Branded Page #3

Synopsis: The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market
Production: Barbossa/Roadside Attraction
 
IMDB:
4.7
Metacritic:
20
Rotten Tomatoes:
10%
R
Year:
2012
106 min
£353,468
Website
283 Views


I want...

some fat...

- in Smolensk.

- In Smolensk, saying...

"What the hell? So they cut her up

and now it's nobody's fault!"

- ello?

- Abby!

Misha?

I'm at Sheremetevo.

I'm going away.

Can you hear me?

I'm going away forever.

It was part of the deal.

Hello? Call Bob.

- Call Bob. He'll tell you.

- Abby, I understand everything now!

I love you.

Abby, I lost you! Abby!

I love you.

ello?

Strange coincidence, wouldn't you say?

A simple cosmetic surgery

lands a woman in a coma.

The media reacts with a hysteria not seen

since the first man landed on the moon.

And you know who it all benefits?

You, you f***!

You set this whole thing up

to take Abby away from me

and put me under your control again.

Now listen to me, okay?

To organize the kind of hysteria that you

are talking about would cost millions.

And to perform that surgery on TV

so that your little girl would fall into a coma

would require some sort of super-elite killer.

Now, you think, you really think

that I would spend that kind of money...

on you?!

I actually thought that perhaps

you came here to thank me.

But no, no, no.

You don't have to thank me

for getting you out of jail.

Because if I had any other way

to convince Abby to leave this country

your ass would still be in that jail,

you son of a b*tch!

Get out.

Let's have a drink.

Listen, Bob...

There's something I've been wanting

to tell you for a long time now.

Why do you think it is that the very first guy

you met in Moscow

became the most valuable agent

of your career?

I don't know. Why?

Because I was f***ing terrified.

I'm not a spy, I told you that.

I'm a historian.

You, what, thought I...

went around all these years

recording my clients

with a hidden spy camera?

You remember my first report?

Yeah.

I made it all up for you, Bob.

And you believed me.

You smug, stupid robot.

Misha turned his first employer,

the kiosk owner who had fired him,

into a drug-dealing mobster.

In my mind,

I even imagined my report

like it was the trailer

to one of those

Tom Clancy Paramount thrillers.

This looks like a normal businessman.

But in a place where everything is a facade...

to get the truth out,

you have to go inside.

Mr. lvanov's iosks,

coming soon to a nation near you.

You told me my reports were just for analysts

to study back in Washington.

But they didn't just study them, did they?

The CIA leaked Misha's information

to The New York Times.

Shortly thereafter, a real Russian mobster,

and avid reader of The New York Times,

showed up demanding half

of Mr. lvanov's alleged earnings

from tax fraud and drug trafficking.

Unfortunately, Mr. lvanov lacked

the necessary skills in marketing

to persuade him that

The New York Times was mistaken.

Misha had discovered

his talent for marketing

could not only shape desires

and sell products...

it could do much more.

Marketing could change the world.

You made my life a living hell.

Aw, f*** it.

This is RTV News.

The Brazilian News Service reports the death

of a 17 year-old model from anorexia.

The event was marked by wide-scale protests

in Rio de Janeiro.

Mikhail Galkin?

Believing his talent for marketing was a curse,

Misha vowed never to use it again.

And since there was nowhere in the city

to go without advertising,

he left, hoping never to return.

I congratulate you, ladies and gentlemen.

We have completed the first step of this,

the most difficult, the most audacious,

the absolutely most risky

business strategy in history.

We have begun to alter consumers'

concept of beauty

in enya, Brazil, and Russia.

I guarantee, in five years,

nobody will recognize these countries.

We begin with the third world,

and then we'll transform the rest.

Picture a world where only

fat women will be popular.

Fat will become the new fabulous.

Misha!

So you're a shepherd now?

I was totally convinced I'd find you

with, like, a wife and five kids.

I don't have anybody.

What are you doing here?

Sleeping.

I mean, what the hell are you doing here?

What, you think you're a Buddhist?

You're no Buddhist.

I know you.

You were so strong.

I was always so amazed

by how strong you were.

I'm sorry, Abby, but I'm not going back.

I can't.

You wanted everything!

And now what do you want?

Your uncle once told me I was a bad man.

- You know, he was right.

- Misha.

The world will be a better place, Abby,

with me staying out here.

That night, the same force

that had marked Misha as a child

sent him a message in a dream.

He dreamed, while shepherding his cows

he grew very tired and fell asleep.

In the dream within the dream,

he saw nothing.

He only heard a voice.

A voice that told him

there was something he must do.

It described it to him clearly

and in perfect detail.

After that, he woke up.

Upon awakening, he remembered

all that had been told to him

as if each and every word

had been inscribed in his head.

And he was sure that, if he did

what the dream told him to do,

he would understand

the meaning behind everything.

Give me love triple triple,

give me happiness double double.

'Cause I be a big hero

and I stay big for the beat.

Look at this city,

and look at this party.

Big, your time has come.

Big people, be yourself.

Let's go

if you get more fat,

I would like it like that.

Fat, fat

if you get more fat

I would like it like that.

Fat, fat

if you get more fat,

I would like it like that.

Fat, fat

if you get more fat,

I would like it like that.

Fat, fat, fat

Misha!

What's wrong?

Quiet. Don't move.

Okay.

What are you doing?

Misha!

uh?

Nothing.

Nothing. verything's fine.

Fine. Fine.

Thank God. You were passed out

for, like, forever.

Ls this Moscow?

Yeah, this is Moscow.

I'm sorry, I couldn't just leave you there.

I don't know how to tell you this

without completely shocking you.

i, baby.

This is your son.

Robert.

Robert...

This is your father.

Mommy, I don't think that's Daddy.

And he was a really nice guy.

And he proposed.

And Robert really liked him.

And I just kept thinking about you.

That time when we were together

was the best time of my life.

I was so in love with you.

I just had to try and find you...

and see if what was between us

was still in the past.

I'm scared.

So you're not mad at me for kidnapping you?

Of course not.

I just want to look at you.

What's wrong?

It was a mistake.

We never should have done it.

No, it wasn't.

Please, you're the one who looks at me

like you hate me.

You don't believe that.

That's right. You saw creatures!

God, you're such a sick freak!

Abby, I really do see creatures on you!

F*** you, Misha.

I'm sorry.

I am really sorry.

It was just a hallucination.

We'll get you better.

Misha discovered that what the voice

in his dream had made him do

was perform, rather precisely,

one of the most ancient and mysterious rituals

in human history:

The Sacrifice of the Red Cow.

I don't know when we'll be back.

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Jamie Bradshaw

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Submitted on August 05, 2018

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