The Greatest Movie Ever Sold Page #3

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So this is it. It's on! It's real right now.

- I want to introduce you to Morgan.

- Hi.

- Hi, how are you? I'm Morgan Spurlock.

- Beth Jones.

I have friends who make great,

big, giant Hollywood Elms

and I have friends who make

little independent Elms like I make.

And the friends of mine

who make big giant Hollywood movies

say that the reason their films

are so successful

is because of the brand partners

that they have.

And then my friends who make

small independent Elms say,

"Well how are we supposed to compete

with these big, giant Hollywood movies?"

And the movie is called

The Greatest Movie Ever Sold.

So now how specifically

will we see Ban in the mm?

See anytime I'm getting ready to go,

anytime I open my medicine cabinet,

you will see Ban Deodorant-

While anytime I do an interview

with someone,

I can say,

"Are you fresh enough for this interview?

"Are you ready? You look a little nervous.

"I want to help you calm down,

so maybe you should...

"Maybe you should put some on

before the interview. "

So we'll offer one of these fabulous scents,

Whether it's a Floral Fusion

or Paradise Winds,

they'll have their chance.

We'll have them geared

for both male or female,

solid roll-on or stick,

or whatever it may be.

That's the two-cent tour.

So now I can answer any of your questions

and give you the Eve-cent tour.

We are a smaller brand,

much like you talked about being

a smaller movie.

We're very much a challenger brand

so we don't have the budgets

that other brands have.

So doing things like this,

remind people about Ban,

is why we're interested in it.

What are the words you would use

to describe Ban?

Ban is blank,

That's a great question,

Ban is superior technology,

Technology's not the way

you want to describe

something somebody's

putting in their armpit,

We talk about bold. Fresh.

I think fresh is a great word that really

spins this category into the positive

versus the "Tights odor and wetness. "

It keeps you fresh,

How do we keep you fresher longer?

Better freshness, more freshness.

Three times fresher.

Things like that that are,

you know, more of that positive benefit,

When it comes down to cost

and things like that,

do we have to have

a sideline conversation about that?

About what things will cost

in this film, or what?

- Yeah, to participate.

- No, we can talk about it now.

Okay. What do you project?

We're trying to sell

the above-the-title sponsorship,

the naming rights for a million dollars.

All the way down to brand partners

who will come in for anywhere

from $25,000 to $100,000.

What about concerns that you would have,

or things that you would be worried about?

You have a somewhat

controversial reputation,

How can you assure us

that it'll be done in a positive light?

I think, when it comes to

all of the brand partners...

Like the way that Ban

will be portrayed in the Elm will be...

There's no way I would disparage Ban

because, again, at the end of the day

you are my partner.

- I think that was the main concern.

- Yeah.

I don't know that we have...

We're pretty excited about it,

Is there a number that you guys want to hit

that's the amount you'd want

to commit to something like this?

I think in that 50-range.

I think you were talking...

- Amazing! That's great. Great to meet you.

- Great to meet you.

- Great meeting you.

- Great presentation,

- Thank you,

- We're really looking f onward to it,

One down, about 15 to go,

But I mean, as they say,

smells like a brand new day.

With Ban on board,

Richard thought I should talk

ta an old lawyer friend of his.

That way I know exactly what I can

promise folks,

not to mention, what I can

and cant say about them.

- Hey, Rick?

- YES,

- Hi. I'm Morgan Spurlock.

- Hi. Nice to see you.

- Good to see you. How've you been?

- Good.

Richard called you,

told you about the mm we're about to make

and we need some real legal advice.

We're making a movie called

The Greatest Movie Ever Sold.

The most important question,

what's going to keep me

from getting sued in making this movie?

I think you'll probably be okay

because the whole set up of the Elm

establishes the context.

So I can say something's the "greatest"

and not have an issue with it?

YES,

Film can be a documentary,

in which case everything should be real,

and Elm can be completely Fiction.

And most commercials, most advertising

is slice of life, it's completely fictional.

The flip side Of that,

we sometimes call "faction. "

So wait, What's "faction"?

Faction is when you've combined

documentary,

or factual, or historical information

with speculation or notion.

Where you've got a mix of fact

and then something that you as a director,

or an author writing a book,

really has an obligation

to indicate to the audience

what is the historical fact and what is the

speculation in a typical work of faction,

If I say that these are the greatest

sunglasses anybody could ever wear,

in The Greatest Movie Ever Sold.

Can I... On the inverse,

can I say that every other sunglasses

are the worst sunglasses ever made?

You know, if you're saying everything

that's a sponsor is the greatest

and everything else is trash,

people seeing the film are going to get

that you're making a point

and that it's not a personal endorsement.

So, you're a very powerful attorney

here in New York City.

You're a partner in the firm.

So how much did this hour just cost me?

My rate's $770 an hour,

But, advertising has its value

so this is advertising for me,

So the question is how much

does it cost me to be in your movie?

Ah' the big Hollywood blockbusters have

tie-ins with fast food restaurants.

Cups, toys, you name it.

None of those guys would calf me back.

Bu! I did find one

Central Pennsylvania staple

who thought this could be right

up their alley,

They were so excited they even flew me

to their offices in their private plane.

As I said, I am a fan of Sheetz.

I love Sheetz,

- Are you blowing sunshine up our ass?

- I am.

- Okay.

- In a great way,

Shameless marketing,

More shameless plugs,

that's what we want to do for Sheetz,

We're going to be traveling around talking

about the impact of product placement,

marketing and advertising,

talking to people along the way.

And where better to talk to people,

- than at a Sheetz?

- True.

At a gas pump,

I want to hear people,

what they think about products,

What do they think about Sheetz?

And again,

when we're going to interview people

we wanna make sure we interview people

right inside of a Sheetz location.

We want ID Sit down and have interviews

With someone Who...

- Have a sandwich.

- Yeah, we'll have a sandwich.

Here I am enjoying a meatball sub

talking to this gentleman.

We're talking about product placement,

And so maybe we'll talk to somebody

who's against product placement,

who's against advertising,

against marketing in Elms.

We'll talk to them inside of a Sheetz,

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