

Yes, exactly, but Igor Stravinsky

didn’t say he was gonna sell 20,000

units a month.

STEVE:

It was 1913, there weren’t--I don’t

know why we’re talking about

Stravinsky when-

(holding up Time)

--I’ve been properly sodomized by

Dan Kottke in Time magazine.

JOANNA:

Look, obviously--let me say this-obviously

Daniel didn’t think he

was doing anything wrong.

STEVE:

By talking to Moritz about it?

JOANNA:

Yeah.

STEVE:

What does that mean?

JOANNA:

You said--when you told me the

story, you said, “Dan, did Michael

Moritz ask you if I had a daughter

named Lisa?” and Dan said, “Yeah”

and you said, “What did you tell

him?” and Dan said, “Yes.” My point

was that he answered you simply and

honestly because he didn’t think

he’d done anything wrong.

STEVE:

(pause)

Except, Joanna, except--I don’t

have a daughter named Lisa!

(beat--picking up the

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