The Greatest Movie Ever Sold Page #4

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- While they have the product in their hand,

- Of course. That's the best part.

Cool. All right, yeah,

And for me, what I'm really excited about,

is to have Sheetz be the home

of our collector cups.

Of course, the fleet truck,

for The Greatest Movie Ever Sold.

There's the cup where you'll get

The Greatest Floozie You'll Ever Drink,

Right inside there,

And of course, "Holy Sheetz,

I can't believe how many choices there are!"

"Collect all four at your Sheetz. "

See? First time ever,

documentary with collector cups,

They're going to be on that

like a wet T-shirt,

That's right. That's big right there,

That's big,

What do you think are the probability

of negative press is?

Is that, like,

"Here's this jerk who's making

"this horrible, horrible marketing movie

"with the assumption

that Americans are idiots. "

Okay? And then that's what they talk about

on E! Or something.

"Morgan is an idiot and he

thinks all of Americans are idiots

"and all the people who sponsored

this film are idiots.

"They're bigger idiots. "

What does that do 10 Our brand?

This Elm will literally talk about this

thing that is in front of all of us.

That is, literally, right there every day

and bring it home in a way

that just makes us think about it,

recognize it. I don't think

people will look at you like you're stupid,

I think people will look at you like,

"These people were brave enough

"to be a par! Of this because

they're not afraid of their brand,"

Is there a plot?

Or is it just shameless marketing?

No. The plot is literally me trying to find

the people to support a film like this,

that talks about the topic. This is the,"

This is the movie right now.

This is it. It's happening,

Is there a base number, though,

of what you guys are comfortable saying,

- "We'll commit to this"?

- YES.

A hundred.

We had Said We'd commit to 100 as a base

- Thank you. It was a pleasure.

- It was a pleasure to meet you,

Can we take these mics off?

Couldn't have gone any better than that

I don't think.

Or maybe it could have,

I don't know

if he's blowing sunshine up our ass

trying to get money out of us, or...

You know, I mean, what's going on here?

This is all about marketing,

you know what I mean?

Are we really friends yet?

I don't know if we're friends yet.

Meanwhile, on the other side of the country,

I Think I may have

finally found a drink sponsor

Iris not Coke or Pepsi

They wouldnt call me back either

It tums out; though, that POM Wonderful

is filled with antioxidants,

is apparently 40% as effective as Viagra,

and is a multimillion dollar corporation

that takes a unique approach to marketing.

The way that I wanna see POM,

or when we first see POM in the movie,

or End out you are on, is we get the call.

Maybe you guys are gonna be in,

"We're gonna do it.

"We wanna be the official beverage. "

And so then every other beverage

in the movie is blurred out.

We will never see

another beverage in the movie,

Every other thing will start

to become blurry except for POM.

There's been all those times where

there's been product placement in movies

and integration.

We want to take it one step further

where we want to be the first movie ever

to actually have 30-second commercials

right in the middle of the film.

So we're gonna shoot commercial spots.

There'll be three spots throughout the mm,

as I said, our top three sponsors.

The above-the-title sponsors

and the other two which

will have 30 second spots

of which POM would be a great commercial,

We have some really good ideas

that we could do something with that.

There's no better marketer than NASCAR,

NASCAR does a great job about showing

their loyalty to brands,

showing their partners

with brand sponsorships,

and one of the things they do so well

is the NASCAR suit.

The Greatest Movie Ever Sold

needs to have a suit,

So then, when I go out and go

on the late night programs,

of course I'll be wearing

my Greatest Movie Ever Sold suit,

which of course will have

a giant POM Wonderful logo on it,

Other sponsor logos, you know,

covering it throughout.

And So that's me end,

As you can see

I'm at the end of my POM bottle,

Look how happy I am,

And so we would love

to have you guys be the official beverage,

What questions do you have for me?

What can I answer for you?

We're an extremely high quality product

with a real brand image to uphold,

How do we know that the other sponsors

you're gonna put in the film

are com compatible with that?

The brands we wanna go after

are the brands that really reflect

what I think the movie stands for,

what I stand for.

Doing something different,

doing something innovative.

We think that you represent POM in a way,

and POM represents you.

We're compatible together.

So that's why I'm attracted to it.

The other thing is full transparency

is very important to us.

I think it's important that people

know how much we spent

to get in this movie

and that we actually paid for it, because,"

- Why not?

- Do you have any concerns?

Of course,

I wouldn't be a Jewish mother

if I didn't have concerns.

But par! Of being out there and being

successful is taking chances,

You know?

So this is uncharted territory,

which is exciting for us.

- POM was uncharted territory.

- Right.

So on your title card, it said

"Brand X - The Greatest Movie Ever Sold,"

Is Brand X what you're going to put on there

or are you open to...

No, it's going to be POM Wonderful,

- Is it gonna be POM Wonderful?

- Well, I mean, it could be,

- If we make a deal.

- Now we're getting down to brass lacks,

If you want to be Brand X,

which I would love for POM to be Brand X...

POM Wonderful presents

The Greatest Movie Ever Sold.

We wanna sell the above-the-title

sponsorship for a million dollars.

Does a million dollars come

with 100% complete satisfaction guarantee?

For me? Yes.

Talk about the amenities

that the Hyatt has to offer,

In the film, I'll come visit you guys

and pitch you about being in the film,

Have you ever done any product placement

or anything like this?

NO,

And now I'd rather know what we get?

What do we get?

- So, are you in?

- We're in.

Mini Cooper, official car of

The Greatest Movie Ever Sold.

Are we getting seven?

Maybe I shouldnt be celebrating just yet.

Even with ah' these brands signed

on to the movie,

believe it or not

POM just won? Give me the million dollars.

For that to happen, I have to accomplish

a lot of other things.

Like show on over 250 screens worldwide,

Sell 500000 downloads and DVDS,

generate more than 600 million

media impressions,

and make more than $10 miff ion

at the box office.

And then there's

what's in all other contracts!

I can only stay at a Hyatt

/have to pump gas at a Sheetz,

I can only eat Amy's Pizza,

I can? Disparage

the entire country of Germany

and I have to conduct an interview

in one of JetBLue's aircraft.

Ana that's just me rip of the iceberg.

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