Branded Page #4

It all depends, you know.

Just remember to water my plants.

That's it, yeah.

Sorry. xcuse me. Do you...

Do you have $71/2 million?

old on one second.

Bob left it to me in his will.

So now you've got money and me.

appy?

Yeah...

He read that it cleanses you

from the sin of touching a corpse

and purifies you from

the sin of the Golden Calf

so that you can see things

that others cannot.

- You promised.

- Robbie, I didn't promise you anything, okay?

Mommy, Mommy, Mommy, Mommy!

No. I don't like this attitude.

Mommy, I want it! I want it!

You promised.

- Don't you think that's a little bit fattening?

- uh!

Robert.

Why does he have to say

stupid stuff like that?

What do you say to your father?

You say you're sorry.

Sorry.

Okay.

Mommy, Mommy, please

can I have some? uh, Mommy?

I want it. I want it.

Please, Mommy, come on!

All right.

- Weirdo.

- ey.

ey, remember what I said about

crossing the streets?

You remember?

No more burger if you don't remember.

To organize the kind of hysteria

you're talking about...

What's going on?

It's okay, I was...

My head was just spinning for a second.

Come on, let's go.

So finally we get to look like a regular family.

Of course. We are a family.

"And so Ramek defeated Gaunt Worm

and freed the good princess."

"And they bestowed upon him

the name Ramek...

conqueror of beasts."

Read it again, Daddy. Please?

Be back in a hour with the tickets.

Bye-bye, Daddy. Don't eat my hamburger.

Come on, baby.

Okay, Misha. What the f***?

Listen, Abby, I have tried to pretend

that everything is okay,

but, Abby, everything is not okay.

- Yeah, I can see that.

- All right. I see them.

And I know I'm really seeing them.

It's brands, Abby. They're alive!

I see how it works! Don't...

Please don't look at me like that.

I am not crazy.

Misha.

And I know who's responsible

for what happened to Veronika.

I know who put her into a coma!

I know who destroyed our lives!

Who?

Fast food!

The fast food corporations

are responsible for all of it!

I can... I can prove it to you.

It was a conspiracy,

a disgusting, cynical conspiracy.

All the noise surrounding

what happened to Veronika

was manufactured

to alter people's image of beauty.

To make fat cool.

Cool to be fat.

Cool to eat more hamburgers.

I mean, look what they've done to people.

Look what they've done to Robert!

What have they done to Robert?

What have they done to him?

Okay. Okay...

ere.

They feed off our desires, okay?

You begin to want something,

and this... this big weird creature

growing out of you starts getting bigger.

Okay? They make you have desires

that aren't the kind

that can be completely fulfilled.

They've gotten totally out of control!

It's not as if we can have

that many desires anyway

to have them wasted on these...

things!

What's gotten out of control?

Fast food's gotten out of control?

No, what's fast food got to do with it?

I mean, yes, yes, fast food is...

it's all the brands. It's the whole system.

It's an occupation.

A subtle, unnoticeable occupation,

and everyone is just running around happy!

veryone's smiling!

That's because everybody wants to be happy.

A castrated lamb is happy, too, Abby.

Great.

Because it doesn't know what it lost.

I mean, we don't even know that desires

can be different anymore.

We have been trained to love sh*t,

want sh*t, and sh*t sh*t.

Trained? Trained by whom?

Lenin!

Marketing was invented by Lenin!

Don't you remember any of this?

And now, it's the foundation

of the world economy.

The great global brand revolution has won.

We are all still living in the world

Lenin created.

It used to be the brands were formed

from peoples' desires.

Now it's the people that are being formed

according to the desires of the brands.

Fine.

Okay.

What are you going to do about it?

I don't... I don't know.

I don't know what I'm going to do.

ey...

I know what you need to do about all of this.

You need to go see a doctor.

This strange and deadly new disease

continues to grip Russia.

and medical authorities

are no closer to determining its source.

What's causing the outbreak?

Well, we at the World Medical Association

are continuing...

Pull over please, Abby.

To caution everyone that while the virus

is deadly in 40%...

The disease cannot be classified

as epidemic.

Misha?

ey.

Why don't you let me help you?

Let me help you.

Abby. Abby, I didn't mean to...

Abby!

Wait!

Guys?

Robert?

Abby?

Misha...

All of this is too hard and unhealthy

for Robert and me.

I'm sorry, but we can't be together.

We're going on vacation alone.

Please leave the apartment

before our return.

The violence has gone too...

signed the letter to the President.

The letter labels the outbreak

of the new disease a pandemic

far more dangerous than bird flu.

Of the late 20th century and the early 21 st,

had clear sources.

When HIV-AIDS appeared,

people quickly learned what to do

and what not to do to avoid

contracting the deadly virus.

The origin of the new disease

is still unknown,

and, to date, there is no effective cure

on the horizon.

Robert Black, LN News, reporting.

Distinguished leaders of restaurant chain

Dim Song,

it is my great pleasure to introduce you

to a true legend in the world of marketing,

Mikhail Galkin.

So, gentlemen...

you wish to introduce a chain of vegetarian

restaurants into the Russian market.

I've analyzed the results

of the focus group,

and, frankly, I must say

you have a problem.

Russians just don't like your product.

Marketing in its traditional form

is simply powerless here.

Thank you for your very interesting opinion,

Mr. Galkin.

I do, however, have a proposal.

Something which exceeds the limits

of marketing in its traditional form.

But first, let me ask you a question.

ow far are you willing to go

to solve your problem?

We are ready for anything.

Anything within the law, of course.

I'm afraid that's not going to be

far enough, gentlemen.

We are ready to go far enough.

Fine.

Then I would like you

to mass-produce and market

a little apparatus for testing beef.

A beef tester, for short.

- What?

- A beef tester.

What?

Yeah, it's good.

Just add some graphics that say,

"Test your beef or taste your death."

Right, guys!

Despite the beef tester campaign's

insinuation,

only 12 percent of Russians polled

believe there is a link between

mad cow disease

and the deadly new virus that has

to date claimed over 500 lives.

In response, the Russian minister

of food and agriculture

consumed a hamburger live on TV today

during a press conference

in which he announced

a nationwide ban on the campaign.

As a result, restaurant chain Dim Song

has recorded

record losses for last quarter.

You tell Mr. Min Tao

banning the beef tester campaign

was part of the plan.

You tell him that now is the time to open

and advertise his restaurants.

A lot of restaurants.

And tell him that I would suggest not limiting

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