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that appeals to people.

Democracy isn't a product.

Fine, let's call it a concept.

We have to offer

something pleasing,

but which has meaning, something...

happy.

Let's list everything that's happy.

Happiness, joy, fulfillment.

Yes, but what is...?

Springtime, parties.

The calm after the storm.

To me, democracy's fun.

It's appealing.

It's something...

attractive to experience.

A fun product.

Then happiness itself.

Of course.

What's happier than happiness?

Nothing.

Happiness in itself is happy.

What's happier than that?

Come on, we need to be serious here.

If you think I'm going to stand there

in front of all the whole coalition,

and say our campaign

will be based on jokes,

and happiness,

you're nuts.

It's totally nave

and disrespectful.

We have to consider their pain,

their neglect.

Where is that?

How am I going to tell them

that our concept is happiness?

Why not?

How's it going?

They're there.

Pass me the...

Now?

Thank you.

You're welcome.

They're here.

I'm on it.

Hey, Diego.

This is what we have.

I like these ones best.

And Guzman?

Is he watching you?

Is he watching me?

How?

No, he won't know how.

Great. Is he here or not?

No.

Fine.

Look, here he is.

Fernando.

How are you?

It's good to see you.

Ren Saavedra, Fernando Costa.

We know each other.

Really?

Through work.

I've rescued him before.

He's going to work with us

as a director.

You know very well

that I don't do that.

You've done it a thousand times.

I don't know, call up a rocker,

a folk singer,

someone to write an anthem.

No. I want a jingle.

No art,

no folk, no pop, no rock,

a jingle.

Do you really think

they'll let us go out on air?

Yes.

They'll throw us in jail!

We don't know.

We don't?

We don't know.

The key thing is all being here.

Thanks. Many wouldn't have dared.

Listen,

if you draw a line with this vote,

what's left?

No more!

No more Pinochet and dictatorship!

Well?

It could work!

It's perfect, man.

No more torture, no more deaths.

No more censorship.

No more abuse.

No more debt, no more interest,

no more unpaid bills.

How's things with you?

We need more people, more time.

More content.

We have to fill 15 minutes

every day for a month.

They fill each day.

We better get to work.

That one... It's finished.

See you at the production office.

Yeah, he's coming.

How are you, Lucho?

We're about to begin.

Is everything OK?

Yeah. How are you?

Fine.

Great.

Weren't you going to give it up?

It's just advice.

Don't bullshit me, man.

You have an easy life with your son,

your own house,

a sports car,

plenty to eat.

No one has bothered you

since you got here.

Let's be partners.

I'll cut you in on the agency.

You're a rat, boss.

Why?

You threaten me and you offer me...

Hello. How are you?

How are you?

How about those dishes!

They're great!

We're ready for you.

We'll be right over.

Whenever you say!

A partnership?

Yes.

A good percentage.

I'm going to do this anyway.

That camp.

Hello.

How are you?

Nice of you to come.

Hello. You look nice.

Thank you.

I'm handling everything, it's all fine.

Excellent, thank you.

This is suicide, don't be an idiot.

Fire me.

First positions!

Get out.

Fire me!

Get out!

Fire me!

Leave.

Go ahead, fire me.

Think about my offer. It's good.

Fine. We're done here. It's perfect.

What is it?

Important accounts

from the state broadcaster.

I'll talk with the b*tch. Where is she?

Over there.

It's great, isn't it?

It's perfect.

Everything OK?

Is it working?

Yes.

Is it?

Chicken.

Mind the radiation.

Don't get too close.

I'll stay away.

Yes.

I don't think this thing's very safe.

You OK with the skirt?

Yes, I feel comfortable.

Good.

Great. Everything suits you.

It's really good. It's beautiful.

What dish did you choose?

What?

What dish did you choose?

We'll start with dessert.

We're getting ready to shoot.

First of all,

I'd like to say

that what you're about to see

fits with the current social context.

After all, today,

Chile is thinking of its future.

Let's go.

They say what they like

I have freedom of thought

Because I feel it's time

To find freedom

We're tired of the abuse

It's time to change

We're done with poverty

I'm going to say NO

Chile

Happiness is coming

Chile

Happiness is coming

Is that all you have?

Because...

This is all we have as,

let's say, a draft.

This is the campaign.

It's like an ad for Coca-Cola.

It's more than that!

With all due respect,

we're doing something much more serious.

I was also exiled.

He's Manuel Saavedra's son,

I don't know if you know him.

Everyone knows Manuel Saavedra.

We're using advertising language

that is universal, familiar, attractive,

optimistic,

but with a political concept behind it.

Ricardo.

Look, Jos Toms,

I understand perfectly well that

there's advertising semiology.

This is a campaign.

We must be pragmatic.

We are, by getting involved in

a referendum held for the dictatorship.

We're taking big risks,

we have no idea what's going to happen.

I understand.

But I also understand

that there are ethical limits.

What's your name?

Ren Saavedra.

Ren.

I knew your father very well.

Ren, maybe in your editing room,

making ads for big corporations,

you've lost a little perspective.

We have physically suffered

the violence of this dictatorship.

My brother has disappeared,

my best friends' throats cut.

This is a campaign of silence.

We understand, and for good reason,

your pain,

and the pain of all of those involved.

But you're missing a key point.

I'm not an idiot, Jos Toms.

I get what this is about.

This is legitimization.

This is a campaign to silence

what has really happened.

I'm shocked, Fernando.

I'm sorry, comrade and friend of mine,

you're involved in this sh*t.

I see here what you really are.

Those images are what you are.

I see your point, but understand...

I understand perfectly well!

But I will not be party to something

for which history will never forgive us!

So you can go f*** yourself, a**hole.

Go get f***ed, yourself.

Excuse me.

Listen.

Yes.

Where are the parties in this?

They're here, in this idea.

I see all the parties,

but you explain it better.

The rainbow represents

all the political parties?

Is that the idea?

Yes, they're all there.

It's all in the rainbow.

All the party colors

and political tendencies are there.

For example:
the red,

which is very powerful,

represents the radicals, communism.

Socialism!

Sorry, socialism.

There's blue, that's very...

The most hopeful one,

for the Christian Democrats.

The green is totally...

Social Democrat.

Orange for the Humanists,

and all those who feel included in that.

The PPD can also feel included.

All the colors are there.

And they all, democratically,

bring their differences to the NOs.

I'll go on foot.

Comrade?

Are you ashamed to be with us?

Goodbye, brave one!

Don't be an a**hole!

You misunderstand our politicians.

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