Our Brand Is Crisis Page #3

You don't think there's

something kinda odd about him?

Sort of checked out?

I think he's a client who's paying you

to be his strategist.

Oh, okay.

Do we have a problem?

Because if we do, you need to tell me.

If there's a problem, Ben,

I will tell you.

It is unacceptable

that our natural resources

continue to be looted

and exploited illegally.

This is something

I am determined to stop.

They cannot keep

stealing from us.

My priority is jobs,

which I believe is

the priority of all Bolivians.

Jobs, jobs, jobs.

Jobs building roads

and building schools,

which the Bolivian people

desperately need.

I'm sure that

my esteemed opponents

could argue all night long...

There she is.

Jane Bodine.

How are ya, honey?

- Pat.

- So, what are you doin' here?

I thought you retired

or gave up or somethin'.

No, not retired. Working.

Yeah. Okay.

- Here lending a hand.

- Mmm.

Nice.

You?

Same thing, yeah.

I'm just doin' a favor, you know?

Yeah, but I'll probably be

going home tomorrow,

so I won't stay around too long.

- No? Yeah, me either.

- Mmm-mmm.

- Probably gonna get outta here. Yeah.

- Mmm.

But you good otherwise?

- Couldn't be better. Yeah.

- Yeah?

- Enjoying this dog and pony show?

- I'm not one for crowds.

- People suck, don't they?

- Yeah, sometimes.

Yeah.

You look tired.

- You okay?

- I think so. I think I'm good. Why?

I don't know. You just look a little beat.

What do you think of Rivera?

- I don't speak Spanish.

- Yeah, me either.

- He looks good, though.

- Yeah.

Yeah. Presidential timber.

How about your horse?

Seems like a stuck-up

little a**hole to me.

Hmm? Hmm.

Anyway, enjoy yourself

as much as you possibly can.

- I will try.

- And, uh... Yeah.

- So maybe later, huh?

- Maybe.

- Yeah?

- Mmm-hmm.

You know what I mean, right?

I can only assume.

- Yeah, honey. Okay. Bye.

- Yeah.

F***!

F***. F***!

Oh, my God!

Well, you're kinda late.

I don't know if you've heard,

- but we've pretty much gone belly up.

- Don't touch me.

Are you guys drafting an apology?

- Yeah.

- Uh, yeah. I... I don't know.

Have any of you ever fought

against Mr. Candy?

No, I know his reputation.

He's one of the best.

Oh, yeah, well, it was him. It was him.

The guy that threw the egg,

it was just a put-up job.

- Whoa, whoa, what?

- It was a put-up job.

I know Candy. This is Sun Tzu.

"If your opponent is

of choleric temperament, provoke him."

Do not send out an apology.

Jane, I don't know if you missed it,

- but Castillo hit someone in the face.

- Okay, it was self-defense.

- He was attacked.

- It was an egg.

"Attack your enemy where he is unprepared.

Appear where you are unexpected."

- It's Sun Tzu again.

- I know.

I'm just not a big fan

of Art of War quotes.

- Oh, yeah? Why... Why not?

- Because you can use them anywhere.

And I don't think that modern democracy

has anything to do with

ancient Chinese warfare.

Yeah, well, no disrespect, Ben,

but that's why you're 30 points behind.

Okay? And right now the enemy's

expecting you to apologize.

Well, I don't think of the opposition

as the enemy, Calamity.

Well, no disrespect, Ben,

but that's another reason

you're 30 points behind.

And the third reason

you're 30 points behind

is 'cause you guys have Castillo

pretending to be somebody he's not.

He's not a great actor.

Being warm isn't him, smiling isn't him,

and apologizing isn't him.

But punching someone

in the face, that... That's him?

Yes, that's him.

- Oh, come on, Jane.

- Yes. She has a point.

Fine. For the sake of argument,

Castillo is considered

arrogant, unapproachable,

- and out of touch with people's lives.

- Mmm-hmm.

So, what would you

have done differently, Jane?

Well...

"A man's strengths flow from

the same well as his weaknesses."

Okay.

You don't change the man

to fit the narrative.

You change the narrative to fit the man.

- That's excellent.

- Thank you, Nell.

How can a narrative fit a man?

Just take it in a minute, will you?

Exactly.

"People forget what you say,

"but they remember

how you make them feel."

Warren Beatty.

And right now you make people feel

like you're gonna shoot them.

People don't like you. But that's okay.

"Since love and fear can

hardly exist together,

"if we must choose between them,

"it is far safer to be feared than loved."

That's Warren Beatty as well.

No, it's not. It's Machiavelli.

Sorry. I was just totally kidding.

Fear. Let's talk about fear.

The most effective

political spot ever made,

"Daisy."

Pretty much won the election for Johnson,

and it was shown once.

Basically, this ad suggested

that if Goldwater got in

instead of Johnson,

the crazy bastard would unleash

a nuclear holocaust that would

just blow up the world.

So now this became a choice between

saving the world and dying.

You see, when voters are looking for hope,

they always go for the new guy.

But when they're scared,

they look for a wartime leader.

They look for a guy who,

when you come at him with an egg,

he doesn't have time for fun and games.

No, he's gonna put you down,

and he's gonna punch you in the face!

So let me tell you what our little movie

is gonna be about.

Our story is Bolivia is facing

the worst period in its turbulent history.

We are at a crossroads,

and Bolivians face a choice.

They have Rivera, a man of no substance,

a man of no experience,

an everyman opportunist,

who will stand by and watch

as this nation falls apart,

or they can choose Castillo.

You might not like him.

You might think

he's an arrogant son of a b*tch.

But he is a fighter.

He has grit, he has experience,

and he's got balls,

and he is the only choice.

The only choice to save the day.

These are the stakes.

We are trying to save

people's lives, okay?

But this is no longer an election.

This is a crisis.

And our brand,

what we are selling,

crisis.

Hmm.

If this phone rings, do not answer.

Everything changes tonight,

and this is the tipping point.

We have every single

major outlet in La Paz...

- Right outside the door.

- All eyes on you.

Do not apologize.

But you do regret the incident.

And you regret that it's drawn

the focus away from the issues

that we should be speaking about.

The struggle to save our country

from the social and economic crisis.

- Crisis.

- Crisis.

Man, can I bum one of these?

Can I... Can I take...

Gracias. Just... Thank you.

Mmm.

F***.

Oh, my God. Is this a cigarette?

So bad for you.

Hey. Excuse me. Hola.

- Do you speak English?

- Yes.

Are you the guy that jumped in front

of, uh, Castillo after the debate?

- Uh, yes.

- No, no, no. You're quick. You're quick.

- What's your name again?

- Eduardo Camacho.

Eduardo... That's a lot of name.

Yes, whatever. Eddie, how about we just...

We'll call you Eddie. There you go.

You're employee of the month.

That's steak sauce. It's really good.

I bring it everywhere I go.

That one says steaks,

but you can use it on all the meats.

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