Our Brand Is Crisis Page #4

This guy is George Bush?

No, that's, um, Paul Newman, the actor.

You know. Fast Eddie.

Fast Eddie, like you.

Keep it up, okay?

And that alone is another fight.

"Another fight"? Really?

Just cut "another." "This is a fight."

That's a fight that you will embrace.

Gotta go. Take the jacket off

and roll up your...

Uh, Ingrid,

you'll take that jacket, please.

Senator, roll up your sleeves.

Once again, indigenous

protestors paralyze the capital,

demanding constitutional reforms

that would give them

adequate representation.

Candy moved

into the room opposite me.

Tryin' to get in my head.

Which is a mistake.

My head being one place

you don't wanna get into.

Jane, how many times have

you gone against Candy?

Uh, three or four times.

How many times has he beat you?

Uh, three or four times.

Don't make this personal, okay?

It's just a job, Ben. It's just a job.

Shirt sleeves rolled up, Senator.

Senator.

- Thank you.

- Yeah, yeah. You're welcome.

- I don't think we've met before.

- Almost up, Senator.

Eduardo Camacho, sir.

Actually, we met before, sir.

A long time ago,

when, uh, they made you president.

Plaza Murillo. I was there.

- Ah.

- I came to see you.

- You remember that?

- Yes, sir. I remember.

I was very little,

and I couldn't see anything.

And you came and you picked me up.

That was a happy day.

It will be again soon.

No. Keep those for me, will you?

And that's why I'm here today:

to say that we have a plan

to combat this crisis,

to overcome this crisis.

That's why I'm asking

all of you to join me

in this fight.

For Bolivia,

with Castillo!

And let me tell you, Bodine is right.

The crisis message works.

I can feel it with an audience.

Maybe with the people here today,

but not with the working class.

You say "crisis" to them,

they hear "tax raise" and we lose them.

It absolutely kills me to say it,

but that's not a bad point.

All right, we can't get comfortable.

Don't forget agriculture and...

And key industry angles

the other candidates are hitting hard.

How do we attract votes from people

who aren't gonna show up

to your urban support rallies?

- Exactly.

- Look at me.

We need to appeal to them

through advertising.

So I have some storyboards

that I've sketched up

that I wanna run through with you

- as soon as we get back to the office.

- Senator.

There you are. My cuff links.

You know, I think you gave me luck today.

What did you say your name is again?

Eduardo Camacho.

Eduardo Camacho. It's a pleasure.

Sir, your car's downstairs.

I raise him from he was a baby.

Here we go again.

I name him Marco after my father.

He doesn't look anything like

he did in the photograph.

He's a far more

beautiful creature in person.

I mean, his posture's striking.

He seems very affectionate, too.

Excuse me. Can we get on

with the filmings?

I have more important things to do.

- Dude. Excuse me.

- Thank you.

More important than harnessing

the sentiment of the working class?

I don't think so.

Sir, I'm sorry.

- Rich's process is to get...

- Wow.

more intimate with the animals.

- But it's getting late.

- No, but once you see the animals...

Just warming up

the llama for you, Senator.

...you'll be more of

the collective creative process.

Once we start shooting,

you'll see it'll move faster, so...

Walk with me.

Rich, why don't you show him

some of your shots?

So, what I'm thinking

is that we open on his face.

Gracias.

Is that for the headache?

The Senator might...

And then we do a slow dissolve

to you feeding the llama,

and then you say, "Llamas supply..."

"Llamas. They supply us with

meat, with wool, with milk.

"With new scientific farming methods,

"they can provide the key to

Bolivia's economic recovery.

"Key to jobs.

"For centuries, the llamas

led us through the mountains.

"Now this animal

would lead us to prosperity."

- No, that's good. I like it.

- That's good. Yeah, I like it, too.

Uh, but you'll be saying that

walking towards camera,

arms slightly away from

your hips for empowerment.

- Yeah.

- And right down the barrel

of the lens as you walk.

Llamas. They will provide us

with meat, with wool, with milk.

- Huh? Is that good?

- More wrist twits, like a gorilla.

Llamas.

- You must be kidding.

- No, serious.

- This is how we win elections.

- No.

That's how you appeal

to the working class.

It's fantasy. As if, you know,

you're giving them a future.

Oh.

- What the hell was that?

- Was that Marco?

Holy sh*t. Marco!

Marco, no! No, no, no, Marco!

Marco! Oh, my God! Sh*t!

It's like he killed himself

rather than be in one of our commercials.

Poor thing.

We are rich in petroleum.

We have lithium.

Uh-huh. Yes. Yes.

We have compressed natural gas.

What I'm saying is,

Bolivia is an immensely rich country.

Trying out the crisis

message in the polls, sir,

there are a lot of people who are saying

that you are the only one

who understands how bad things are.

The message is working.

Or, at least, it's stopping the free fall.

So I say, now we bet the house on it.

We say it on the stump,

we say it in our spots,

we say it to the press.

We own crisis.

Crisis.

Now, what do you think, Ms. Bodine?

Uh, I think you won't win.

What?

I think you're lookin' at

mid-20s. Not enough to win.

You're gonna have to make

everyone else lose.

That is, keeping them under 24%.

You gotta go negative.

No. No, no. In the last campaign,

we used attack ads, and it hurt us badly.

And that is why I brought my oppo out.

Sarah LeBlanc.

Nobody asked you to do that.

We already have our own team.

Oh, not like LeBlanc. She's the best.

No offense, Jane, but if she's the best,

how come I've never heard of her?

Uh, maybe because she's the best.

And who is this people's person?

That person is someone who can do as much,

or as little, as needed.

Listen, Ms. Bodine,

I know what it's like in America.

I know what you guys do.

But here in Bolivia,

the people do not like

negative campaigns. If we...

Ben?

Sir, negative ads move the numbers.

But it's like settin' off a bomb.

You'll take votes from Rivera,

but you have no idea

where those votes'll go.

Let your friend see what she can find.

Okay. Will do.

Oh, and I'd also like for her to do

a vulnerability study on you, sir.

I've already been through that.

Not with LeBlanc you haven't, sir.

You've been doing so badly,

no one's been looking too hard.

But if you start doing better,

the press will start digging.

And last-minute surprises will kill.

I'm not going to pay someone

to investigate me.

I already know about me.

There's nothing to find out.

Oh, there's always something

to find out, sir.

And that's final.

Okay. You are the boss.

Do him first.

If I can finish this,

if you look at this last graph,

it shows the three polls...

Listen up, everybody.

Can I have your attention, please?

Everybody!

- What'd you just say?

- Listen to you.

Everyone, we're... Oh.

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