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of marketing in its traditional form.

But first, let me ask you a question.

ow far are you willing to go

to solve your problem?

We are ready for anything.

Anything within the law, of course.

I'm afraid that's not going to be

far enough, gentlemen.

We are ready to go far enough.

Fine.

Then I would like you

to mass-produce and market

a little apparatus for testing beef.

A beef tester, for short.

- What?

- A beef tester.

What?

Yeah, it's good.

Just add some graphics that say,

"Test your beef or taste your death."

Right, guys!

Despite the beef tester campaign's

insinuation,

only 12 percent of Russians polled

believe there is a link between

mad cow disease

and the deadly new virus that has

to date claimed over 500 lives.

In response, the Russian minister

of food and agriculture

consumed a hamburger live on TV today

during a press conference

in which he announced

a nationwide ban on the campaign.

As a result, restaurant chain Dim Song

has recorded

record losses for last quarter.

You tell Mr. Min Tao

banning the beef tester campaign

was part of the plan.

You tell him that now is the time to open

and advertise his restaurants.

A lot of restaurants.

And tell him that I would suggest not limiting

his campaign to Russia alone.

What?

Following the government's ban

on the advertising campaign for beef testers

and the sudden, unexplained death

of the Russian minister

of food and agriculture,

consumers are now completely convinced

that beef is deadly dangerous.

Meanwhile, over the last three days,

opened in Moscow alone

where one can eat without having

to test every slice of beef.

Whether this newfound love

of all things vegetable will stick,

only time can tell.

From the streets of Moscow, Russia,

this is Diana ruger, Business Channel News.

Abby, it's me.

verything's changed now.

Sorry I was sick, but now I'm okay.

I know it sounded crazy

when I told you

that fast food was to blame

for everything,

but look, if in a week,

or if in two weeks

The Burger goes bankrupt,

then I'm not crazy

and you'll answer my call.

Ladies and gentlemen,

I understand your despair.

Believe me, I do.

But, unfortunately, I have practically nothing

to cheer you up with.

But, perhaps...

Looks like a storm is coming.

Wait, what were you gonna say?

I don't want to get your hopes too high...

We're joined today in the studio

by economic analyst Mark Short.

Now, I want to ask you the same thing

that must be on the minds

of many of our viewers out there.

Fine, people have stopped eating beef

for the moment,

but why is that having such a big effect

on these massive fast food corporations?

What, you're telling me

they don't have billions saved up?

Well, that's exactly right.

You have to understand

that their hard costs alone

for a week of operation

are in the hundreds of millions.

Mommy, are hamburgers bad

in America, too?

Come on. Come on, Abby, pick it up.

Come on, pick up the phone.

Abby, pick up the phone.

It's very unlikely consumers will return

to beef any time in the near future.

I love you. Pick up the phone.

Demanded a government bailout.

Do you think that's likely to happen?

There's really no chance

of a government bailout.

Well, do you think

the fast food industry can survive?

That depends on what kind of food

they choose to serve.

You've reached Abby and Robert.

Leave us a message

and we'll call you right back.

When the threat came only from

the Russian market, they could withstand it,

but now that the beef scare

has gone global,

the end comes for them rather quickly.

Well, I never thought I would live

to see the day.

- ...has joined the conference.

- ...CO has joined the conference.

- The president of BFO has joined the conference.

- The leader has joined the conference.

Ladies and gentlemen...

The Burger is dead.

The growth of brands has spiraled

out of control.

Never before in history has it been

this difficult to record growth,

because there simply is not enough room

in the minds of consumers

to hold new desires for new products.

What happened in the case of fast food

has fundamentally altered the market forever.

A crippling anxiety has seized consumers.

They're terrified the products can hurt them.

A unique opportunity now stands before you.

The time has come to clear a free space

in the minds of consumers

where your products can live on.

Today, in order to get consumers

to continue to desire computers

you have to first make them

lose interest in cell phones.

What you need is to convince them

that the competition's brands

are deadly dangerous.

Destroy the market for cell phones...

and eradicate the competition.

For your brands to grow,

they need to learn how to attack.

And I know how to teach your brands to attack.

of Misha's rumor campaign,

every remaining corporation in the world

was using his new technology.

And so began a total brand war:

Everyone for himself.

Well, Jon...

Thank you so much for taking us

to the concert.

We had such a lovely time.

- My pleasure.

- Right, Robert?

The popular outcry against advertising

continues to be felt across the globe.

To be an advertiser today

has become more dangerous

than to admit being a homosexual

in the 1950s.

Nowhere has this been harder felt

than in Moscow, Russia.

- The Duma recently voted down legislation...

- Look, it's Daddy.

Proposing a universal ban on all advertising.

As last week's bombing of Red Square

by extremists demonstrates,

many in the public strongly disagree

with this decision.

And here is one of the leaders

of Russian advertising,

Mikhail Galkin. Mikhail?

Mikhail? One question please?

The final word on whether

the Russian government

will ban advertising

is in the hands of the President.

What's he going to do?

I'm sure the President

will make the right decision.

You've reached Abby and Robert

in Moscow.

Please leave us a message

after the tone.

i, Abby.

I'm calling to say goodbye.

I've tried everything.

I even met with the President,

but he wouldn't listen.

You've been right all along.

What I really needed to do was see a doctor.

and that ended with the death

of an innocent man.

and that ended with Veronika in a coma.

Now I decided to make the world

a better place,

and instead I just made things worse.

Why was I so sure the government

would ban advertising?

They will never ban advertising.

I must have been obsessed.

And now it's like

I've come to my senses and...

and there's bl...

blood everywhere...

and it's all my fault, my...

my insanity.

I wish...

F*** it.

What's going on?

I'm calling you.

Okay.

Abby, come on!

Go! Get inside!

Yeah!

You are on, young man!

And a new era began.

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